{"id":74272,"date":"2025-03-05T10:00:00","date_gmt":"2025-03-05T09:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=74272"},"modified":"2025-09-18T09:58:37","modified_gmt":"2025-09-18T07:58:37","slug":"moebel-heinrich-utnyttjar-foer-foersta-gangen-foerdelarna-med-elektronisk-produktmaerkning","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/moebel-heinrich-nutzt-erstmalig-die-vorteile-elektronischer-produktauszeichnungen\/","title":{"rendered":"M\u00f6bel Heinrich utnyttjar f\u00f6r f\u00f6rsta g\u00e5ngen f\u00f6rdelarna med elektronisk produktm\u00e4rkning"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Fullt integrerad ESL-l\u00f6sning (Electronic Shelf Label) i kombination med varuhanteringssystemet fr\u00e5n SHD och den digitala POS-annonseringsplattformen fr\u00e5n Online Software AG<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 20.03.05 +++\/2025 <\/strong>P\u00e5 bara n\u00e5gra veckor lyckades vi ta en komplett ESL-installation i drift i v\u00e5rt m\u00f6belvaruhus i Steinheim\u201c, s\u00e4ger Jan Hintze, ansvarig IT-projektledare p\u00e5 M\u00f6bel Heinrich. \u201eV\u00e5ra partners SHD, Online Software och LNConsult st\u00f6ttade oss fr\u00e5n id\u00e9 till implementering och gjorde det m\u00f6jligt f\u00f6r oss att genomf\u00f6ra detta projekt p\u00e5 ett smidigt s\u00e4tt.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5let var att inf\u00f6ra elektroniska prisetiketter (ESL) i olika storlekar i ett hanterbart, prisorienterat specialsortiment. Dessa skulle integreras s\u00f6ml\u00f6st i M\u00f6bel Heinrichs varuhanteringssystem och anslutas till mjukvaruplattformen PRESTIGEenterprise. P\u00e5 s\u00e5 s\u00e4tt ville vi utnyttja f\u00f6rdelarna med etiketteringsmediet optimalt och samtidigt testa kundacceptans och anv\u00e4ndarv\u00e4nlighet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eM\u00f6bel Heinrich \u00e4r en m\u00e5ng\u00e5rig kund och anv\u00e4ndare av v\u00e5rt varuhanteringssystem MHS\u201c, s\u00e4ger Peter Kattrup, Head of Product Management &amp; E-Commerce p\u00e5 SHD i Andernach. \u201eTillsammans med Online Software AG kunde vi enkelt integrera ESL:erna i v\u00e5rt varuhanteringssystem SHD ECORO &amp; MHS och g\u00f6ra dem till en ytterligare komponent i M\u00f6bel Heinrichs kundbem\u00f6tande.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDet \u00e4r alltid en f\u00f6rdel n\u00e4r l\u00e5ngvariga projektpartners med stor erfarenhet inom sina respektive branscher samarbetar i ett projekt\u201c, s\u00e4ger J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software AG. \u201eD\u00e5 blir id\u00e9er mycket snabbt till innovativa installationer med motsvarande merv\u00e4rde f\u00f6r kunden. M\u00f6bel Heinrich, SHD, LNConsult och vi \u00e4r ett utm\u00e4rkt exempel p\u00e5 hur ett f\u00f6rverkligande hand i hand kan genomf\u00f6ras p\u00e5 ett framg\u00e5ngsrikt s\u00e4tt\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med kunskapen fr\u00e5n dessa f\u00f6rsta ESL-installationer \u00f6verv\u00e4ger M\u00f6bel Heinrich att ta ytterligare steg. \u201eVi ser naturligtvis m\u00f6jligheterna med digital kundkontakt \u00f6ver hela ytan i v\u00e5ra m\u00f6belvaruhus. Storskaliga installationer av displayer och digital signage-l\u00f6sningar spelar d\u00e4rf\u00f6r ocks\u00e5 en roll i v\u00e5ra \u00f6verv\u00e4ganden om den framtida utformningen av v\u00e5rt kundbem\u00f6tande\u201c, avslutar Jan Hintze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att integrera de elektroniska hyllkantsetiketterna kompletterar M\u00f6bel Heinrich sin redan omfattande kundkommunikation i butiken. Baserat p\u00e5 befintliga IT-l\u00f6sningar fr\u00e5n SHD och Online Software AG finns redan ett omfattande n\u00e4tverk f\u00f6r digital skyltning med \u00f6ver 60 sk\u00e4rmar i alla butiker och utskriftsfunktionen anv\u00e4nds \u00e4ven f\u00f6r pris- och reklamkommunikation. Med det kompletta n\u00e4tverket av alla utdatamedier \u00e4r m\u00f6belaff\u00e4ren i Steinheim en pionj\u00e4r och grunden f\u00f6r de f\u00f6retags\u00f6vergripande koncepten f\u00f6r att m\u00f6ta kunder p\u00e5 f\u00f6rs\u00e4ljningsgolven. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201eMed introduktionen av ESL:er inom specialsortimentet har vi p\u00e5 M\u00f6bel Heinrich tagit ett viktigt steg mot digital prism\u00e4rkning. Det var s\u00e4rskilt viktigt f\u00f6r oss att ESL:erna skulle passa perfekt in i v\u00e5rt befintliga IT-landskap och underl\u00e4tta v\u00e5rt dagliga arbete. Projektet har visat vilken potential den h\u00e4r tekniken har, b\u00e5de f\u00f6r effektivare priss\u00e4ttning och f\u00f6r ett modernt kundbem\u00f6tande. Kunskaperna fr\u00e5n projektet utg\u00f6r grunden f\u00f6r att vi ska kunna ta ytterligare steg mot digitalisering, bland annat genom att ytterligare koppla samman v\u00e5ra anl\u00e4ggningar i n\u00e4tverk. Jag \u00e4r \u00f6vertygad om att dessa innovationer kommer att g\u00f6ra det m\u00f6jligt f\u00f6r oss att m\u00f6ta v\u00e5ra kunder p\u00e5 ett \u00e4nnu mer m\u00e5linriktat s\u00e4tt och ytterligare f\u00f6rb\u00e4ttra shoppingupplevelsen i v\u00e5ra m\u00f6belvaruhus\u201c, s\u00e4ger Jan Hintze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bildmaterial<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"74503\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058-683x1024.jpg\" alt=\"Reklamaffisch p\u00e5 ett bord p\u00e5 M\u00f6bel Heinrich\" class=\"wp-image-74503\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058-768x1152.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4058-8x12.jpg 8w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"74504\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1-1024x683.jpg\" alt=\"4 sk\u00e4rmar p\u00e5 M\u00f6bel Heinrich\" class=\"wp-image-74504\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/DSC4044-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"74505\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127-1024x683.jpg\" alt=\"Liten ESL p\u00e5 ett bord\" class=\"wp-image-74505\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43127-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"74506\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192-1024x683.jpg\" alt=\"ESL i stort p\u00e5 ett bord\" class=\"wp-image-74506\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/03\/43192-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om M\u00f6bel Heinrich<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6bel Heinrich har varit en av de ledande m\u00f6belhandlarna i regionen i \u00f6ver 65 \u00e5r. Med fyra m\u00f6belbutiker, fyra clevva take-away-butiker och en webbshop erbjuder det familje\u00e4gda f\u00f6retaget ett brett sortiment av produkter p\u00e5 en f\u00f6rs\u00e4ljningsyta p\u00e5 \u00f6ver 100 000 m\u00b2. Med mer \u00e4n 700 anst\u00e4llda och en egen flotta p\u00e5 \u00f6ver 50 lastbilar erbjuder M\u00f6bel Heinrich r\u00e5dgivning, leverans och montering, b\u00e5de p\u00e5 plats och online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om SHD<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SHD Group, med s\u00e4te i Andernach, Tyskland, har varit en ledande leverant\u00f6r av IT-l\u00f6sningar f\u00f6r m\u00f6bel- och k\u00f6ksindustrin i \u00f6ver 40 \u00e5r. SHD \u00e4r den enda leverant\u00f6ren av en integrerad systemmilj\u00f6 som kopplar samman tillverkare, \u00e5terf\u00f6rs\u00e4ljare och slutkunder. L\u00f6sningarna omfattar ERP-program f\u00f6r m\u00f6belhandeln, planeringsprogram f\u00f6r k\u00f6k och vardagsrum samt system f\u00f6r lager-, ekonomi- och personalhantering. SHD erbjuder \u00e4ven IT-tj\u00e4nster, e-handelskoncept och helt\u00e4ckande konsulttj\u00e4nster. Koncernen best\u00e5r av sex tyska och \u00e5tta internationella dotterbolag med totalt \u00f6ver 650 anst\u00e4llda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandlare med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 65.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att v\u00e4nda sig till kunder vid POS som omfattar b\u00e5de traditionella medier och digitala utdatamedier.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Ytterligare information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Tyskland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><br>Sandy Heinzmann<br>Chef f\u00f6r marknadsavdelningen<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vollst\u00e4ndig integrierte Electronic Shelf Label (ESL) L\u00f6sung im Zusammenspiel der Warenwirtschaft von SHD und der digitalen POS Werbeplattform von Online Software AG Heidelberg, 05.03.2025 +++ Wir haben es geschafft, innerhalb [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":74339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-74272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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