{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digital-oeverdimensionering-hos-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Digital \u00f6verdimensionering hos Hagemeyer"},"content":{"rendered":"

Imponerande bildsk\u00e4rmsinstallation p\u00e5 hela 7 meter \u00f6ver tv\u00e5 v\u00e5ningar. Hagemeyer \u00e4r integrerat i det befintliga IT-landskapet och hanterar inneh\u00e5llet i sina videov\u00e4ggar och alla andra sk\u00e4rmar via mjukvaruplattformen PRESTIGEenterprise fr\u00e5n Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03\/06\/2024 +++<\/strong> Modef\u00f6retaget Hagemeyer \u00e4r en shoppingmagnet i Minden. Den lokala hj\u00e4lten har ett brett upptagningsomr\u00e5de som str\u00e4cker sig \u00e4nda till Hannover. F\u00f6r att vara s\u00e5 framg\u00e5ngsrik m\u00e5ste man f\u00f6lja med sin tid, och d\u00e4rf\u00f6r har modebutiken redan genomg\u00e5tt flera stora renoveringar. I samband med ombyggnaden av sportavdelningen installerades en 7 meter h\u00f6g och 3 meter bred videov\u00e4gg som f\u00f6rbinder tv\u00e5 v\u00e5ningsplan. Det gigantiska inneh\u00e5llet visas med imponerande sk\u00e4rpa p\u00e5 0,8 mm pixlar och ger avdelningen en episk k\u00e4nsla.<\/p>\n\n\n\n

Men det \u00e4r inte allt, det finns \u00e4ven andra videov\u00e4ggar och individuella sk\u00e4rmar i hela butiken som passar perfekt in i butiksdesignen och ger en digital touch. Antalet enheter har \u00f6kat kontinuerligt fr\u00e5n \u00e5r till \u00e5r, och d\u00e4rmed ocks\u00e5 utmaningen att tillhandah\u00e5lla l\u00e4mpligt inneh\u00e5ll. Redan 2013 best\u00e4mde sig Hagemeyer d\u00e4rf\u00f6r f\u00f6r att anv\u00e4nda mjukvaruplattformen PRESTIGEenterprise f\u00f6r inneh\u00e5llshantering av sina sk\u00e4rmar och videov\u00e4ggar.<\/p>\n\n\n\n

\"I och med renoveringen har vi gett sporten en framtr\u00e4dande plats p\u00e5 2.000 kvadratmeter av v\u00e5ra lokaler och visat upp den digitalt. Videov\u00e4ggen framh\u00e4ver de \u00f6ppna taken p\u00e5 andra v\u00e5ningen och ger utrymmet en modern h\u00f6jd. \u00d6verhuvudtaget ger de stora sk\u00e4rmarna och de sm\u00e5 videov\u00e4ggarna v\u00e5ra modeavdelningar en livlig k\u00e4nsla\", f\u00f6rklarar Martin Heinzmann, COO p\u00e5 Hagemeyer. \"Steg f\u00f6r steg har vi anslutit alla sk\u00e4rmar till PRESTIGEenterprise. Det g\u00f6r det mycket enklare att hantera och styra de mer \u00e4n 20 sk\u00e4rmarna.\"<\/p>\n\n\n\n

F\u00f6rutom atmosf\u00e4riska modevideor kommunicerar f\u00f6retaget ocks\u00e5 sina egna angel\u00e4genheter. P\u00e5 olika st\u00e4llen h\u00e4nvisas till exempel till den interna restaurangen hermanns<\/em> h\u00e4nvisade till. Vid rulltrapporna finns digitala steler som v\u00e4xlar mellan att visa v\u00e5ningsinformation och att rekrytera: \"Bli en del av Hagemeyer-teamet...och ans\u00f6k nu\" - en riktigt elegant integrering av rekrytering i reklamkommunikationen p\u00e5 v\u00e5ningen. S\u00e4rskilt sk\u00e4rmarna vid huvudkassan, d\u00e4r det ibland kan vara korta v\u00e4ntetider, visar denna rekryteringskampanj. Information om det barri\u00e4rfria parkeringssystemet, nya s\u00e4songsvaror och kundkort \u00e4r ocks\u00e5 v\u00e4l synliga f\u00f6r v\u00e4ntande kunder vid denna punkt.<\/p>\n\n\n\n

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Online Software AG<\/strong><\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 35.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.<\/p>\n\n\n\n

Ytterligare information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-programvara-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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