{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"nordtyska-edeka-erbjuder-digitalt-iscensatt","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"Nordtyska EDEKA erbjuder digitalt iscensatta"},"content":{"rendered":"

EDEKA Nord-\u00e5terf\u00f6rs\u00e4ljaren Niemerszein anv\u00e4nder ibland ovanliga portr\u00e4ttformat n\u00e4r de adresserar kunder digitalt i sina butiker<\/em><\/p>\n\n\n\n

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Weinheim den 23 maj 2017 +++<\/span> I \u00f6ver 50 \u00e5r har familjef\u00f6retaget Niemerszein erbjudit dagligvaruhandel i Hamburgs vackraste kvarter. Familjen Niemerszein l\u00e4gger stor vikt vid regionalitet, kundservice och en tilltalande shoppingatmosf\u00e4r i de nu \u00e5tta butikerna. F\u00f6retaget investerar d\u00e4rf\u00f6r regelbundet i butiksinredning och skjuter inte upp moderniseringsarbeten. Beslutet att v\u00e4nda sig till kunderna digitalt fattades tidigt, och d\u00e4rmed ocks\u00e5 beslutet att anv\u00e4nda Digital Signage-programvaran PRESTIGEenterprise fr\u00e5n Online Software AG. Alla butiker \u00e4r nu utrustade med sk\u00e4rmar. Enbart i den ny\u00f6ppnade Winterhude-butiken har \u00f6ver 20 sk\u00e4rmar installerats.<\/p>\n\n\n\n

F\u00f6r det digitala kundbem\u00f6tandet har alla butiker utrustats med sk\u00e4rmar vid f\u00e4rskvarudiskarna f\u00f6r ost, korv, k\u00f6tt och fisk samt i frukt- och gr\u00f6nsaksavdelningen. Kunderna kan ocks\u00e5 f\u00e5 aptit p\u00e5 f\u00e4rska delikatesser digitalt i salladsbaren. I butiken p\u00e5 M\u00fchlenkamp visar fem sk\u00e4rmar i skyltf\u00f6nstret \u00e4ven de aktuella broschyrerbjudandena.<\/p>\n\n\n\n

\"Kvaliteten p\u00e5 sk\u00e4rmarna \u00e4r verkligen en viktig f\u00f6ruts\u00e4ttning, f\u00f6r om man sparar i fel \u00e4nde f\u00e5r man i slut\u00e4ndan mer problem med haverier och reparationer. I vardagen \u00e4r det dock framf\u00f6r allt r\u00e4tt programvara som l\u00f6nar sig. Med PRESTIGEenterprise som v\u00e5r mjukvaruplattform har vi satsat p\u00e5 r\u00e4tt h\u00e4st\", bekr\u00e4ftar Frank Ebrecht, firmatecknare p\u00e5 EDEKA Niemerszein. \"V\u00e5r reklamavdelning \u00e4r helt flexibel med programvaruverktyget och kan professionellt planera erbjudandeplaneringen med hanterbar arbetsinsats.\"<\/p>\n\n\n\n

Franziska Boelke, som ansvarar f\u00f6r den grafiska presentationen i de \u00e5tta butikerna, \u00e4r mycket n\u00f6jd. \"Med PRESTIGEenterprise \u00e4r det enkelt att planera veckans erbjudanden samt tilltalande matmotiv och videor som passar respektive avdelning och uppdatera dem mycket snabbt om det beh\u00f6vs. Om till exempel ett erbjudande inte l\u00e4ngre finns i lager ska det inte l\u00e4ngre marknadsf\u00f6ras\", f\u00f6rklarar den utbildade grafiska designern och till\u00e4gger: \"Regionala delikatesser \u00e4r s\u00e4rskilt popul\u00e4ra hos oss. Vi f\u00f6redrar att k\u00f6pa krispiga frukter och gr\u00f6nsaker samt f\u00f6rstklassiga k\u00f6tt- och korvprodukter fr\u00e5n lokala f\u00f6retag som vi har varit v\u00e4nner med i m\u00e5nga \u00e5r, och det kommunicerar vi naturligtvis ocks\u00e5 p\u00e5 v\u00e5ra sk\u00e4rmar.\"<\/p>\n\n\n\n

EDEKA Niemerszein \u00e4r ett dotterbolag till EDEKA Nord och har en \u00e5rlig oms\u00e4ttning p\u00e5 cirka 88 miljoner euro med cirka 450 anst\u00e4llda i sina \u00e5tta butiker. Programvaruplattformen PRESTIGEenterprise anv\u00e4nds f\u00f6r omfattande planering, hantering och distribution av digitalt reklaminneh\u00e5ll till sk\u00e4rmarna p\u00e5 de olika platserna och avdelningarna.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedier. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/p>\n\n\n\n


Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

EDEKA Nord-\u00e5terf\u00f6rs\u00e4ljaren Niemerszein anv\u00e4nder ibland ovanliga portr\u00e4ttformat n\u00e4r de adresserar kunder digitalt i sina butiker<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nNorddeutsche EDEKA-Angebote digital in Szene gesetzt - Online Software AG<\/title>\n<meta name=\"description\" content=\"Niemerszein setzt auf PRESTIGEenterprise f\u00fcr digitale Kundenansprache in seinen acht Hamburger M\u00e4rkten mit Bildschirmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/nordtyska-edeka-erbjuder-digitalt-iscensatt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norddeutsche EDEKA-Angebote digital in Szene gesetzt - 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