{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-husdjursbranschen-pa-vaeg-mot-digitalisering","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: Husdjursbranschen p\u00e5 v\u00e4g mot digitalisering"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: Husdjursbranschen p\u00e5 v\u00e4g mot digitalisering<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Presentation av Volker Wissmann vid ZZF:s forum f\u00f6r s\u00e4llskapsdjursindustrin\" class=\"wp-image-67442\" title=\"Volker Wissmann - F\u00f6rel\u00e4sning p\u00e5 ZZF:s forum f\u00f6r s\u00e4llskapsdjursbranschen\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"H\u00e5ll dig intressant och relevant: Hur s\u00e4llskapsdjursbranschen n\u00e5r ut till m\u00e4nniskor med smarta l\u00f6sningar\" var mottot f\u00f6r det tv\u00e5 dagar l\u00e5nga specialistevenemanget f\u00f6r \u00e5terf\u00f6rs\u00e4ljare av s\u00e4llskapsdjur, systemcenter, tillverkare, djurfris\u00f6rer och andra tj\u00e4nsteleverant\u00f6rer. Marknaden f\u00f6r s\u00e4llskapsdjur blir alltmer komplex: ny teknik, nya lagbest\u00e4mmelser och framf\u00f6r allt kundernas f\u00f6r\u00e4ndrade k\u00f6pbeteende g\u00f6r att \u00e4ven s\u00e4llskapsdjursbranschen m\u00e5ste t\u00e4nka om. De faktorer som kommer att hj\u00e4lpa specialiserade zoologiska f\u00f6retag att f\u00f6rbli relevanta f\u00f6r sina kunder diskuterades d\u00e4rf\u00f6r livligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smarta l\u00f6sningar som kan anv\u00e4ndas f\u00f6r att n\u00e5 ut till m\u00e4nniskor i framtiden presenterades i ett stort antal f\u00f6redrag. Framtidst\u00e4nkaren och detaljhandelsexperten Volker Wissmann, Online Software AG, visade hur multimediamarknadsf\u00f6ring kan fungera inom detaljhandeln. Han hade med sig m\u00e5nga praktiska exempel. \"Att s\u00e4lja med digitala medier \u00e4r m\u00f6jligt\", sa han och f\u00f6rs\u00f6kte i sin presentation bygga en bro mellan teknik och djurindustrin. \"Anv\u00e4ndningen av ny teknik inom den zoologiska sektorn, t.ex. r\u00f6stassistenter vid informationsdisken, m\u00e5ste ses kritiskt utifr\u00e5n dess f\u00f6rdelar, men att sitta fast i befintliga strukturer n\u00e4r milj\u00f6n samtidigt f\u00f6r\u00e4ndras avsev\u00e4rt \u00e4r inte lovande\", f\u00f6rklarade Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c5terf\u00f6rs\u00e4ljarna m\u00e5ste vara \u00f6ppna f\u00f6r nya id\u00e9er och unders\u00f6ka vilka nya l\u00f6sningar som ocks\u00e5 kan anpassas till s\u00e4llskapsdjursbranschen. Som ett exempel presenterade Volker Wissmann modellen&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>djurskydd.tv<\/u><\/a>&nbsp;d\u00e4r kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet f\u00e5r en inblick i djurh\u00e5llningen och levnadsvillkoren f\u00f6r lantbruksdjur via live-TV. Ett exempel som visar att digitala l\u00f6sningar ocks\u00e5 kan anv\u00e4ndas f\u00f6r att f\u00f6rmedla k\u00e4nslor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, VD f\u00f6r Online Software AG, i en intervju om multimediamarknadsf\u00f6ring p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den&nbsp;<strong>ZZF forum f\u00f6r s\u00e4llskapsdjursbranschen<\/strong>&nbsp;\u00e4r den viktigaste \u00e5rliga branschkongressen f\u00f6r \u00e5terf\u00f6rs\u00e4ljare, kedjor, grossister och tillverkare av djurtillbeh\u00f6r. Det ger utbildning och \u00e4r en idealisk kommunikationsplattform: cirka 150 marknadsakt\u00f6rer fr\u00e5n handeln och tillverkningsf\u00f6retag deltar varje \u00e5r. N\u00e4sta ZZF Pet Industry Forum kommer att \u00e4ga rum den 2 till 3 mars 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Officiellt pressmeddelande fr\u00e5n ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: Husdjursbranschen p\u00e5 v\u00e4g mot digitalisering<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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