{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"foersta-rewe-butiken-i-luxemburg-vaender-sig-digitalt-till-kunderna","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"F\u00f6rsta REWE-butiken i Luxemburg som v\u00e4nder sig digitalt till kunderna"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>REWE:XL Hundertmark \u00f6ppnar sin f\u00f6rsta REWE-butik i Luxemburg och betonar ocks\u00e5 anv\u00e4ndningen av modern digital POS-kommunikation med PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" data-id=\"70731\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\" alt=\"\" class=\"wp-image-70731\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-300x193.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-768x493.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"348\" data-id=\"70732\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\" alt=\"\" class=\"wp-image-70732\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-768x334.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, den 08 augusti 2017 +++<\/span> REWE:XL Hundertmark, den f\u00f6rsta REWE-butiken som \u00f6ppnade i Luxemburg i april i \u00e5r, har utformats enligt de senaste kriterierna. Digitala element \u00e4r ett m\u00e5ste. Totalt fem sk\u00e4rmar \u00e4r installerade bakom servicedisken i REWE-butiken i Echternach, en f\u00f6r vardera k\u00f6tt, korv, ost, fisk och varm mat. Det framg\u00e5ngsrika familjef\u00f6retaget Hundertmark \u00e4r en del av REWE West och h\u00e4mtar \u00e4ven inneh\u00e5llet som visas p\u00e5 sk\u00e4rmarna d\u00e4rifr\u00e5n. \"P\u00e5 medell\u00e5ng sikt skulle vi dock vilja l\u00e4gga till v\u00e5rt eget regionala inneh\u00e5ll till standardprogrammet som visas p\u00e5 sk\u00e4rmarna s\u00e5 att v\u00e5ra kunder k\u00e4nner sig som hemma\", f\u00f6rklarar egenf\u00f6retagaren Bj\u00f6rn Hundertmark, som driver f\u00f6retaget tillsammans med sina br\u00f6der J\u00f6rg och Dirk Hundertmark i andra generationen. Digital Signage-mjukvaran PRESTIGEenterprise fr\u00e5n Online Software AG m\u00f6jligg\u00f6r dessa regionala anpassningar av den butiksspellista som specificerats av huvudkontoret utan st\u00f6rre anstr\u00e4ngning. Anv\u00e4ndarv\u00e4nligheten g\u00f6r det ocks\u00e5 l\u00e4ttare f\u00f6r personalen att sj\u00e4lva g\u00f6ra sm\u00e5 \u00e4ndringar p\u00e5 plats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Eftersom v\u00e5ra programvarul\u00f6sningar i f\u00f6rsta hand anv\u00e4nds av f\u00f6retag med flera filialer \u00e4r flexibiliteten att g\u00f6ra \u00e4ndringar snabbt, enkelt och sj\u00e4lvst\u00e4ndigt mycket viktig f\u00f6r v\u00e5ra kunder\", f\u00f6rklarar J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software AG. \"M\u00f6jligheten att tilldela differentierade anv\u00e4ndarroller med olika r\u00e4ttigheter s\u00e4kerst\u00e4ller att endast de \u00e4ndringar och till\u00e4gg som de \u00e4r ansvariga f\u00f6r g\u00f6rs.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REWE Hundertmark anv\u00e4nder redan sk\u00e4rmar vid servicediskarna i tv\u00e5 av sina tio butiker i Rheinland-Pfalz. Echternach (Luxemburg) \u00e4r nu den tredje butiken med digitala element. Integrering av ytterligare sk\u00e4rmar planeras f\u00f6r renoveringarna 2017 och 2018 samt f\u00f6r en planerad ny butik. Dessutom kommer moderna v\u00e5gar med dubbla sk\u00e4rmar att anv\u00e4ndas i varje ombyggnadsprojekt, som ocks\u00e5 kommer att kompletteras med reklam p\u00e5 kunddisplayerna. Framf\u00f6r allt vid servicediskarna tar de v\u00e4ntande kunderna tacksamt emot underh\u00e5llning och information p\u00e5 v\u00e5gens sk\u00e4rmar. Det finns knappast n\u00e5gon b\u00e4ttre plats f\u00f6r reklambudskap. Med PRESTIGEenterprise kan REWE Hundertmark ocks\u00e5 visa sina egna teman p\u00e5 v\u00e5garna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Vi tror p\u00e5 framg\u00e5ngen f\u00f6r digitala reklamelement i butiken. F\u00f6r en sak \u00e4r s\u00e4ker: sk\u00e4rmar \u00e4r nu generellt en del av det moderna utseendet p\u00e5 en stormarknad. Information och k\u00e4nsla spelar en viktig roll h\u00e4r\", understryker Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Om Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserar sig p\u00e5 utveckling av <a title=\"L\u00f6sningar f\u00f6r digital skyltning\" href=\"https:\/\/online-software-ag.com\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a> f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandlare med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Ytterligare information:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Tyskland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/sv\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Chef Marknad &amp; Kommunikation<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>REWE:XL Hundertmark \u00f6ppnar sin f\u00f6rsta REWE-butik i Luxemburg och betonar ocks\u00e5 anv\u00e4ndningen av modern digital POS-kommunikation med PRESTIGEenterprise.<\/p>","protected":false},"author":3,"featured_media":70838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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