{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Upplev detaljhandelns f\u00e4rgstarka v\u00e4rld i svartvitt"},"content":{"rendered":"

P\u00e5 PRESTIGE Solution Campus kommer Online Software att visa upp v\u00e4rldens enda programvara f\u00f6r digital skyltning som ocks\u00e5 skriver ut perfekt - i svart, vitt och f\u00e4rg.<\/em><\/p>\n\n\n\n

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Heidelberg den 30 januari 2023 +++<\/strong> Mer \u00e4n n\u00e5gonsin \u00e4r ett omissk\u00e4nnligt utseende det som r\u00e4knas i detaljhandelns varum\u00e4rkesbyggande. Den l\u00f6sningsportf\u00f6lj som Online Software AG presenterar i hall 6\/A 57 p\u00e5 EuroShop 2023 handlar d\u00e4rf\u00f6r om att konsekvent f\u00f6lja f\u00f6retagets design - centralt tillhandah\u00e5llen, lokalt individualiserad med h\u00f6gt igenk\u00e4nningsv\u00e4rde i stora butikskedjor i olika regioner och l\u00e4nder.<\/p>\n\n\n\n

Vi avskaffar det svartvita t\u00e4nkandet! Detaljhandlare beh\u00f6ver inte v\u00e4lja mellan digitala eller tryckta medier vid kassan. B\u00e5da medierna har sin plats i kundbem\u00f6tandet. P\u00e5 PRESTIGE Solution Campus visar Online Software att det inte \u00e4r n\u00f6dv\u00e4ndigt med separata programvaror f\u00f6r varje medium och hur PRESTIGEenterprise kan anv\u00e4ndas f\u00f6r att helt och h\u00e5llet automatisera m\u00e5nga processer vid skapandet av reklam f\u00f6r digitala sk\u00e4rmar, elektroniska hyllkantsetiketter (ESL) och tryckta affischer.<\/p>\n\n\n\n

Ett s\u00e4rskilt fokus kommer att ligga p\u00e5 integrationen av ESL i det befintliga mjukvarulandskapet och utmaningarna med marknadsf\u00f6ringsplanering i alla kanaler - oavsett media och tillverkare.<\/p>\n\n\n\n

Livestreaming kommer ocks\u00e5 att bli allt viktigare under 2023 efter att en studie fr\u00e5n universitetet i Kassel visat att det har en positiv effekt p\u00e5 trov\u00e4rdigheten och d\u00e4rmed p\u00e5 f\u00f6rs\u00e4ljningen. \u00d6ppenhet och \u00e4kthet tas emot v\u00e4l av kunderna och livestreaming ger m\u00f6jlighet att streama vad som h\u00e4nder p\u00e5 exempelvis en kycklingfarm direkt till servicedisken i snabbk\u00f6pet. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r kunderna en inblick i de verkliga f\u00f6rh\u00e5llanden som r\u00e5der f\u00f6r de djur vars k\u00f6tt, \u00e4gg eller mj\u00f6lk de kan k\u00f6pa i butiken.<\/p>\n\n\n\n

Online Software forts\u00e4tter att fokusera p\u00e5 intern kommunikation med sina event- och community-appar. Allt fler detaljhandlare uppt\u00e4cker att appar \u00e4r ett s\u00e4tt att snabbt och enkelt f\u00f6rmedla information till medarbetarna, p\u00e5 ett l\u00e4ttf\u00f6rst\u00e5eligt och s\u00e4kert s\u00e4tt. E-post har haft sin tid och vem vill inte slippa brev - f\u00f6r milj\u00f6ns skull men ocks\u00e5 f\u00f6r kostnadernas skull? Utbildningsprogram, matsals- och arbetsscheman samt snabb feedback kan enkelt kartl\u00e4ggas i en app och PRESTIGEenterprise AppBaukasten erbjuder redan m\u00e5nga f\u00e4rdiga moduler f\u00f6r detta.<\/p>\n\n\n\n

Sist men inte minst kommer Online Software, i samarbete med marknadsf\u00f6raren FRAMEN, att visa hur PRESTIGEenterprise-gr\u00e4nssnitten m\u00f6jligg\u00f6r h\u00f6gkvalitativ, programmatisk marknadsf\u00f6ring av digitalt reklamutrymme vid POS. \"Programmatisk annonsering i helt automatiserad form \u00e4r ett av de viktigaste tillv\u00e4xtomr\u00e5dena inom DooH-segmentet (digital out of home).<\/p>\n\n\n\n

Euroshop 2023: Dessa trender v\u00e4ntar p\u00e5 dig<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":8,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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