{"id":25241,"date":"2020-08-26T09:27:37","date_gmt":"2020-08-26T07:27:37","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=25241"},"modified":"2024-11-08T16:17:04","modified_gmt":"2024-11-08T15:17:04","slug":"kick-off-foer-djurskydds-tv-hos-rewe-stanislawski-och-laas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\/","title":{"rendered":"Avspark f\u00f6r tierwohl.tv p\u00e5 REWE Stanislawski och Laas"},"content":{"rendered":"

Allt fler REWE-\u00e5terf\u00f6rs\u00e4ljare f\u00f6rlitar sig p\u00e5 tierwohl.tv. Livebilder fr\u00e5n kycklingfarmen fr\u00e4mjar transparens och st\u00e4rker konsumenternas f\u00f6rtroende.<\/em><\/p>\n\n\n\n

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Weinheim, den 26 augusti 2020 +++<\/strong>\u00a0Fr\u00e5n och med nu kan kunderna hos REWE Stanislawski och Laas i Hamburg ta reda p\u00e5 hur v\u00e4rph\u00f6ns h\u00e5lls med levande bilder fr\u00e5n stallet direkt p\u00e5 \u00e4gghyllan i snabbk\u00f6pet n\u00e4r de k\u00f6per \u00e4gg.<\/p>\n\n\n\n

Den st\u00f6rsta Rewe-butiken i Hansastaden Hamburg p\u00e5 7.500 kvadratmeter, som sedan 2014 drivs av Holger Stanislawski, f\u00f6re detta St Paulianare, tillsammans med Alexander Laas, f\u00f6re detta HSV-spelare, och Bernd Enge, f\u00f6re detta medlem i HSV:s styrelse, \u00f6verraskar st\u00e4ndigt sina kunder med nya och ovanliga id\u00e9er. Med en 200 kvadratmeter stor lekarena d\u00e4r barnen kan spela fotboll eller en singelkv\u00e4ll mellan snabbk\u00f6pshyllorna.<\/p>\n\n\n\n

Hamburgs kr\u00e4sna kundkrets f\u00f6redrar artanpassad djurh\u00e5llning och regionala produkter. M\u00e5nga kunder blir dock f\u00f6rvirrade av de m\u00e5nga olika st\u00e4mplarna p\u00e5 regionalitet, uppf\u00f6dningsf\u00f6rh\u00e5llanden och ekologiska produkter. Det \u00e4r h\u00e4r tierwohl.tv kommer in i bilden. \"Vi har beslutat oss f\u00f6r att tydligt och \u00e4rligt kommunicera de f\u00f6rh\u00e5llanden som v\u00e5ra v\u00e4rph\u00f6ns h\u00e5lls under och vill anv\u00e4nda denna \u00f6ppenhet f\u00f6r att st\u00e4rka v\u00e5ra kunders f\u00f6rtroende f\u00f6r v\u00e5rt regionala engagemang och de produkter vi erbjuder\", s\u00e4ger Holger Stanislawski stolt.<\/p>\n\n\n\n

Syfte med djurskydd.tv<\/a> \u00e4r att ge konsumenterna p\u00e5 livsmedelsmarknaden en osminkad bild via direkts\u00e4nd TV av djurh\u00e5llningen och levnadsvillkoren f\u00f6r de djur vars k\u00f6tt de vill k\u00f6pa och vars \u00e4gg de vill \u00e4ta. Och som de \u00e4r beredda att l\u00e4gga mer pengar p\u00e5. Med bilder fr\u00e5n ladug\u00e5rden ger Tierwohl.tv den transparens och \u00e4rlighet som kr\u00e4vs f\u00f6r att vinna och bygga upp konsumenternas f\u00f6rtroende f\u00f6r behandlingen av lantbruksdjur.<\/p>\n\n\n\n

P\u00e5 Gefl\u00fcgelhof Sch\u00f6necke i Neu Wulmstorf har man d\u00e4rf\u00f6r installerat kameror i v\u00e4rph\u00f6nsens stall och utomhus. Henner Sch\u00f6necke, \u00e4gare till Gefl\u00fcgelhof Sch\u00f6necke och ordf\u00f6rande i den tyska \u00e4ggf\u00f6reningen (BVEi), f\u00f6rklarar: \"N\u00e4r Bernd Enge ber\u00e4ttade om id\u00e9n med direkts\u00e4ndning fr\u00e5n stallet direkt till \u00e4gghyllan var jag genast med p\u00e5 noterna. N\u00e4r allt kommer omkring bel\u00f6nar det de m\u00e5nga \u00e4rliga b\u00f6nderna som \u00e4r n\u00e4ra involverade i sina egna djur. Med tierwohl.tv finns det \u00e4ntligen ett system som visar konsumenterna autentiska bilder. Precis som det \u00e4r med oss. Denna livestream g\u00f6r det inte bara m\u00f6jligt f\u00f6r enskilda g\u00e5rdsbes\u00f6kare att se kycklingarna i deras dagliga liv p\u00e5 v\u00e5r g\u00e5rd, som tidigare var fallet, utan ocks\u00e5 alla kunder hos REWE Centre Stanislawski & Laas och d\u00e4rmed en bred massa av m\u00e4nniskor.\"<\/p>\n\n\n\n

De kameror som installerats hos Sch\u00f6necke s\u00e4nder de aktuella h\u00e4ndelserna i ladug\u00e5rden i en livestream direkt till en sk\u00e4rm i stormarknaden. REWE Stanislawski und Laas integrerar livestreamingen fr\u00e5n de olika kamerorna i sin egen design och kompletterar skickligt livebilderna med produkterbjudanden och ytterligare information, som sedan visas v\u00e4xelvis p\u00e5 sk\u00e4rmarna. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r kunden se ett informativt och underh\u00e5llande program vid \u00e4gghyllan. tierwohl.tv-l\u00f6sningen hanteras med hj\u00e4lp av mjukvaruplattformen PRESTIGEenterprise fr\u00e5n Online Software AG.<\/p>\n\n\n\n

\"Med tierwohl.tv visar REWE-butiken i Hamburg p\u00e5 ett f\u00f6red\u00f6mligt s\u00e4tt hur man kan ta kundernas \u00f6nskan om mer transparens p\u00e5 allvar och ge dem en h\u00f6g grad av personligt ansvar\", ber\u00f6mmer Michael Sylvester, projektledare f\u00f6r tierwohl.tv, och till\u00e4gger: \"Med livestream-l\u00f6sningen tar trion p\u00e5 sig en pionj\u00e4rroll f\u00f6r en r\u00f6relse som f\u00f6reb\u00e5dar en v\u00e4ndning i framtida kundkommunikation.\"

Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Immer mehr REWE H\u00e4ndler setzen auf tierwohl.tv. Live-Bilder vom H\u00fchnerhof f\u00f6rdern die Transparenz und st\u00e4rken Verbrauchervertrauen. Weinheim, 26. August 2020 +++\u00a0Ab sofort k\u00f6nnen sich Kunden bei REWE Stanislawski und Laas […]<\/p>\n","protected":false},"author":8,"featured_media":70724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-25241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG<\/title>\n<meta name=\"description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/kick-off-foer-djurskydds-tv-hos-rewe-stanislawski-och-laas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/sv\/kick-off-foer-djurskydds-tv-hos-rewe-stanislawski-och-laas\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T07:27:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/08\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas\",\"datePublished\":\"2020-08-26T07:27:37+00:00\",\"dateModified\":\"2024-11-08T15:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\",\"articleSection\":[\"News\",\"Pressemeldungen\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"name\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - 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