{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-djurskydd-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: Livebilder fr\u00e5n ladug\u00e5rden till hyllan i butiken - mer transparens \u00e4r inte m\u00f6jligt!"},"content":{"rendered":"

Online Software AG:s livestream-l\u00f6sning tierwohl.tv s\u00e4tter nya standarder f\u00f6r att skapa transparens i djurh\u00e5llningen. M\u00e5nga konsumenter litar mer p\u00e5 livebilderna fr\u00e5n ladug\u00e5rden \u00e4n p\u00e5 de m\u00e5nga kvalitetsst\u00e4mplarna. BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) presenterar l\u00f6sningen p\u00e5 Anuga.<\/em><\/p>\n\n\n\n

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Weinheim, den 23 augusti 2021 +++ <\/strong>Kan du inte visa upp levande grisar vid k\u00f6ttdisken? Men det kan du! Konsumenterna vill ha transparens som skapar f\u00f6rtroende. Ansvarsfulla kunder vet att biffen inte v\u00e4xer p\u00e5 tr\u00e4det och \u00e4r d\u00e4rf\u00f6r positiva till livestream-bilder som tierwohl.tv s\u00e4nder direkt fr\u00e5n ladug\u00e5rden till snabbk\u00f6pet. Det \u00e4r d\u00e4rf\u00f6r kunderna nu inte bara kan se v\u00e4rph\u00f6ns vid \u00e4gghyllan, utan \u00e4ven mj\u00f6lkkor under den dagliga utfodringen, halmgrisar under deras aktiva utomhusliv och kalkoner i deras rymliga inh\u00e4gnader. Den transparens som f\u00f6rmedlas av de levande bilderna st\u00e4rker kundernas f\u00f6rtroende f\u00f6r de animaliska produkterna och bidrar till kundlojalitet gentemot \u00e5terf\u00f6rs\u00e4ljaren.
Bes\u00f6kare p\u00e5 Anuga kan uppleva l\u00f6sningen live p\u00e5 BVLH Retail Forum (Boulevard, monter 045).
Anuga \u00e4r en av de st\u00f6rsta och viktigaste m\u00e4ssorna f\u00f6r mat och dryck i v\u00e4rlden. Efter ett p\u00e5tvingat uppeh\u00e5ll p\u00e5 grund av coronaviruset \u00e4ger den i \u00e5r rum den 9-13 oktober 2021. Under 2017 deltog 7.405 f\u00f6retag fr\u00e5n 107 l\u00e4nder p\u00e5 en bruttoutst\u00e4llningsyta p\u00e5 284.000 m\u00b2. Cirka 165 000 fackbes\u00f6kare fr\u00e5n 198 l\u00e4nder deltog i ANUGA 2017. Anuga 2021 bryter ny mark med ett hybridformat: n\u00e4rvarom\u00e4ssan kommer att kompletteras med det digitala elementet Anuga @home. Enligt en nyligen genomf\u00f6rd bes\u00f6karunders\u00f6kning med mer \u00e4n 4.000 globala toppink\u00f6pare planerar 88 procent av de tillfr\u00e5gade att bes\u00f6ka Anuga, varav 54 procent vill delta uteslutande personligen, medan 34 procent planerar att delta i en blandning av fysiska och digitala format.<\/p>\n\n\n\n

Om tierwohl.tv<\/strong><\/p>\n\n\n\n

tierwohl.tv hj\u00e4lper dagligvaruhandeln, slakterier, charkuterier och djuruppf\u00f6dare att p\u00e5 ett \u00f6vertygande och trov\u00e4rdigt s\u00e4tt kommunicera sitt engagemang f\u00f6r b\u00e4ttre djurskydd till konsumenterna. Syftet \u00e4r att ge konsumenterna en osminkad bild av djurh\u00e5llningen och levnadsvillkoren f\u00f6r de djur vars k\u00f6tt de k\u00f6per, vars mj\u00f6lk de dricker och vars \u00e4gg de vill \u00e4ta genom direkts\u00e4nd TV n\u00e4r de handlar mat. Och vars produkter de \u00e4r beredda att betala mer f\u00f6r \u00e4n f\u00f6r k\u00f6ttet fr\u00e5n ett djur som h\u00e5lls i anonyma fabriksuppf\u00f6dningar.<\/p>\n\n\n\n

Tierwohl.tv erbjuder d\u00e4rf\u00f6r en plattform f\u00f6r jordbrukare och livsmedelshandlare som g\u00f6r det m\u00f6jligt att s\u00e4nda livestream fr\u00e5n ladug\u00e5rden till sk\u00e4rmarna i butiken.<\/p>\n\n\n\n

Initiativtagare till livestream-l\u00f6sningen tierwohl.tv \u00e4r Online Software AG, vars marknadsledande mjukvaruplattform PRESTIGEenterprise visar programmet, inklusive livestream, individuellt p\u00e5 sk\u00e4rmarna i specialbutiker och stormarknader.<\/p>\n\n\n\n

Ytterligare information om www.tierwohl.tv<\/a>.

Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandlare med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen […]<\/p>\n","protected":false},"author":8,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/anuga-2021-djurskydd-tv\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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