{"id":2583,"date":"2017-09-18T11:39:00","date_gmt":"2017-09-18T11:39:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/"},"modified":"2024-11-08T16:04:35","modified_gmt":"2024-11-08T15:04:35","slug":"traumhaft-gut-abk-foerlitar-sig-pa-digital-kundstrategi-inom-saengbranschen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/","title":{"rendered":"Fantastiskt bra - ABK fokuserar p\u00e5 digital kundbearbetning inom s\u00e4nghandeln"},"content":{"rendered":"

ABK, branschorganisationen f\u00f6r s\u00e4ngbranschen, hj\u00e4lper sina medlemmar att v\u00e4nda sig till kunderna digitalt vid kassan och anv\u00e4nder f\u00f6r detta \u00e4ndam\u00e5l programvaran PRESTIGEenterprise f\u00f6r digital skyltning.<\/em><\/p>\n\n\n\n

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Weinheim den 18 september 2017 +++<\/span> Som en av de ledande tyska fackhandelsorganisationerna driver ink\u00f6psorganisationen ABK ett unikt Future Store Laboratory i G\u00fctersloh, som fungerar som en tankesmedja och innovationsfabrik f\u00f6r att testa nya trender f\u00f6r den fysiska handeln, fastst\u00e4lla merv\u00e4rdet f\u00f6r s\u00e4nghandeln och utifr\u00e5n dessa resultat utforma moderna l\u00f6sningar f\u00f6r sina 70 medlemmar med \u00f6ver 100 butiker. Alla l\u00f6sningar som utvecklas p\u00e5 denna grund syftar till att st\u00e4rka fackhandeln, g\u00f6ra den redo f\u00f6r framtidens utmaningar och s\u00e4kerst\u00e4lla en h\u00e5llbar aff\u00e4rsframg\u00e5ng. Dessa l\u00f6sningar g\u00f6rs tillg\u00e4ngliga f\u00f6r ABK-medlemmar som modul\u00e4ra komponenter.<\/p>\n\n\n\n

Till framg\u00e5ngsfaktorerna h\u00f6r bland annat modulen \"ABK-TV\" f\u00f6r butiks-TV, som omfattar installation och drift av modern butikskommunikation via digitala medier. F\u00f6reningen har valt mjukvaruplattformen PRESTIGEenterprise fr\u00e5n Online Software AG f\u00f6r att hantera, planera och distribuera ABK-TV-programmet.<\/p>\n\n\n\n

Digitala f\u00f6rs\u00e4ljningstekniker har i flera \u00e5r med of\u00f6rminskad styrka tagit sig in i den fysiska detaljhandeln. Fr\u00e5gan \u00e4r inte l\u00e4ngre \"om\" utan \"hur\" digitala komponenter kan anv\u00e4ndas p\u00e5 ett effektivt s\u00e4tt, en trend som kr\u00e4ver ett radikalt nyt\u00e4nkande inom den fysiska handeln och d\u00e4rf\u00f6r ocks\u00e5 utg\u00f6r en stor utmaning f\u00f6r bed retailers. Dagens kunder vill ha mer \u00e4n bara bra produkter. De vill ha underh\u00e5llande upplevelsev\u00e4rldar, eftersom shopping nu \u00e4r en fritidsaktivitet. Genom att integrera sk\u00e4rmar i butiksmilj\u00f6n kan man erbjuda ett sp\u00e4nnande underh\u00e5llningsprogram. Men sk\u00e4rmar \u00e4r mer \u00e4n bara underh\u00e5llande designelement. Digitala bilder lyser starkare \u00e4n enkla affischer och v\u00e4cker uppm\u00e4rksamhet bara genom att de skiftande bilderna r\u00f6r sig, och \u00e4nnu mer genom videor och animationer. Digitala slutenheter \u00e4r ocks\u00e5 l\u00e4mpliga som reklamytor f\u00f6r m\u00e5nga olika produkter och tj\u00e4nster.<\/p>\n\n\n\n

Med ABK-TV erbjuder ABK en l\u00f6sning som hj\u00e4lper fackhandlare att modernisera sin butiksdesign med hj\u00e4lp av digitala medier. \"F\u00f6rutom kostnaden f\u00f6r den f\u00f6rsta installationen drar sig m\u00e5nga sm\u00e5handlare f\u00f6r att l\u00e4gga ner tid p\u00e5 att skapa inneh\u00e5ll. Att k\u00f6pa och installera sk\u00e4rmarna \u00e4r trots allt inte hela sanningen. F\u00f6rst d\u00e4refter b\u00f6rjar arbetet med att erbjuda kunderna ett intressant och st\u00e4ndigt uppdaterat program\", f\u00f6rklarar Thomas Fehr, VD f\u00f6r ABK Einkaufsverband GmbH & Co. KG. \"Attraktiva bilder och videor som lyfter fram speciella produkter p\u00e5 ett st\u00e4mningsfullt s\u00e4tt och v\u00e4cker kundens k\u00f6pintresse eller f\u00f6rklarande videor som uppfyller kundens \u00f6kande behov av information om varans ursprung eller produktion \u00e4r den verkliga utmaningen f\u00f6r m\u00e5nga butiks\u00e4gare.\"<\/p>\n\n\n\n

D\u00e4rf\u00f6r ing\u00e5r det ocks\u00e5 i modulen \"ABK TV\" att f\u00f6rse sk\u00e4rmarna med l\u00e4mpligt inneh\u00e5ll. ABK hanterar allt inneh\u00e5ll via kommunikationsplattformen PRESTIGEenterprise, ett professionellt programvaruverktyg som \u00e4ven m\u00f6jligg\u00f6r planering och distribution av individuellt inneh\u00e5ll med enkel mallhantering, s\u00e5 att varje fackhandlare f\u00e5r ett specialanpassat TV-program i butiken i sin egen design p\u00e5 sk\u00e4rmarna i butiken. ABK hanterar ocks\u00e5 regelbundna f\u00f6rfr\u00e5gningar fr\u00e5n tillverkare om l\u00e4mpligt nytt bild- och videomaterial, t.ex. specialinformation om madrassers konstruktion, vad kunderna b\u00f6r se upp med n\u00e4r de sover eller bakgrundsinformation om produktionen av specials\u00e4ngar fr\u00e5n fabriksgolvet. PRESTIGEenterprise ger ABK en perfekt grund f\u00f6r en professionell \"ABK TV\" och b\u00e4sta m\u00f6jliga s\u00e4ljst\u00f6d f\u00f6r fackhandeln med specials\u00e4ngar.<\/p>\n\n\n\n

Om ABK Einkaufsverband GmbH & Co. KG<\/span><\/p>\n\n\n\n

ABK \u00e4r en ink\u00f6psorganisation f\u00f6r ledande s\u00e4ngspecialistbutiker i Tyskland. Genom att g\u00e5 samman kan ABK-medlemmarna uppn\u00e5 b\u00e4ttre priser vid upphandling av varor, s\u00e5 att kunderna kan f\u00f6rv\u00e4nta sig f\u00f6rstklassiga priser ut\u00f6ver kvalitetsstandarder och personlig r\u00e5dgivning.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-programvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedia. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er. L\u00e4s mer om v\u00e5ra L\u00f6sningar f\u00f6r digital skyltning<\/a>.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

ABK, branschorganisationen f\u00f6r s\u00e4ngbranschen, hj\u00e4lper sina medlemmar att v\u00e4nda sig till kunderna digitalt vid kassan och anv\u00e4nder f\u00f6r detta \u00e4ndam\u00e5l programvaran PRESTIGEenterprise f\u00f6r digital skyltning. <\/p>","protected":false},"author":3,"featured_media":70836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nTraumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"ABK Einkaufsverband nutzt PRESTIGEenterprise f\u00fcr digitales Instore-TV, um den Bettenfachhandel zu modernisieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/traumhaft-gut-abk-foerlitar-sig-pa-digital-kundstrategi-inom-saengbranschen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - 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