{"id":5602,"date":"2018-02-26T10:28:14","date_gmt":"2018-02-26T09:28:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5602"},"modified":"2024-11-08T16:14:26","modified_gmt":"2024-11-08T15:14:26","slug":"eurocis-2018-online-programvara-fokuserar-pa-reklam-framgang-kontroll-sprakassistans","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/eurocis-2018-online-software-setzt-auf-werbeerfolgskontrolle-sprachassistenz\/","title":{"rendered":"EuroCIS 2018: Online-mjukvara fokuserar p\u00e5 \u00f6vervakning av reklamframg\u00e5ngar, r\u00f6stassistans och artificiell intelligens vid kassan"},"content":{"rendered":"

Weinheim den 26 februari 2018 +++ <\/strong>Under mottot \u201eExcellence at the POS - Shine with impressive customer communication\u201c presenterar Online Software lysande l\u00f6sningar f\u00f6r multimediamarknadsf\u00f6ring vid POS i hall 9 \/ D39 p\u00e5 EuroCIS 2018 den 27 februari - 1 mars 2018. Fr\u00e5n klassiska printl\u00f6sningar till digital kundkommunikation p\u00e5 sk\u00e4rmar, videov\u00e4ggar, informationsterminaler, kassaregister och v\u00e5gar till mobil kommunikation via appar - fackbes\u00f6karna kan f\u00f6rv\u00e4nta sig m\u00e5nga id\u00e9er som underl\u00e4ttar det dagliga arbetet p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet och g\u00f6r reklamkommunikationen perfekt.<\/p>\n\n\n\n

Skill management f\u00f6r Alexa - l\u00f6sningar f\u00f6r r\u00f6ststyrning vid kassan f\u00f6r \u00e5terf\u00f6rs\u00e4ljare och kunder<\/strong><\/p>\n\n\n\n

Allt fler detaljhandelsf\u00f6retag uppn\u00e5r redan idag sina Slutkunder hemma<\/strong> via Alexa. Kortfattade erbjudanden, viktiga nyheter och information, t.ex. om kommande evenemang, kan h\u00e4mtas fr\u00e5n Alexa hemma via en skr\u00e4ddarsydd \u00e5terf\u00f6rs\u00e4ljarfunktion. Datahanteringen via mobilportalen PRESTIGEenterprise \u00e4r enkel och mycket flexibel. Men \u00e4ven vid POS, kan slutkunderna<\/strong> Anv\u00e4nd Alexa. Med KIM Travel kan de fr\u00e5ga Alexa om de senaste reseerbjudandena och f\u00e5 l\u00e4mpliga annonser visade p\u00e5 sk\u00e4rmen. Med f\u00e4rdigheten KIM Shopping kan kunderna fr\u00e5ga Alexa om en produkt. PRESTIGEenterprise spelar d\u00e5 upp ett l\u00e4mpligt erbjudande p\u00e5 sk\u00e4rmen och visar v\u00e4gen till produkten.<\/p>\n\n\n\n

R\u00f6ststyrning erbjuder \u00e5terf\u00f6rs\u00e4ljare<\/strong> i kombination med PRESTIGE-botarna, ger en helt ny tillg\u00e5ng till information fr\u00e5n programvaran PRESTIGEenterprise. Via ett gr\u00e4nssnitt kan r\u00f6stsystemet Alexa till exempel svara p\u00e5 fr\u00e5gor om aktuella POS-system och deras inneh\u00e5ll. \u00c5terf\u00f6rs\u00e4ljaren kan f\u00e5 en statusrapport om befintliga data i PRESTIGEenterprise. D\u00e4r f\u00e5r de kort och koncist veta om alla sk\u00e4rmar har f\u00f6rsetts med inneh\u00e5ll, om alla utskriftsjobb har slutf\u00f6rts eller hur m\u00e5nga bes\u00f6kare som har \u00f6ppnat butiksappen.<\/p>\n\n\n\n

PRESTIGEenterprise Cockpit - mer \u00f6verblick \u00f6ver dina spellistor<\/strong><\/p>\n\n\n\n

M\u00e5nga \u00e5terf\u00f6rs\u00e4ljare vill ha en b\u00e4ttre \u00f6verblick \u00f6ver vad som f\u00f6r n\u00e4rvarande visas p\u00e5 deras sk\u00e4rmar. Online Software har tagit fasta p\u00e5 detta och presenterar en cockpitl\u00f6sning fr\u00e5n PRESTIGEenterprise p\u00e5 EuroCIS 2018. I likhet med en videov\u00e4gg visas alla installerade sk\u00e4rmar, inklusive det aktuella reklamprogrammet, tydligt bredvid eller under varandra. Det g\u00f6r det snabbt och enkelt att visualisera vilket inneh\u00e5ll som sk\u00e4rmarna faktiskt visar vid varje given tidpunkt, liksom vilka sk\u00e4rmar som f\u00f6r n\u00e4rvarande \u00e4r inaktiva eller till och med orsakar problem. Detta m\u00f6jligg\u00f6r utm\u00e4rkt kontroll och snabba \u00e5tg\u00e4rder.<\/p>\n\n\n\n

\u00d6vervakning av reklamframg\u00e5ng med PRESTIGEenterprise - f\u00f6rvandla data till information<\/strong><\/p>\n\n\n\n

M\u00e4tning av effektiviteten i Digital skyltning<\/a> Kampanjer och reklamaktiviteter vid POS blir allt viktigare. Genom att veta hur ofta vilka annonser visades p\u00e5 POS-media och hur mycket f\u00f6rs\u00e4ljningen \u00f6kade under samma period kan man avsev\u00e4rt f\u00f6rb\u00e4ttra b\u00e5de reklamplaneringen och reklamens effekt p\u00e5 POS.<\/p>\n\n\n\n

Tillsammans med SAP-konsultf\u00f6retaget Allgeier visar Online Software med hj\u00e4lp av en SAP-st\u00f6dd l\u00f6sning hur produktreklamens reklameffekt kan visualiseras p\u00e5 ett \u00f6versk\u00e5dligt s\u00e4tt som en del av kommunikationen i butiken. Att analysera hur enskilda reklam\u00e5tg\u00e4rder p\u00e5verkar f\u00f6rs\u00e4ljning och oms\u00e4ttning \u00e4r av central betydelse f\u00f6r detaljhandlare n\u00e4r det g\u00e4ller reklamutgifter, kategoristyrning och anv\u00e4ndning av digitala POS-media. PRESTIGEenterprise f\u00f6rser dig med alla data du beh\u00f6ver f\u00f6r detta. Det inneb\u00e4r att allt inneh\u00e5ll som faktiskt visas kan registreras och analyseras. Resultatet \u00e4r en meningsfull grund f\u00f6r omfattande datautvinning och effektiv \u00f6vervakning av reklamframg\u00e5ngar i samband med f\u00f6rs\u00e4ljning.<\/p>\n\n\n\n

PRESTIGEenterprise Client Services, eller kort och gott PECM, g\u00f6r det ocks\u00e5 m\u00f6jligt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att f\u00e5 en statusrapport. Baserat p\u00e5 klient\u00f6vervakning kan du kort och koncist ta reda p\u00e5 om alla sk\u00e4rmar har f\u00f6rsetts med inneh\u00e5ll, alla utskriftsjobb har slutf\u00f6rts eller hur m\u00e5nga bes\u00f6kare som har \u00f6ppnat din butiksapp. Detta sparar tid och ger m\u00e5nga f\u00f6rdelar.<\/p>\n\n\n\n

Robotassistenten PAUL - charmig kundr\u00e5dgivning 24 timmar om dygnet, 7 dagar i veckan<\/strong><\/p>\n\n\n\n

Robotassistenten Care-O-bot 4, f\u00f6rkortad PAUL, v\u00e4lkomnar alltid kunderna till butiken p\u00e5 ett artigt och tillm\u00f6tesg\u00e5ende s\u00e4tt - 24 timmar om dygnet, 7 dagar i veckan. PAUL kan guida kunderna runt i butiken och f\u00f6rse dem med aktuell information om produkter, priser och specialerbjudanden. Robotens omfattande servicekompetens bygger p\u00e5 anslutning till befintliga mjukvarusystem, kontextk\u00e4nslig r\u00f6stinteraktion, ansiktsigenk\u00e4nning och VoIP-anslutning. P\u00e5 EuroCIS kommer den charmiga elektroniska assistenten att f\u00f6rklara de innovativa detaljhandelsl\u00f6sningarna fr\u00e5n online-mjukvaran och tillverkaren Mojin Robotics f\u00f6r bes\u00f6karna. (Mer om detta i ett separat pressmeddelande).<\/p>\n\n\n\n

Tillsammans med l\u00f6sningspartnerna Allgeier Enterprise Services, AOPEN, NEXGEN smart instore och Samsung Electronics kommer ett brett spektrum av innovativa id\u00e9er att presenteras p\u00e5 PRESTIGE Solution Campus i Hall 9 \/ D39. Nya l\u00f6sningar och id\u00e9er f\u00f6r ett perfekt kundbem\u00f6tande baserat p\u00e5 den marknadsledande programvaran PRESTIGEenterprise kommer att visas upp, med s\u00e4rskilt fokus p\u00e5 datadrivna l\u00f6sningar f\u00f6r relevant inneh\u00e5ll och \u00f6vervakning.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedier. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er. L\u00e4s mer om v\u00e5ra Programvara f\u00f6r digital skyltning<\/a> erfarenhet.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

ABK, branschorganisationen f\u00f6r s\u00e4ngbranschen, hj\u00e4lper sina medlemmar att v\u00e4nda sig till kunderna digitalt vid kassan och anv\u00e4nder f\u00f6r detta \u00e4ndam\u00e5l programvaran PRESTIGEenterprise f\u00f6r digital skyltning. <\/p>","protected":false},"author":8,"featured_media":70828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroCIS 2018: Online Software setzt auf Werbeerfolgskontrolle, Sprachassistenz und k\u00fcnstliche Intelligenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentiert innovative POS-L\u00f6sungen, einschlie\u00dflich Alexa-Integration und Roboter PAUL, auf der EuroCIS 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/eurocis-2018-online-programvara-fokuserar-pa-reklam-framgang-kontroll-sprakassistans\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroCIS 2018: Online Software setzt auf Werbeerfolgskontrolle, Sprachassistenz und k\u00fcnstliche Intelligenz am POS - 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