{"id":67942,"date":"2020-11-09T13:22:00","date_gmt":"2020-11-09T12:22:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67942"},"modified":"2024-11-08T16:14:58","modified_gmt":"2024-11-08T15:14:58","slug":"trots-skandalerna-uppfyller-inte-djurhallningen-i-tyskland-konsumenternas-oenskemal","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/blog\/tierhaltung-in-deutschland-geht-die-landwirtschaft-trotz-der-skandale-an-den-wuenschen-der-verbraucher-vorbei\/","title":{"rendered":"Djurh\u00e5llning i Tyskland - lyckas jordbruket trots skandalerna inte uppfylla konsumenternas \u00f6nskem\u00e5l?"},"content":{"rendered":"
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S\u00e4rskilt efter de senaste m\u00e5nadernas avsl\u00f6janden om det h\u00f6ga antalet infektioner bland anst\u00e4llda p\u00e5 tyska slakterier, oroar sig allt fler konsumenter f\u00f6r ursprunget till den mat de \u00e4ter varje dag, s\u00e4rskilt k\u00f6tt- och korvprodukter.<\/p>\n\n\n\n

Konsumenterna vill ha \u00f6ppenhet n\u00e4r det g\u00e4ller ursprung, n\u00e4ring och, i slut\u00e4ndan, etik i samband med avlivning och bearbetning av lantbruksdjur. Bilderna fr\u00e5n de tyska slakterierna var dock ganska tillnyktrande och de 10% vegetarianerna i detta land f\u00e5r s\u00e4llskap av fler varje dag eftersom de inte h\u00e5ller med om villkoren f\u00f6r produktion och bearbetning.<\/p>\n\n\n\n

Konsumenternas f\u00f6rv\u00e4ntningar har stigit under flera \u00e5r och enligt de senaste unders\u00f6kningarna s\u00e4ger 90% av de tillfr\u00e5gade att de \u00e4r villiga att spendera mer p\u00e5 mat om djuren h\u00e5lls b\u00e4ttre. 39% uppger att en h\u00f6gre standard p\u00e5 djurh\u00e5llningen borde vara det viktigaste m\u00e5let f\u00f6r det tyska jordbruket.<\/p>\n\n\n\n

\u00c4ven om den tyska regeringen hade satt upp ambiti\u00f6sa m\u00e5l i detta avseende talar verkligheten ett annat spr\u00e5k och kampen mot pandemin har lett till att jordbruksministerns ambiti\u00f6sa m\u00e5l har hamnat p\u00e5 efterk\u00e4lken.<\/p>\n\n\n\n

Som allm\u00e4nheten fick veta f\u00f6rra m\u00e5naden betalar EU ut merparten av sina subventioner till jordbrukare i form av schablonm\u00e4ssiga arealers\u00e4ttningar. Ju mer odlingsbar mark som brukas, desto h\u00f6gre blir bidragen fr\u00e5n Bryssel. \u00c4r detta fortfarande tidsenligt?<\/p>\n\n\n\n

Det finns fortfarande ett stort antal finansieringspotter, t.ex. f\u00f6r digitalisering av jordbruket och f\u00f6renkling av operativa processer, men hur mycket av det n\u00e5r djuren?<\/p>\n\n\n\n

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M\u00e5nga detaljhandlare fokuserar d\u00e4rf\u00f6r p\u00e5 regionala producenter f\u00f6r att \u00e5tminstone ge sina kunder en k\u00e4nsla av n\u00e4rhet och regional f\u00f6rankring. Mot bakgrund av CO2-utsl\u00e4ppen i livsmedelskedjan \u00e4r detta ett logiskt f\u00f6rsta steg som konsumenterna uppskattar allt mer.<\/p>\n\n\n\n

Online Software AG fr\u00e5n Weinheim har d\u00e4rf\u00f6r lagt till ytterligare ett plus f\u00f6r att skapa f\u00f6rtroende hos konsumenterna: djurskydd.tv<\/strong><\/a>.<\/p>\n\n\n\n

tierwohl.tv anv\u00e4nder programvara som redan finns i de flesta tyska stormarknader och som tidigare har anv\u00e4nts f\u00f6r marknadsf\u00f6rings\u00e4ndam\u00e5l, t.ex. digital signage.<\/p>\n\n\n\n

Tack vare ett till\u00e4gg till programvaran kan m\u00e5nga tyska livsmedelshandlare nu livestreama bilder fr\u00e5n g\u00e5rdarna till stormarknaderna och visa kunderna live var produkter som \u00e4gg, k\u00f6tt och mj\u00f6lk produceras och hur djuren m\u00e5r. Kameror installeras i stallarna och p\u00e5 betesmarkerna p\u00e5 leverant\u00f6rernas g\u00e5rdar och data \u00f6verf\u00f6rs direkt till stormarknaderna via mobiltelefon. I realtid!<\/p>\n\n\n\n

Fler f\u00f6rtroendeskapande \u00e5tg\u00e4rder \u00e4r inte m\u00f6jliga!<\/strong><\/p>\n\n\n\n

En unders\u00f6kning bland kunderna i de butiker som har anv\u00e4nt detta system sedan b\u00f6rjan av 2020 visar att de \u00e4r mycket positiva och villiga att betala mer f\u00f6r att k\u00f6pa regionala produkter av h\u00f6gre kvalitet som tar h\u00e4nsyn till djurens allm\u00e4nna v\u00e4lbefinnande. En win-win-situation f\u00f6r producenter och konsumenter som b\u00f6r uppmuntra till efterf\u00f6ljelse.<\/p>\n\n\n\n

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Om f\u00f6rfattaren
<\/strong>Volker Treffenst\u00e4dt anser att en respektfull behandling av v\u00e5ra lantbruksdjur borde vara en sj\u00e4lvklarhet och att en f\u00f6rb\u00e4ttring av konsumenternas f\u00f6rtroende f\u00f6r produktinformation endast \u00e4r m\u00f6jlig genom betydligt st\u00f6rre \u00f6ppenhet. I detta sammanhang \u00e4r han passionerat engagerad i livestreaml\u00f6sningen tierwohl.tv. Managementkonsulten kan se tillbaka p\u00e5 m\u00e5nga \u00e5rs erfarenhet av ledarskap inom detaljhandeln och \u00e4r engagerad i k\u00e4rn\u00e4mnena e-handel och multikanal.<\/p>\n\n\n\n

Volker Treffenst\u00e4dt
<\/strong>Kompetenscenter center center tierwohl.tv f\u00f6rs\u00e4ljning
M: +49 171 5200079
volker.treffenstaedt@blue-lava.com<\/a>
www.tierwohl.tv<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Gerade nach den Offenbarungen der letzten Monate, ausgel\u00f6st durch die hohen Infektionszahlen bei den Mitarbeitern in deutschen Schlachtbetrieben, sorgen sich immer mehr Verbraucher*innen \u00fcber die Herkunft der t\u00e4glich verzehrten Lebensmittel, […]<\/p>\n","protected":false},"author":1,"featured_media":70707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nTierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Verbraucher w\u00fcnschen sich Transparenz in Sachen Herkunft, Ern\u00e4hrung und in Ethik beim T\u00f6ten und der Verarbeitung von Nutztieren.\" \/>\n<meta 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