{"id":68090,"date":"2021-07-14T15:17:00","date_gmt":"2021-07-14T13:17:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68090"},"modified":"2024-11-08T15:59:59","modified_gmt":"2024-11-08T14:59:59","slug":"digitala-kundstoppare","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/blog\/digitale-kundenstopper\/","title":{"rendered":"Den digitala kundstopparen: ompr\u00f6va det bepr\u00f6vade och testade"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"277\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg\" alt=\"Glad kund - digitala kundstoppare hj\u00e4lper till med detta\" class=\"wp-image-68100\" title=\"Digitala kundstoppare \u00f6kar k\u00f6phum\u00f6ret\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-300x139.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-18x8.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Av alla sinnesintryck \u00e4r det synintrycken som m\u00e4nniskor uppfattar starkast. De reagerar mer eller mindre intensivt p\u00e5 dem och minns dem mycket v\u00e4l. I spektrumet av synintryck finns det en sak som drar till sig uppm\u00e4rksamheten som inget annat: r\u00f6relse. M\u00e4nniskor kan knappast \"f\u00f6rsvara\" sig mot r\u00f6rliga bilder. Uppm\u00e4rksamheten dras automatiskt till sig - vilket \u00e4r anledningen till att alla \u00f6gon i ett rum oundvikligen vandrar till TV:n eller akvariet. Eller, i offentliga utrymmen, till r\u00f6rliga m\u00e4nniskor, sk\u00e4rmar eller monitorer - eller till&nbsp;<strong>Digital kundstoppare<\/strong>.<\/p>\n\n\n\n<p>Kundstopparen \u00e4r ingen ny uppfinning. Det \u00e4r ett bepr\u00f6vat s\u00e4tt att g\u00f6ra kunderna uppm\u00e4rksamma p\u00e5 det egna erbjudandet och \u00f6ka antalet till\u00e4ggsk\u00f6p. Den s\u00e5 kallade \"kundstopparen\" stoppar inte bara dina egna kunder, som blir medvetna om specialerbjudanden, nya produkter eller frestande konsumtionsvaror. Den\u00a0<strong>Kundstopp f\u00f6r utomhusbruk<\/strong>-omr\u00e5det lockar ocks\u00e5 nya kunder. Som ett etablerat medel f\u00f6r utomhusreklam \u00e4r\u00a0<strong>Posterst\u00e4ll<\/strong>\u00a0resp.\u00a0<strong>Affischering<\/strong>\u00a0eller\u00a0<strong>Visning av trottoar<\/strong>\u00a0drar effektivt till sig uppm\u00e4rksamhet, minskar g\u00e5nghastigheten f\u00f6r f\u00f6rbipasserande och uppmuntrar till spontana k\u00f6p.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/sv\/loesningar\/digital-skyltning\/\">Uppt\u00e4ck l\u00f6sningar f\u00f6r digital skyltning<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Kundstopp: digitalt eller analogt?<\/h2>\n\n\n\n<p>Varf\u00f6r digitalisera? Var den \"gamla goda\"&nbsp;<strong>Visning av trottoar<\/strong>den \"<strong>Kundstopp f\u00f6r utomhusbruk<\/strong>\", eller&nbsp;<strong>Affischering<\/strong>&nbsp;inte helt tillr\u00e4cklig i sin analoga form? Snabb att installera, kr\u00e4ver lite underh\u00e5ll - och framf\u00f6r allt \u00e4r billig? Ja, naturligtvis! \u00c4nd\u00e5 \u00e4r&nbsp;<strong>digitala kundstoppare<\/strong>&nbsp;f\u00f6rdelar som snabbt \u00f6vertygar \u00e5terf\u00f6rs\u00e4ljare och tj\u00e4nsteleverant\u00f6rer med walk-in-kunder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Effektivare reklam: Kunder och f\u00f6rbipasserande uppm\u00e4rksammas mer \u00e4n av pappersaffischer.<\/li>\n\n\n\n<li>Mer varaktiga: Visuella intryck, dvs. reklambudskap fr\u00e5n den digitala kundstopparen, har en mer intensiv effekt och kommer ih\u00e5g l\u00e4ngre.<\/li>\n\n\n\n<li>Mer konkurrenskraftig: I ett omr\u00e5de d\u00e4r flera butiker f\u00f6rs\u00f6ker locka till sig kunder \"vinner\" butiken med de digitala kundstopparna fler kunder.<\/li>\n\n\n\n<li>Bekv\u00e4mare: De m\u00e5nga utskriftsjobben f\u00f6r pappersaffischst\u00e4llet \u00e4r inte l\u00e4ngre n\u00f6dv\u00e4ndiga. Beroende p\u00e5 vilken enhet du anv\u00e4nder kan du enkelt starta upp kundstoppet och st\u00e4nga av det i slutet av dagen med digitala kundstopp som man\u00f6vreras via ett USB-minne eller digital signage-programvara med hj\u00e4lp av en app.<\/li>\n\n\n\n<li>Mer aktuell: Med digital signage-programvara som PRESTIGEenterprise kan du annonsera de senaste erbjudandena och nyheterna mycket snabbt och p\u00e5 l\u00e4mpligt s\u00e4tt vid POS eller i potentiella kunders promenadomr\u00e5de. Om s\u00e5 \u00f6nskas kan inneh\u00e5llet som visas p\u00e5 den digitala kundstopparen anpassas eller \u00e4ndras blixtsnabbt.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg\" alt=\"Stormarknad med digital kundstoppare\" class=\"wp-image-68105\" title=\"Digital kundstopp i stormarknad i Edeka\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Digital kundstoppare: Effektivare \u00e4n pappersaffischer<\/h2>\n\n\n\n<p>Hur aktiverar jag min m\u00e5lgrupp? Hur lyckas jag vara konkurrenskraftig som detaljhandelsbutik i en v\u00e4rld d\u00e4r allt fler handlar p\u00e5 n\u00e4tet?<\/p>\n\n\n\n<p>En studie av Capgemini, d\u00e4r 6.000 personer i 9 l\u00e4nder tillfr\u00e5gades, visade att 70 procent av konsumenterna \u00e4r medvetna om sina shoppingvanor.&nbsp;<strong>Komfort och underh\u00e5llning<\/strong>&nbsp;\u00f6nskan. F\u00f6r dagens konsumenter m\u00e5ste ett k\u00f6p - kundresan - vara en&nbsp;<strong>\"\u00c4ventyrsresa\"<\/strong>&nbsp;vara. De f\u00f6rv\u00e4ntar sig varken ren information eller ren marknadsf\u00f6ring, utan k\u00e4nslom\u00e4ssigt utformad och \"p\u00e5taglig\" information. K\u00f6pincitament och beslutsst\u00f6d b\u00f6r alltid utformas s\u00e5 att de \u00e4r emotionellt tilltalande och anpassade till kundens behov. Det \u00e4r strategiskt klokt att se till att de olika stegen i en kundresa alltid har olika proportioner av bekv\u00e4mlighet, underh\u00e5llning och informations\u00f6verf\u00f6ring. Hur ser en l\u00e4mplig strategi ut och var anv\u00e4nds kundstoppet mest effektivt i denna strategi?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Digitala kontaktpunkter under kundresan<\/h3>\n\n\n\n<p>Kundresan \u00e4r den&nbsp;<strong>Process<\/strong>Kundresan \u00e4r en process som kunderna g\u00e5r igenom tills de n\u00e5r den punkt d\u00e4r k\u00f6pbeslutet fattas, en specifik produkt faktiskt k\u00f6ps och k\u00f6pbeslutet slutligen utv\u00e4rderas och kanske kommuniceras. Marknadsf\u00f6ringsexperter brukar dela in kundresan i sex steg:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Erfarenhet<\/li>\n\n\n\n<li>V\u00e4ger upp<\/li>\n\n\n\n<li>Utforska<\/li>\n\n\n\n<li>Besluta<\/li>\n\n\n\n<li>Erfarenhet<\/li>\n\n\n\n<li>Aktie<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg\" alt=\"Digital kundstoppare i g\u00e5ngzonen\" class=\"wp-image-68106\" title=\"Digital kundstoppare i g\u00e5ngzonen\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg 667w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-8x12.jpg 8w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p>Ofta \u00e4r&nbsp;<strong>Kontaktpunkter med produkten<\/strong>&nbsp;redan innan den f\u00f6rsta riktiga kontakten med leverant\u00f6ren. En kontaktpunkt kan vara&nbsp;<strong>digitala kundstoppare<\/strong>&nbsp;vara i en promenadzon. I steg 1, \"upplevelsen\", n\u00e5r produktinformationen konsumenten p\u00e5 ett mer vardagligt s\u00e4tt. F\u00f6r att framg\u00e5ngsrikt genomf\u00f6ra steg 2 och 3 kan anv\u00e4ndningen av digitala medier vara effektiv. Indelningen av kundresan visar tydligt att det \u00e4r meningsfullt att organisera de enskilda stegen p\u00e5 olika s\u00e4tt. Inom vissa omr\u00e5den n\u00e5r man l\u00e4ngst med ren emotionalisering (steg 1!), inom andra med l\u00e4mplig informationsberedning (steg 2 och 3) och inom ytterligare andra omr\u00e5den \u00e4r beslutsst\u00f6d r\u00e4tt strategi. Steg 4, beslutet, till\u00e5ter \u00e5terigen mer emotionalisering f\u00f6r att f\u00f6rbereda marken f\u00f6r bekr\u00e4ftelsen av ett korrekt fattat k\u00f6pbeslut.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p>Vad inneb\u00e4r detta f\u00f6r anv\u00e4ndningen av digitala kundstoppare?<\/p>\n\n\n\n<p>Enligt en studie av Nielsen uppm\u00e4rksammar 85% av konsumenterna digitala medier som placeras direkt vid f\u00f6rs\u00e4ljningsst\u00e4llet. En annan studie fr\u00e5n GfK visar att 70% av alla k\u00f6pbeslut fortfarande fattas p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet. Det h\u00e4r \u00e4r goda argument f\u00f6r att digitala kundstoppare \u00e4r effektiva - b\u00e5de f\u00f6r utomhusbruk och f\u00f6r&nbsp;<strong>digital kundstoppare utomhus<\/strong>samt f\u00f6r anv\u00e4ndning direkt p\u00e5 f\u00f6rs\u00e4ljningsgolvet. Unders\u00f6kningar som genomf\u00f6rts av Fachverband Au\u00dfenwerbung (Outdoor Advertising Association) visar att 56% av de tillfr\u00e5gade anser att digital reklam p\u00e5 sk\u00e4rmar \u00e4r \"informativ\" och 39% anser att den \u00e4r \"innovativ\". F\u00f6r att \u00e5terg\u00e5 till den inledande fr\u00e5gan \"Hur aktiverar jag min m\u00e5lgrupp?\" \u00e4r svaret tydligt: genom&nbsp;<strong>Digitala upplevelser och \u00e4ventyr<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/sv\/loesningar\/digital-skyltning\/\">Uppt\u00e4ck l\u00f6sningar f\u00f6r digital skyltning<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Kundstopp med programvara f\u00f6r digital skyltning<\/h2>\n\n\n\n<p>Hur kan jag p\u00e5 ett professionellt och bekv\u00e4mt s\u00e4tt sk\u00f6ta min&nbsp;<strong>digitalt kundstopp<\/strong>? Letar du efter ett allsidigt bekymmersfritt paket? D\u00e5 kan du v\u00e4lja en&nbsp;<a href=\"https:\/\/online-software-ag.com\/sv\/loesningar\/programvara-foer-digital-skyltning\/\">Programvara f\u00f6r digital skyltning<\/a>&nbsp;best\u00e4mma vilken av de olika&nbsp;<a href=\"https:\/\/online-software-ag.com\/sv\/loesningar\/digital-skyltning\/\">L\u00f6sningar f\u00f6r digital skyltning<\/a>&nbsp;erbjuder \u00e4ven inneh\u00e5ll och hantering f\u00f6r digitala kundstoppare. V\u00e5r l\u00f6sning, som&nbsp;<a href=\"https:\/\/online-software-ag.com\/sv\/prestigeenterprise\/\">PRESTIGEf\u00f6retag<\/a>\u00e4r en webbaserad och plattformsoberoende l\u00f6sning f\u00f6r att planera och genomf\u00f6ra din egen marknadsf\u00f6ring i olika kanaler. Programvaran kan s\u00f6ml\u00f6st integreras i din befintliga IT-struktur och g\u00f6r det m\u00f6jligt f\u00f6r dig att ta emot, skapa och hantera inneh\u00e5ll f\u00f6r kundstoppare och liknande.<\/p>\n\n\n\n<p>H\u00e5rdvaran f\u00f6r&nbsp;<strong>Digitala displayer<\/strong>&nbsp;kan se v\u00e4ldigt olika ut. En klassisk variant best\u00e5r av en st\u00f6rre display i full HD-uppl\u00f6sning som fungerar enligt plug-and-play-principen. Inneh\u00e5llet kan antingen importeras via USB-minne eller levereras av en digital signage-spelare. Displayen \u00e4r oftast inte bara h\u00f6guppl\u00f6st, utan har ocks\u00e5 en h\u00f6g ljusstyrka s\u00e5 att den \u00e4r l\u00e4tt att k\u00e4nna igen \u00e4ven i direkt solljus. En video som visas m\u00e5ste naturligtvis finnas tillg\u00e4nglig i tillr\u00e4cklig uppl\u00f6sning och i ett standardformat. Foton och bilder kan visas i alla vanliga format.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p>Standardstorlek f\u00f6r display:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>32 tum<\/li>\n\n\n\n<li>43 tum<\/li>\n<\/ul>\n\n\n\n<p>Display med gemensam uppl\u00f6sning:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1920 x 1080 pixlar<\/li>\n<\/ul>\n\n\n\n<p>Vanliga bildformat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JPEG, BMP, PNG, GIF, JPG<\/li>\n<\/ul>\n\n\n\n<p>Vanliga videoformat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MPEG4, AVI, MP4, MKV, FLV, WMV, MOV<\/li>\n<\/ul>\n\n\n\n<p>Har du n\u00e5gra fr\u00e5gor om enheten eller r\u00e4tt applikation? Om hur du skapar l\u00e4mpliga foton, videor och texter f\u00f6r din digitala kundstoppare? D\u00e5 \u00e4r du v\u00e4lkommen att kontakta oss! Vi ser fram emot att f\u00e5 ge dig personlig r\u00e5dgivning!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/sv\/kontakt\/\">Skicka f\u00f6rfr\u00e5gan nu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. Sie reagieren mehr oder weniger intensiv auf diese und behalten sie sehr gut im Ged\u00e4chtnis. Im Spektrum visueller Eindr\u00fccke zieht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Digitale Kundenstopper: Bew\u00e4hrtes neu gedacht - Online Software AG<\/title>\n<meta name=\"description\" content=\"Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. 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