{"id":28825,"date":"2021-09-02T09:00:32","date_gmt":"2021-09-02T07:00:32","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28825"},"modified":"2024-11-08T15:48:46","modified_gmt":"2024-11-08T14:48:46","slug":"livet-aer-levande-pa-edeka-cramer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/life-ist-live-bei-edeka-cramer\/","title":{"rendered":"Livet \u00e4r levande hos EDEKA Cramer - grisar fr\u00e5n det aktiva stallet och ekologiska v\u00e4rph\u00f6ns som ambassad\u00f6rer f\u00f6r djurens v\u00e4lbefinnande"},"content":{"rendered":"

Framg\u00e5ngsrikt aktivt stallkoncept f\u00f6r grisar blir ett blickf\u00e5ng vid servicedisken i EDEKA Cramers butiker i Hannover-omr\u00e5det med livestream-l\u00f6sningen tierwohl.tv. De levande bilderna fr\u00e5n det ekologiska v\u00e4rph\u00f6nshuset ger ocks\u00e5 po\u00e4ng p\u00e5 \u00e4gghyllan. Tierwohl.tv drar till sig konsumenternas uppm\u00e4rksamhet och fr\u00e4mjar efterfr\u00e5gan p\u00e5 de produkter som visas, och st\u00f6der d\u00e4rmed djurens v\u00e4lbefinnande.<\/em><\/p>\n\n\n\n

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Weinheim, den 2 september 2021 +++<\/strong> Sebastian Cramer, \u00e4gare av EDEKA Cramer, har valt l\u00f6sningen med livestream djurskydd.tv<\/strong> p\u00e5 sina marknader. Sedan slutet av april har djurskydd.tv<\/strong> live ger konsumenterna vid servicediskarna i fem e-center i Hannover-omr\u00e5det en direkt inblick i de f\u00f6rh\u00e5llanden under vilka de djur h\u00e5lls vars k\u00f6tt kan k\u00f6pas vid disken. Kunderna kan ocks\u00e5 ta en titt in i det ekologiska h\u00f6nshuset vid \u00e4gghyllan. Direkt och live medan du handlar.<\/p>\n\n\n\n

L\u00f6sningen f\u00f6r livestream djurskydd.tv<\/strong> st\u00f6der EDEKA Cramers f\u00f6retagsfilosofi, som k\u00e4nnetecknas av f\u00e4rskhet, kvalitet och service. I detta ing\u00e5r ocks\u00e5 transparens: att visa kunden var maten kommer ifr\u00e5n, vem som st\u00e5r bakom den och hur den produceras. En del av kvalitetsm\u00e4rket \"Naturally Cramer - We know our suppliers personally\" som skapats f\u00f6r detta \u00e4ndam\u00e5l \u00e4r att merparten av merv\u00e4rdet skapas i regionen.<\/p>\n\n\n\n

Familjef\u00f6retaget, som \u00e4r anslutet till EDEKA Minden-Hannover, har varit f\u00f6rankrat i Hannover-regionen i mer \u00e4n 70 \u00e5r och \u00e4r nu inne p\u00e5 sin tredje generation. \"Tradition \u00e4r viktigt f\u00f6r oss, vi \u00e4r stolta \u00f6ver var vi kommer ifr\u00e5n, men utan f\u00f6r\u00e4ndring finns det ingen framtid\", f\u00f6rklarar Sebastian Cramer. \"Vi har fokuserat p\u00e5 regionalitet i m\u00e5nga \u00e5r och attityden \u00e4r viktig f\u00f6r oss. D\u00e4rf\u00f6r har vi ocks\u00e5 tagit in produkter fr\u00e5n gl\u00fccksatt i v\u00e5rt sortiment, ett premiumprogram som fokuserar p\u00e5 artanpassad djurh\u00e5llning. Med \u00f6ver djurskydd.tv<\/strong> Med de livebilder som visas vill vi uppmuntra v\u00e5ra kunder att efterfr\u00e5ga dessa Gl\u00fccksatt-produkter. Genom att ge konsumenten en \u00e4rlig och autentisk inblick bakom kulisserna st\u00e4rker vi trov\u00e4rdigheten.\"<\/p>\n\n\n\n

S\u00e4ndningarna inifr\u00e5n ladug\u00e5rden och utomhusomr\u00e5det kompletteras med ytterligare information om Gl\u00fccksatt-konceptet och k\u00e4nslom\u00e4ssiga bilder av jordbrukarfamiljens g\u00e5rd. Alla element kombineras f\u00f6r att skapa ett underh\u00e5llande program f\u00f6r den kund som v\u00e4ntar vid disken. En annan djurskydd.tv<\/strong>-Konsumenterna kan hitta den nya installationen vid \u00e4gghyllan, d\u00e4r levande bilder av ekologiska v\u00e4rph\u00f6ns fr\u00e5n Cassenshof i Inzm\u00fchlen visas. EDEKA Cramer har ett l\u00e5ngvarigt partnerskap med Cassenshof, som nu kan presenteras p\u00e5 ett transparent s\u00e4tt.<\/p>\n\n\n\n

\"Vi har anv\u00e4nt kommunikationsplattformen PRESTIGEenterprise f\u00f6r kundkommunikation i v\u00e5ra butiker i flera \u00e5r. B\u00e5de f\u00f6r inneh\u00e5llshanteringen av de olika sk\u00e4rmarna, inklusive sk\u00e4rmarna p\u00e5 v\u00e5garna vid servicediskarna, och f\u00f6r hela utskriftsvolymen, dvs. f\u00f6r affischer, etiketter och takh\u00e4ngare\", till\u00e4gger Sebastian Cramer. \"D\u00e4rf\u00f6r var det enkelt att integrera tierwohl.tv-l\u00f6sningen.\"<\/p>\n\n\n\n

De \"Gl\u00fccksatt\"-djur som visas i livestreamen v\u00e4xer upp i en \"aktiv ladug\u00e5rd f\u00f6r grisar\". Detta koncept lanserades 2012 av Gabriele M\u00f6rixmann fr\u00e5n Melle och utg\u00f6r en alternativ uppf\u00f6dningsform mellan konventionellt och ekologiskt jordbruk. Det kombinerar f\u00f6rdelarna med b\u00e5da typerna av djurh\u00e5llning. Bland annat dubbelt s\u00e5 stort utrymme (1,5 m\u00b2) som kr\u00e4vs enligt lag, fri tillg\u00e5ng till de olika omr\u00e5dena i stallet (lek- och utfodringsomr\u00e5de, viloplats, b\u00f6komr\u00e5de) p\u00e5 halm- och spaltgolv, fritt tillg\u00e4nglig utomhusterrass (frisk luft) och ingen kupering av lockiga svansar.<\/p>\n\n\n\n

Tanken bakom konceptet gl\u00fccksatt: k\u00f6tt av exceptionell kvalitet \u00e4r endast tillg\u00e4ngligt genom kontrollerat ursprung, artanpassade uppf\u00f6dningsmetoder, respektfull behandling av djuren och hygieniskt felfria bearbetningsmetoder. Djuren ska uppleva s\u00e5 lite stress som m\u00f6jligt - b\u00e5de under transport och slakt. Stresshormoner strider mot begreppet djurv\u00e4lf\u00e4rd och f\u00f6rs\u00e4mrar k\u00f6ttets kvalitet. De h\u00f6ga kraven p\u00e5 v\u00e5ra egna handlingar och respekten f\u00f6r djuren garanterar k\u00f6tt av exceptionell kvalitet. Djuren f\u00f6ds upp, slaktas och f\u00f6r\u00e4dlas regionalt - alla steg kommuniceras \u00f6ppet och kan sp\u00e5ras av konsumenten.

Om tierwohl.tv<\/strong><\/p>\n\n\n\n

djurskydd.tv<\/strong>ett varum\u00e4rke som tillh\u00f6r Online Software AG, hj\u00e4lper \u00e5terf\u00f6rs\u00e4ljare och lantbrukare att p\u00e5 ett \u00f6vertygande och trov\u00e4rdigt s\u00e4tt kommunicera sitt engagemang f\u00f6r b\u00e4ttre djurskydd till konsumenterna. Syftet \u00e4r att via direkts\u00e4nd TV ge konsumenterna p\u00e5 livsmedelsmarknaden en osminkad bild av uppf\u00f6dnings- och levnadsf\u00f6rh\u00e5llandena f\u00f6r de djur vars k\u00f6tt de k\u00f6per och vars \u00e4gg de vill \u00e4ta. Och som de \u00e4r beredda att betala mer f\u00f6r \u00e4n f\u00f6r k\u00f6ttet fr\u00e5n ett djur som h\u00e5lls i anonyma fabriksuppf\u00f6dningar. Tierwohl.tv tillhandah\u00e5ller d\u00e4rf\u00f6r en plattform f\u00f6r jordbrukare och \u00e5terf\u00f6rs\u00e4ljare som g\u00f6r det m\u00f6jligt att \u00f6verf\u00f6ra en livebild fr\u00e5n ladug\u00e5rden till sk\u00e4rmarna i \u00e5terf\u00f6rs\u00e4ljarens butik.<\/p>\n\n\n\n

Ytterligare information om https:\/\/tierwohl.tv<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandlare med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid POS som inkluderar b\u00e5de traditionella medier och digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a>

Om EDEKA Cramer<\/strong><\/p>\n\n\n\n

Wilhelm Cramer GmbH kan se tillbaka p\u00e5 en h\u00e4ndelserik historia. Fr\u00e5n den lilla livsmedelsbutiken 1947, till de f\u00f6rsta sj\u00e4lvbetj\u00e4ningsmarknaderna p\u00e5 1960-talet, till dagens v\u00e4lk\u00e4nda upplevelsemarknader, har vi st\u00e4ndigt utvecklats och \u00e5teruppfunnit oss sj\u00e4lva g\u00e5ng p\u00e5 g\u00e5ng. Idag driver Wilhelm Cramer GmbH nio stora E-center i Hannover-regionen, vilket g\u00f6r f\u00f6retaget till den st\u00f6rsta \u00e5terf\u00f6rs\u00e4ljaren i EDEKA Minden-Hannover-regionen.<\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreiches Aktivstall-Konzept f\u00fcr Schweine wird mit der Livestream-L\u00f6sung tierwohl.tv ein Hingucker an der Bedientheke der EDEKA Cramer-M\u00e4rkte im Raum Hannover. Auch am Eierregal punkten die Live-Bilder aus dem Stall der […]<\/p>\n","protected":false},"author":9,"featured_media":70672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nLife ist live bei EDEKA Cramer - Schweine aus dem Aktivstall und Bio-Legehennen als Botschafter des Tierwohls - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt H\u00e4ndler und Landwirte dabei, ihr Engagement\u00a0f\u00fcr mehr Tierwohl\u00a0an die Verbraucher zu kommunizieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/livet-aer-levande-pa-edeka-cramer\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life ist live bei EDEKA Cramer - 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