{"id":5614,"date":"2018-01-10T10:36:29","date_gmt":"2018-01-10T09:36:29","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5614"},"modified":"2024-11-08T16:08:00","modified_gmt":"2024-11-08T15:08:00","slug":"marktkauf-meppen-foerlitar-sig-pa-digitala-hyllor-med-prestige-enterprise-efter-nybyggnation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/marktkauf-meppen-setzt-nach-neubau-auf-digitales-regal-mit-prestigeenterprise\/","title":{"rendered":"Marktkauf Meppen f\u00f6rlitar sig p\u00e5 digitala hyllor med PRESTIGEenterprise efter nybyggnation"},"content":{"rendered":"

F\u00f6r f\u00f6rsta g\u00e5ngen installerar EDEKA Minden-Hannover en digital hylla och en digital sminkspegel i Marktkauf-butiken i Meppen. B\u00e5da l\u00f6sningarna f\u00f6rses med inneh\u00e5ll fr\u00e5n programvaran PRESTIGEenterprise, som redan anv\u00e4nds f\u00f6r utskriftshantering och hantering av diskdisplayer och v\u00e5gar.<\/em><\/p>\n\n\n\n

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Weinheim, den 10 januari 2018 +++ <\/strong>I och med \u00e5ter\u00f6ppnandet av Marktkauf-butiken i Meppen forts\u00e4tter EDEKA Minden-Hannover att utveckla sin portf\u00f6lj av l\u00f6sningar f\u00f6r digital POS-kommunikation. F\u00f6r f\u00f6rsta g\u00e5ngen installerades en digital hylla och sk\u00e4rmar med spegelfunktion i Meppen. B\u00e5da l\u00f6sningarna bygger p\u00e5 programvaran PRESTIGEenterprise, en kommunikationsplattform fr\u00e5n marknadsledaren Online Software AG. F\u00f6retaget \u00e4r specialiserat p\u00e5 detaljhandelsl\u00f6sningar som fokuserar p\u00e5 central hantering av alla POS-media - tryckta, digitala och mobila.<\/p>\n\n\n\n

Den digitala hyllan finns i butikens avdelning f\u00f6r h\u00f6gkvalitativ sprit. H\u00e4r visas ett urval av olika sorter, bland annat whiskey och gin, som kunderna kan l\u00e4sa mer om p\u00e5 hyllan. Med detaljerad information om t.ex. ursprung och smak kan kunderna hitta r\u00e4tt sort. \"Vi vill f\u00e5 kunderna att bekanta sig med produkter som inte ing\u00e5r i deras dagliga varukorg\", f\u00f6rklarar Marius Lorenz, ansvarig f\u00f6r projektet \"Virtual Shelf\" p\u00e5 EDEKA Minden-Hannover.<\/p>\n\n\n\n

I en ytterligare utbyggnadsfas kommer kunderna att kunna skriva ut ett kvitto direkt vid hyllan s\u00e5 att de kan h\u00e4mta ut \u00f6nskad produkt i kassan, informationsdisken eller varuutl\u00e4mningen. \"Den virtuella hyllan ger oss m\u00f6jlighet att erbjuda v\u00e5ra kunder ett s\u00e4rskilt brett sortiment av produkter. Det g\u00e4ller till exempel spritdrycker, men ocks\u00e5 sortiment som tar mycket plats, som vitvaror\", sammanfattar Marius Lorenz.<\/p>\n\n\n\n

Det finns ocks\u00e5 en innovation f\u00f6r textilsektorn. H\u00e4r anv\u00e4nds f\u00f6r f\u00f6rsta g\u00e5ngen en digital spegel. Det \u00e4r en sk\u00e4rmteknik som g\u00f6r det m\u00f6jligt att anv\u00e4nda en sk\u00e4rm b\u00e5de som spegel och f\u00f6r att visa kampanjer. Spegelytan kan anv\u00e4ndas f\u00f6r erbjudanden och information n\u00e4r den inte anv\u00e4nds och f\u00f6rvandlas till en spegel via en n\u00e4rhetssensor s\u00e5 snart en kund n\u00e4rmar sig och vill anv\u00e4nda systemet som spegel.<\/p>\n\n\n\n

En annan digital spegel anv\u00e4nds i omedelbar n\u00e4rhet av kundtoaletterna. H\u00e4r kan kunderna ta en sista titt p\u00e5 sitt utseende om de s\u00e5 \u00f6nskar. H\u00e4r visas fr\u00e4mst nyheter, v\u00e4der och allm\u00e4n marknadsinformation. Studier har visat att det \u00e4r just dessa \u00e4mnen som upplevs som intressanta och trevliga av kunderna.<\/p>\n\n\n\n

EDEKA Minden-Hannover har sedan flera \u00e5r tillbaka ett framg\u00e5ngsrikt samarbete med Online Software AG inom omr\u00e5det multimediala s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. F\u00f6rutom ett l\u00e5ngvarigt samarbete inom omr\u00e5det affisch- och etikettutskrifter styrs \u00e4ven sk\u00e4rmar och v\u00e5gar i EDEKA-butikerna med programvaran PRESTIGEenterprise. Partnerf\u00f6retaget Nexgen smart instore ansvarar f\u00f6r installation och underh\u00e5ll i butikerna.<\/p>\n\n\n\n

Med tanke p\u00e5 framtida tekniska krav fokuserar det regionala f\u00f6retaget p\u00e5 l\u00e5ngsiktig s\u00e4kerhet, systemstabilitet och flexibilitet f\u00f6r sina \u00e5terf\u00f6rs\u00e4ljare. \"Vi har medvetet valt en framtidsorienterad l\u00f6sning som fokuserar p\u00e5 processoptimering, stabilitet och programvarans framtida livskraft och d\u00e4rmed l\u00e5ngsiktiga f\u00f6rdelar\", f\u00f6rklarar Marcus Bleidorn, ansvarig f\u00f6r detaljhandelsmedia p\u00e5 EDEKA Minden-Hannover. \"F\u00f6r oss \u00e4r PRESTIGEenterprise den plattform med vilken vi kan ansluta och styra stora delar av de medier som \u00e4r viktiga f\u00f6r detaljhandeln och \u00e4ven enkelt integrera nya medier.\"<\/p>\n\n\n\n

Om EDEKA Minden-Hannover<\/strong><\/p>\n\n\n\n

Med en oms\u00e4ttning p\u00e5 8,2 miljarder euro och 68.808 anst\u00e4llda, inklusive frist\u00e5ende detaljhandlare, \u00e4r EDEKA Minden-Hannover det regionala f\u00f6retag som oms\u00e4tter mest inom EDEKA-koncernen, som \u00e4r organiserad som ett kooperativ. Aff\u00e4rsomr\u00e5det str\u00e4cker sig fr\u00e5n den nederl\u00e4ndska till den polska gr\u00e4nsen och omfattar en del av Ostwestfalen-Lippe, n\u00e4stan hela Niedersachsen, Bremen, Sachsen-Anhalt, Berlin och Brandenburg. Mer \u00e4n tv\u00e5 tredjedelar av de n\u00e4stan 1.500 butikerna \u00e4gs av oberoende EDEKA-\u00e5terf\u00f6rs\u00e4ljare. EDEKA Minden-Hannover omfattar \u00e4ven 24 C+C-grossistbutiker (MIOS), fem bagerier (Sch\u00e4fer's) och tv\u00e5 produktionsanl\u00e4ggningar f\u00f6r k\u00f6tt- och korvprodukter (Bauerngut).<\/p>\n\n\n\n

EDEKA Minden eG grundades 1920 som en kooperativ f\u00f6rening av oberoende handlare. Idag tillh\u00f6r mer \u00e4n 600 kooperativa medlemmar EDEKA Minden eG.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedier. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er. L\u00e4s mer om v\u00e5ra Programvara f\u00f6r digital skyltning<\/a> erfarenhet.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

ABK, branschorganisationen f\u00f6r s\u00e4ngbranschen, hj\u00e4lper sina medlemmar att v\u00e4nda sig till kunderna digitalt vid kassan och anv\u00e4nder f\u00f6r detta \u00e4ndam\u00e5l programvaran PRESTIGEenterprise f\u00f6r digital skyltning. <\/p>","protected":false},"author":8,"featured_media":70832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMarktkauf Meppen setzt nach Neubau auf digitales Regal mit PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"EDEKA Minden-Hannover installiert digitales Regal und Ankleidespiegel im Marktkauf Meppen, unterst\u00fctzt durch PRESTIGEenterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/marktkauf-meppen-foerlitar-sig-pa-digitala-hyllor-med-prestige-enterprise-efter-nybyggnation\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marktkauf Meppen setzt nach Neubau auf digitales Regal mit PRESTIGEenterprise - 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