{"id":2569,"date":"2017-03-14T16:03:00","date_gmt":"2017-03-14T16:03:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/"},"modified":"2024-11-08T15:53:35","modified_gmt":"2024-11-08T14:53:35","slug":"euroshop-2017-shoppingupplevelsen-star-i-centrum","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/","title":{"rendered":"EuroShop 2017: Shoppingupplevelsen st\u00e5r i centrum"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>L\u00f6sningar inom omr\u00e5dena \"personligt kundbem\u00f6tande\" och \"s\u00f6ml\u00f6s kommunikation\" var huvudattraktionerna i Online Software AG:s monter.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-1024x768.jpg\" alt=\"\" class=\"wp-image-70769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Stand_3_-1030x773-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg\"><img decoding=\"async\" width=\"709\" height=\"1000\" data-id=\"70771\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg\" alt=\"\" class=\"wp-image-70771\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web.jpg 709w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web-213x300.jpg 213w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_Fashion-Insel_1-web-9x12.jpg 9w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg\"><img decoding=\"async\" width=\"1000\" height=\"562\" data-id=\"70768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg\" alt=\"\" class=\"wp-image-70768\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_iOT-Store_1-web-18x10.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1000\" data-id=\"70770\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg\" alt=\"\" class=\"wp-image-70770\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web.jpg 620w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web-186x300.jpg 186w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/03\/OnlineSoftwareAG_EuroShop2017_ISS-1-web-7x12.jpg 7w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim den 14 mars 2017 +++ <\/span>P\u00e5 EuroShop 2017 handlade online-mjukvaran om det perfekta kundbem\u00f6tandet vid kassan och d\u00e4refter. Moderna till\u00e4mpningar inom de trendiga omr\u00e5dena \"personalisering\", \"omnikanalhandel\" och \"s\u00f6ml\u00f6s kommunikation\" stod i fokus f\u00f6r fackbes\u00f6karnas intresse. P\u00e5 PRESTIGE Solution Campus fick \u00e5terf\u00f6rs\u00e4ljare och detaljhandelsexperter l\u00e4ra sig mer om nya s\u00e4tt att anv\u00e4nda digital teknik f\u00f6r kundkommunikation och om kundernas \u00f6nskan om en b\u00e4ttre shoppingupplevelse och mer n\u00e4tverkande av shoppingkanaler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under mottot \"Shopping with a smile\" presenterade Online Software tillsammans med sina l\u00f6sningspartners Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics och Tradesolutions m\u00e5nga nya id\u00e9er f\u00f6r att bem\u00f6ta kunderna emotionellt i butiken p\u00e5 EuroShop - fr\u00e5n klassiska printl\u00f6sningar till digital kundkommunikation p\u00e5 sk\u00e4rmar, videov\u00e4ggar, informationsterminaler, kassor och v\u00e5gar till mobil kommunikation via appar och mobila l\u00f6sningar f\u00f6r modernt och bekv\u00e4mt arbete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gensvaret p\u00e5 den f\u00f6rsta presentationen av den nya versionen PRESTIGEenterprise 5.2, som lanseras p\u00e5 marknaden i maj 2017 med ett banbrytande \u00f6vervakningsverktyg, var mycket positivt. I kombination med de ut\u00f6kade PRESTIGEenterprise-tj\u00e4nsterna finns kraftfulla verktyg f\u00f6r att skapa botar som utf\u00f6r repetitiva uppgifter i stort sett automatiskt. I framtiden kommer PRESTIGE-botar att kunna hj\u00e4lpa \u00e5terf\u00f6rs\u00e4ljare med dagliga uppgifter och svara p\u00e5 fr\u00e5gor om aktuella Digital Signage-system och deras inneh\u00e5ll. Till exempel: \u201eVilket inneh\u00e5ll visas f\u00f6r n\u00e4rvarande i f\u00e4rskvarudisken?\u201d eller \u201cHur ofta har ett visst varum\u00e4rke visats?\u201c. Detta kommer att g\u00f6ra det mycket enklare och snabbare f\u00f6r \u00e5terf\u00f6rs\u00e4ljarna att analysera statusen f\u00f6r sina kampanjer i butikerna och reagera p\u00e5 f\u00f6rs\u00e4ljningstrender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men \u00e4ven id\u00e9er om hur robotarna kan anv\u00e4ndas av slutkunderna togs emot v\u00e4l av bes\u00f6karna p\u00e5 EuroShop. I framtiden skulle kunderna kunna anv\u00e4nda de intelligenta robotarna f\u00f6r att f\u00e5 fram erbjudanden som \u00e4r s\u00e4rskilt intressanta f\u00f6r dem, t.ex. inom turistsektorn, resor vid en viss tidpunkt eller till en \u00f6nskad plats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eLanseringen av den helt nya kopplingen mellan PRESTIGEenterprise och Amazons r\u00f6stsystem Alexa m\u00f6ttes av ett \u00f6verraskande stort intresse\u201c, sammanfattar J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software. HIT S\u00fctterlin var den f\u00f6rsta \u00e5terf\u00f6rs\u00e4ljaren i Tyskland som lanserade en PRESTIGEenterprise-baserad skill i Amazon Store. \u201eH\u00e4r kunde PRESTIGEenterprise \u00e5terigen bevisa sin styrka som en multimediamjukvaruplattform. Vi l\u00e4gger stor vikt vid att s\u00e4kerst\u00e4lla att v\u00e5ra kunder inte bara har sin dagliga verksamhet perfekt under kontroll med PRESTIGEenterprise, utan ocks\u00e5 \u00e4r utrustade f\u00f6r framtida teknik.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Om Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med mer \u00e4n 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran <strong>PRESTIGEf\u00f6retag<\/strong> online-mjukvaran erbjuder en kommunikationsplattform f\u00f6r att m\u00f6ta kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ytterligare information:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Tyskland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/sv\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Chef Marknad &amp; Kommunikation<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u00f6sningar inom omr\u00e5dena \"personligt kundbem\u00f6tande\" och \"s\u00f6ml\u00f6s kommunikation\" var huvudattraktionerna i Online Software AG:s monter <\/p>","protected":false},"author":3,"featured_media":70848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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