{"id":2573,"date":"2017-05-10T09:00:00","date_gmt":"2017-05-10T09:00:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/"},"modified":"2024-11-08T15:56:40","modified_gmt":"2024-11-08T14:56:40","slug":"mode-digital-hagemeyer-elektrifierar-ung-malgrupp-med-digital-iscensaettning","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/","title":{"rendered":"Fashion digital: Hagemeyer elektrifierar ung m\u00e5lgrupp med digital iscens\u00e4ttning"},"content":{"rendered":"

Ny modern butiksdesign med digitala element fr\u00e4schar inte bara upp sneakerbutiken och det unga modet, utan ger ocks\u00e5 nytt liv \u00e5t kassan.<\/em><\/p>\n\n\n\n

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Weinheim den 10 maj 2017 +++<\/span> Den Minden-baserade modebutiken Hagemeyer best\u00e4mde sig f\u00f6r att integrera digitala element i den nya butiksdesignen under den senaste renoveringen av sin 3 000 kvadratmeter stora damavdelning. NEXGEN smart instore GmbH ansvarar f\u00f6r den \u00f6vergripande implementeringen av de digitala medierna, medan programvaran PRESTIGEenterprise digital signage anv\u00e4nds f\u00f6r inneh\u00e5llshantering, underh\u00e5ll, administration och distribution av reklambudskapen.<\/span><\/p>\n\n\n\n

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F\u00f6r iscens\u00e4ttningen av de helt nydesignade och radikalt f\u00f6r\u00e4ndrade DOB-v\u00e4rldarna installerades b\u00e5de enskilda sk\u00e4rmar och en spektakul\u00e4r videov\u00e4gg med nio sk\u00e4rmar, som \u00e4r arrangerade som en uppklippt bild i b\u00e5de st\u00e5ende och liggande format. Varje sk\u00e4rm kan styras individuellt. Den 100 kvadratmeter stora sneakerbutiken \"Yourwayz\" och den trendiga unga avdelningen \"Hinterhof79\" utm\u00e4rker sig s\u00e4rskilt med \"Shape Wall\", och inte bara ur butiksinredningssynpunkt. F\u00f6rutom reklamvideor fr\u00e5n produkttillverkarna visas \u00e4ven Instagram-inl\u00e4gg p\u00e5 sk\u00e4rmarna och unga shoppare har m\u00f6jlighet att ta en bild av sig sj\u00e4lva och en outfit i en fotol\u00e5da, som sedan visas p\u00e5 \"Shape Wall\".<\/p>\n

Beslutet om sk\u00e4rmarna gick hand i hand med avsikten att ge shoppingupplevelsen i den nya, moderna milj\u00f6n en eventkarakt\u00e4r och d\u00e4rmed uppn\u00e5 en b\u00e4ttre identifiering och lojalitet hos den unga m\u00e5lgruppen till Hagemeyers modebutik. F\u00f6r n\u00e4rvarande \u00e4r det f\u00e4ngslande bilder och modevideor som st\u00e5r f\u00f6r den digitala emotionaliseringen. I framtiden kommer dock f\u00f6retagets egna teman och reklambudskap att spela en allt st\u00f6rre roll i den digitala kommunikationen.<\/p>\n

\"Vi vill inte \u00f6verl\u00e5ta inneh\u00e5llet till tillverkarna, utan vill skapa ett rent och tilltalande kommunikationskoncept med igenk\u00e4nningsv\u00e4rde baserat p\u00e5 Hagemeyers varum\u00e4rke\", f\u00f6rklarar Martin Heinzmann, COO p\u00e5 Hagemeyer. \"PRESTIGEenterprises mallkoncept \u00e4r idealiskt f\u00f6r detta, eftersom det g\u00f6r det m\u00f6jligt f\u00f6r v\u00e5r centrala marknadsavdelning att anv\u00e4nda olika mallar i en standardiserad f\u00f6retagsdesign f\u00f6r ett brett utbud av inneh\u00e5ll. Det inneb\u00e4r att vi inte beh\u00f6ver anlita en byr\u00e5 f\u00f6r varje liten information, utan kan agera snabbt och flexibelt.\"<\/p>\n

I ombyggnaden ingick ocks\u00e5 en ny utformning av servicekassan, d\u00e4r tre storbildssk\u00e4rmar p\u00e5 bakv\u00e4ggen underh\u00e5ller v\u00e4ntande kunder och informerar om aktuella \u00e4mnen som kundkort, presentkort och den nya personal shopping-tj\u00e4nsten. \u00c4ven lokala nyheter planeras i samarbete med den lokala dagstidningen. NEXGEN smart instore gav Hagemeyer r\u00e5d om planeringen av de digitala medierna och ansvarade f\u00f6r IT och strukturell realisering av \"Shape Wall\" och andra placeringar. Dessutom utvecklade den Karlsruhesbaserade systemintegrat\u00f6ren processdesignen f\u00f6r det dagliga arbetet med de interaktiva inneh\u00e5llskampanjerna.<\/p>\n

Dessa skr\u00e4ddarsydda processer ska g\u00f6ra det s\u00e5 enkelt som m\u00f6jligt f\u00f6r kunden att ha med PRESTIGEenterprise att g\u00f6ra och att den tekniska administrationen och systemunderh\u00e5llet av h\u00e5rdvaran och n\u00e4tverksinfrastrukturen effektivt utf\u00f6rs av NEXGEN smart instore. Tillsammans med NEXGEN kunde vi s\u00e4tta upp en effektiv projektledning f\u00f6r alla inblandade personer och avdelningar. Vi hade bara 7 veckor p\u00e5 oss fr\u00e5n den f\u00f6rsta planeringsworkshopen till \u00f6ppningen. Vi n\u00e5dde v\u00e5rt m\u00e5l endast tack vare det professionella och pragmatiska arbetet fr\u00e5n alla inblandade\", s\u00e4ger Martin Heinzmann.<\/p>\n

Fjorton sk\u00e4rmar styrs f\u00f6r n\u00e4rvarande via mjukvaruplattformen PRESTIGEenterprise, men p\u00e5 medell\u00e5ng sikt vill Hagemeyer-teamet centralt planera och styra kampanjerna f\u00f6r alla digitala system som installerats i butiken, inklusive LED-videov\u00e4ggen utomhus, som v\u00e4lkomnar kunderna p\u00e5 ett mycket framtr\u00e4dande s\u00e4tt ovanf\u00f6r huvudentr\u00e9n.<\/p>\n<\/div>\n\n\n\n

Om Hermann Hagemeyer GmbH & Co. KG<\/span><\/div>\n\n\n\n

Modehaus Hagemeyer har st\u00e5tt ut som en solit\u00e4r i regionen \u00d6stra Westfalen\/Lippe sedan 1879. P\u00e5 sina tre platser i Minden, Stadthagen och Bad Oeynhausen presenterar sig familjef\u00f6retaget som ett innovativt, service- och upplevelseorienterat premiummodehus. Hagemeyer s\u00e4ljer mycket mer \u00e4n mode. Det tilltalar alla sinnen. En blandning av mode, livsstil, tidsanda och kulinariska l\u00e4ckerheter erbjuds p\u00e5 de fem v\u00e5ningarna i den 18.000 kvadratmeter stora flaggskeppsbutiken i Minden. St\u00e4ndigt uppdaterade och moderna produktsortiment samt ett stort premiumomr\u00e5de f\u00f6r m\u00e4n och kvinnor inbjuder dig att dr\u00f6ja dig kvar i de fascinerande stil- och varum\u00e4rkesv\u00e4rldarna.<\/p>\n\n\n\n

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Bildkreditering: Hermann Hagemeyer GmbH & Co. KG \/ Jan Voth bilder<\/p>\n

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Om Online Software AG<\/span><\/p>\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-programvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/div>\n

Om NEXGEN smart instore <\/span><\/p>\n<\/div>\n

NEXGEN smart instore \u00e4r specialiserat p\u00e5 digital signage f\u00f6r f\u00f6rs\u00e4ljningsst\u00e4llen. F\u00f6retaget utvecklar l\u00f6sningar f\u00f6r alla aspekter av digital kommunikation: fr\u00e5n digital signage-applikationer och butiks-TV till interaktiva r\u00e5dgivningssystem och anslutningar till ERP, PIM-databaser, mobil marknadsf\u00f6ring och onlinebutiker. NEXGEN smart instore har under m\u00e5nga \u00e5r framg\u00e5ngsrikt st\u00f6ttat ledande detaljhandlare med butiksteknik f\u00f6r kassasystem, gr\u00e4nssnitt till ERP-system och alla reklamrelevanta medier vid POS. Skr\u00e4ddarsydd service och support kompletterar tj\u00e4nsteutbudet. Kunder som f\u00f6rlitar sig p\u00e5 NEXGEN smart instore \u00e4r t.ex: DEPOT, fyra regionala EDEKA-bolag, Gebr. Heinemann, tegut, REWE f\u00fcr SIE, Ahold och ATU.<\/p>\n

Ytterligare information:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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