{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"bosch-foerlitar-sig-pa-digitala-element-i-det-nya-shop-in-shop-konceptet","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"Bosch f\u00f6rlitar sig p\u00e5 digitala element i det nya shop-in-shop-konceptet"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"802\" height=\"277\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg\" alt=\"\" class=\"wp-image-68047\" title=\"OnlineSoftwareAG_Bosch-Shop-in-Shop_header\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header.jpg 802w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-300x104.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-768x265.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_header-18x6.jpg 18w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tillsammans med butiksinredningsspecialisten Wanzel och digital signage-experten Online Software har Bosch utvecklat ett nytt shop-in-shop-koncept som inneh\u00e5ller digitala element som inbjuder till interaktion och ger kunderna r\u00e5d. F\u00f6r v\u00e4rldens ledande tillverkare av g\u00f6r-det-sj\u00e4lv-verktyg var kopplingen mellan digitala och station\u00e4ra shoppingupplevelser i centrum f\u00f6r konceptet. M\u00e5let var att skapa en helt\u00e4ckande shoppingupplevelse f\u00f6r g\u00f6r-det-sj\u00e4lv-produkter som kombinerar f\u00f6rdelarna med onlinehandel med de speciella egenskaperna hos fysisk shopping.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Kunden hittar tre omr\u00e5den under ett och samma symboliska tak: inspirationsv\u00e4rlden, projektv\u00e4rlden och produktv\u00e4rlden. I den i\u00f6gonfallande displayen h\u00f6gst upp i gondolen&nbsp;<strong>En v\u00e4rld av inspiration och id\u00e9er,<\/strong>&nbsp;de senaste maskinerna fr\u00e5n Bosch visas under en videov\u00e4gg som best\u00e5r av 3 intilliggande sk\u00e4rmar. En summer \u00e4r kopplad till varje maskin. N\u00e4r man trycker p\u00e5 den visas motsvarande inneh\u00e5ll f\u00f6r apparaten p\u00e5 sk\u00e4rmen ovanf\u00f6r. Fr\u00e5n kreativa applikationsbilder och inspirerande korta videor till tekniska data f\u00e5r kunderna omfattande information.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1.jpg\"><img decoding=\"async\" width=\"876\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-876x1024.jpg\" alt=\"\" class=\"wp-image-68057\" style=\"object-fit:cover\" title=\"OnlineprogramvaraAG_Bosch - butik i butiken_1\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-876x1024.jpg 876w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-257x300.jpg 257w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-768x898.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-1314x1536.jpg 1314w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-1752x2048.jpg 1752w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-scaled-1-10x12.jpg 10w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/05\/OnlineSoftwareAG_Bosch-Shop-in-Shop_1-881x1030.jpg\"><\/a>F\u00f6rutom inspirationsv\u00e4rlden, under rubriken&nbsp;<strong>Id\u00e9er f\u00f6r projekt<\/strong>&nbsp;P\u00e5 v\u00e4ggen sitter ytterligare en stor sk\u00e4rm som kan aktiveras med hj\u00e4lp av tv\u00e5 summer. Summer 1 leder till Bosch online community-sida, d\u00e4r medlemmarna presenterar sina favoritprojekt, inklusive de material och maskiner som de anv\u00e4nder. Summer 2 leder kunden till onlinebutiken i det byggvaruhus som kunden f\u00f6r tillf\u00e4llet bes\u00f6ker. Om de saknar produkter eller material i butikens lager kan de best\u00e4lla dem omedelbart med bara n\u00e5gra klick och sedan f\u00e5 dem levererade. Naturligtvis kan kunderna ocks\u00e5 bekanta sig med Bosch produktv\u00e4rld direkt i butiken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 andra sidan Boschs \"lilla hus\" har kunderna i&nbsp;<strong>Produktv\u00e4rld<\/strong>F\u00f6rdelarna med dessa maskiner kommuniceras med digitala bilder och produktmotiv p\u00e5 en annan stor i\u00f6gonfallande sk\u00e4rm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG, som sedan l\u00e4nge \u00e4r partner till Wanzl, st\u00f6der det nya shop-in-shop-konceptet p\u00e5 mjukvarusidan med kommunikationsplattformen PRESTIGEenterprise. Systemet g\u00f6r det m\u00f6jligt att planera inneh\u00e5llet p\u00e5 l\u00e5ng sikt, tidsbegr\u00e4nsa det och uppdatera det n\u00e4r som helst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konceptet \u00e4r fortfarande i testfasen. Den f\u00f6rsta butiken i butiken \u00f6ppnades i b\u00f6rjan av \u00e5ret i Lohja, Finland, av Motonet Finland, en handelspartner till Bosch. Fler kommer att f\u00f6lja.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.wanzl.com\/de_DE\/wanzl-inside\/presse-und-news\/wanzl-und-bosch-entwickeln-neues-shop-in-shop-konzept~n4775\" target=\"_blank\" rel=\"noreferrer noopener\">Mer information<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.&nbsp; digitale Elemente enthalten sind, die zur Interaktion einladen und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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