{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-detaljhandel-media-kvalitet-marknadsfoering","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Detaljhandel Media Kvalitet Marknadsf\u00f6ring"},"content":{"rendered":"

Online Software samarbetar med FRAMEN inom programmatisk digital POS-annonsering baserat p\u00e5 PRESTIGEenterprise. Den gemensamma l\u00f6sningen kommer att presenteras f\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 EuroShop 2023 i D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

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Heidelberg den 24 februari 2023 +++ <\/strong>Tillsammans med sin marknadsf\u00f6ringspartner FRAMEN, en start-up inom retail media tech fr\u00e5n Axel Springer, kommer Online Software att demonstrera i Hall 6\/A 57 p\u00e5 EuroShop 2023 hur sk\u00e4rmar kan anv\u00e4ndas som en digital touchpoint i butiken f\u00f6r att generera marknadsf\u00f6ringsint\u00e4kter via programmatisk annonsering.<\/p>\n\n\n\n

FRAMEN erbjuder en dynamisk plattform f\u00f6r inneh\u00e5llsdistribution som f\u00f6r in infotainment, underh\u00e5llning och betald medieannonsering f\u00f6r \u00e5terf\u00f6rs\u00e4ljare p\u00e5 den digitala reklamskylten f\u00f6r detaljhandeln. P\u00e5 EuroShop 2023 kommer FRAMEN att presentera sin online-mjukvara som ett s\u00e4tt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att automatiskt f\u00e5 tillg\u00e5ng till nya int\u00e4ktsk\u00e4llor vid sina POS. Det speciella med helhetsl\u00f6sningen med PRESTIGEenterprise \u00e4r att \u00e5terf\u00f6rs\u00e4ljaren beh\u00e5ller 100 procent kontroll \u00f6ver vad som visas, p\u00e5 vilka sk\u00e4rmar det visas och i vilken proportion det visas i f\u00f6rh\u00e5llande till det egna inneh\u00e5llet.<\/p>\n\n\n\n

Detaljhandeln anv\u00e4nder redan idag sk\u00e4rmar f\u00f6r att m\u00f6ta kunderna digitalt i butiken och kommunicera erbjudanden, evenemang, tj\u00e4nster och mycket mer. Med FRAMEN kan dessa sk\u00e4rmar anv\u00e4ndas som reklamkanaler i butikerna tillsammans med utvalda branschpartners. Tack vare omfattande kvalitetskontroll kan sk\u00e4rmen \u00f6ppnas upp som POS-reklaminventarier f\u00f6r marknadsf\u00f6ring av media i detaljhandeln. Detta g\u00f6r det m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att utnyttja nya inkomstk\u00e4llor utan att sl\u00e4ppa kontrollen \u00f6ver sitt eget varum\u00e4rkes kommunikation i butiken.<\/p>\n\n\n\n

Kvalitetsmarknadsf\u00f6ring inneb\u00e4r r\u00e4tt inneh\u00e5ll vid r\u00e4tt tidpunkt och p\u00e5 r\u00e4tt plats f\u00f6r att kommunicera med r\u00e4tt kund.

Om FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":9,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/pm-detaljhandel-media-kvalitet-marknadsfoering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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