{"id":7565,"date":"2017-12-18T08:33:24","date_gmt":"2017-12-18T07:33:24","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7565"},"modified":"2024-11-08T16:05:32","modified_gmt":"2024-11-08T15:05:32","slug":"edeka-nord-foerlitar-sig-pa-prestigefoeretag","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/edeka-nord-setzt-auf-prestigeenterprise\/","title":{"rendered":"EDEKA Nord f\u00f6rlitar sig p\u00e5 PRESTIGEenterprise"},"content":{"rendered":"

Framg\u00e5ngsrik lansering av den nationella l\u00f6sningen f\u00f6r varuhantering LUNAR med anslutning till den centrala webbaserade programvarul\u00f6sningen PRESTIGEenterprise fr\u00e5n Online Software AG f\u00f6r hantering av hyllkantsetiketter.<\/em><\/p>\n\n\n\n

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Weinheim den 18 december 2017 +++<\/strong> I samband med ombyggnaden av a&b Centre i Neum\u00fcnster i oktober gav EDEKA Handelsgesellschaft Nord klartecken f\u00f6r anslutning till LUNAR, EDEKA-koncernens SAP-baserade l\u00f6sning f\u00f6r varuhantering. Detta var den f\u00f6rsta EDEKA Nord-butiken som gick online med f\u00f6retags\u00f6vergripande masterdatahantering, inklusive ett gr\u00e4nssnitt till kommunikationsplattformen PRESTIGEenterprise, som st\u00f6der POS-reklam f\u00f6r tryckta och digitala medier. I ett f\u00f6rsta steg skrivs hyllkantsetiketterna ut i butiken i Neum\u00fcnster via LUNAR-gr\u00e4nssnittet till PRESTIGEenterprise. N\u00e4sta steg \u00e4r att distribuera reklambudskapen till digitala medier, till exempel sk\u00e4rmar och v\u00e5gar med sk\u00e4rmar som vetter mot kunderna. PRESTIGEenterprise g\u00f6r det mycket enkelt att planera, distribuera och vid behov snabbt uppdatera veckoerbjudanden samt tilltalande matmotiv och videor som passar respektive avdelning.<\/p>\n\n\n\n

EDEKA Handelsgesellschaft Nord mbH har i m\u00e5nga \u00e5r anv\u00e4nt programvaran PRESTIGE f\u00f6r affischtryck. Efter \u00f6verg\u00e5ngen till kommunikationsplattformen PRESTIGEenterprise och utvidgningen av POS-kommunikationen till digitala medier har nu \u00e4ven varuhanteringssystemet LUNAR f\u00f6rsetts med ett gr\u00e4nssnitt till PRESTIGEenterprise f\u00f6r att skapa b\u00e4sta m\u00f6jliga processoptimering.<\/p>\n\n\n\n

\u201eVi har goda erfarenheter av affisch- och etikettutskrifter med PRESTIGE och uppskattar den praktiska funktion som programmet erbjuder oss samt den konsekventa online-programvaran. D\u00e4rf\u00f6r valde vi den webbaserade PRESTIGEenterprise-l\u00f6sningen som en helhetsl\u00f6sning f\u00f6r EDEKA Nord\u201c, sammanfattar Michael Homburg, Head of IT & IT Organisation p\u00e5 EDEKA Gesellschaft Nord, och Kai Schumann, projektledare f\u00f6r implementeringen av PRESTIGEenterprise-l\u00f6sningar i butikerna, till\u00e4gger: \u201eGenom att anv\u00e4nda digitala medier i v\u00e5ra butiker tar vi v\u00e5r POS-kommunikation till en ny niv\u00e5 och utrustar butikerna f\u00f6r v\u00e5ra kunders krav i framtiden. D\u00e4rf\u00f6r var en anslutning till v\u00e5rt centrala IT-system s\u00e4rskilt viktig f\u00f6r oss. En h\u00f6g grad av automatisering i importen till \u201csk\u00e4rmarna\u201d samt flexibilitet f\u00f6r \u00e5terf\u00f6rs\u00e4ljaren \u00e4r v\u00e5rt huvudfokus. Vi \u00e4r fast beslutna att ha ett l\u00e5ngsiktigt partnerskap med online-mjukvaran och ser fram emot nya m\u00f6jligheter med digital pris- och reklamkommunikation i v\u00e5ra butiker.\u201c<\/p>\n\n\n\n

Sedan november har EDEKA Cohrt i Norderstedt, en av de frist\u00e5ende handlarna i EDEKA Handelsgesellschaft Nord, f\u00f6r f\u00f6rsta g\u00e5ngen kunnat utnyttja f\u00f6rdelarna med PRESTIGEenterprise via LUNAR.<\/p>\n\n\n\n

De f\u00f6rsta oberoende \u00e5terf\u00f6rs\u00e4ljarna av EDEKA Handelsgesellschaft Nord, till exempel familjef\u00f6retaget Meibohm, anv\u00e4nder redan PRESTIGEenterprise intensivt, b\u00e5de f\u00f6r tryckt och digital kundkommunikation. Alla butiker h\u00e4r \u00e4r utrustade med storformatssk\u00e4rmar och v\u00e5gar med kundorienterade sk\u00e4rmar vid f\u00e4rskvarudiskarna. Programvaruplattformen PRESTIGEenterprise anv\u00e4nds ocks\u00e5 h\u00e4r f\u00f6r omfattande planering, hantering och distribution av digitalt reklaminneh\u00e5ll till sk\u00e4rmarna p\u00e5 de olika platserna och avdelningarna. Det centraliserade tillhandah\u00e5llandet av f\u00e4rdigt inneh\u00e5ll f\u00f6r sk\u00e4rmar och v\u00e5gar fr\u00e5n EDEKA Handelsgesellschaft Nord g\u00f6r arbetet mycket enklare f\u00f6r m\u00e5nga \u00e5terf\u00f6rs\u00e4ljare. Dessutom har varje detaljhandlare m\u00f6jlighet att anpassa teman regionalt och l\u00e4gga till egna individuella teman, t.ex. f\u00f6r att betona regionalitet med lokala erbjudanden, kommunicera speciella tj\u00e4nster och information eller annonsera egna evenemang.<\/p>\n\n\n\n

Med hj\u00e4lp av ett modernt och effektivt IT-st\u00f6d fr\u00e5n LUNAR vill EDEKA-koncernen bana v\u00e4g f\u00f6r ytterligare tillv\u00e4xt och framg\u00e5ng inom detaljhandelssektorn. Att bem\u00f6ta kunder digitalt vid kassan och kommunicera reklambudskap digitalt \u00e4r en integrerad del av detta och utf\u00f6rs perfekt och tillf\u00f6rlitligt med st\u00f6d av mjukvaruplattformen PRESTIGEenterprise.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG \u00e4r ett innovativt mjukvaruf\u00f6retag som specialiserat sig p\u00e5 utveckling av l\u00f6sningar f\u00f6r den internationella grossist- och detaljhandeln. Det medelstora f\u00f6retaget med s\u00e4te i Weinheim an der Bergstra\u00dfe har i \u00f6ver 25 \u00e5r st\u00f6ttat detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r med \u00f6ver 35.000 installationer i 35 l\u00e4nder marknadsledande inom omr\u00e5det cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder. Med programvaran PRESTIGEenterprise erbjuder online-mjukvaran en kommunikationsplattform f\u00f6r att n\u00e5 ut till kunderna p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet som omfattar b\u00e5de traditionella medier och digitala utdatamedier. Den prisbel\u00f6nta programvaran utg\u00f6r d\u00e4rmed den perfekta grunden f\u00f6r holistiska kommunikationskoncept, som integrerar affischer och etiketter samt storformatssk\u00e4rmar, videov\u00e4ggar, kassa- och v\u00e5gsk\u00e4rmar, kiosksystem, digitala hyllor och elektroniska hyllkantsetiketter (ESL) till mobila enheter som smartphones, surfplattor och MDE:er.<\/p>\n\n\n\n

Ytterligare information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a>
Sandy Heinzmann
Chef Marknad & Kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreicher Start der nationalen Warenwirtschaftsl\u00f6sung LUNAR mit Anbindung an die zentrale webbasierte Softwarel\u00f6sung PRESTIGEenterprise der Online Software AG zum Management der Regaletiketten. Weinheim, 18. Dezember 2017 +++ Mit der Umstellung […]<\/p>\n","protected":false},"author":8,"featured_media":70835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEDEKA Nord setzt auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"EDEKA Nord startet LUNAR-Anbindung mit PRESTIGEenterprise f\u00fcr digitale Kommunikation und effiziente Warenwirtschaft in M\u00e4rkten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/edeka-nord-foerlitar-sig-pa-prestigefoeretag\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA Nord setzt auf PRESTIGEenterprise - 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