{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-tar-med-sig-cross-media-kundstrategi-och-automatisering-av-detaljhandelsmedia-till-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG tar med sig cross-media kundstrategi och automatisering av detaljhandelsmedia till EuroShop 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, marknadsledande inom programvara f\u00f6r cross-media POS-kommunikation, kommer \u00e4ven 2026 att delta i EuroShop - v\u00e4rldens st\u00f6rsta och viktigaste m\u00e4ssa f\u00f6r detaljhandeln - i D\u00fcsseldorf. Bes\u00f6karna kommer att hitta f\u00f6retaget i <strong>Hall 6, monter A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e4rskild uppm\u00e4rksamhet kommer att \u00e4gnas \u00e5t \u00e4mnet detaljhandelsmedia vid POS: p\u00e5 EuroShop kommer Online Software att presentera PRESTIGEenterprise, en marknadsf\u00f6ringsl\u00f6sning som f\u00f6r f\u00f6rsta g\u00e5ngen f\u00f6rvandlar programmatiska detaljhandelsmediekampanjer vid POS till en p\u00e5litlig int\u00e4ktsmodell f\u00f6r station\u00e4r detaljhandel. Den innovativa multi-SSP-funktionen m\u00f6jligg\u00f6r parallell anslutning av digitala POS-media till flera bokningsplattformar och d\u00e4rmed en betydligt bredare marknadsf\u00f6ring av annonsinventariet. \u00c5terf\u00f6rs\u00e4ljarna beh\u00e5ller full kontroll \u00f6ver inneh\u00e5ll och budgetar, medan varum\u00e4rkena drar nytta av enkla bokningsprocesser och exakt m\u00e5lgruppsanpassning direkt vid kontaktpunkten. En av de framg\u00e5ngsrika anv\u00e4ndarna av SSP-gr\u00e4nssnittet f\u00f6r mediekampanjer i detaljhandeln \u00e4r en livsmedelshandlare med \u00f6ver 7.000 sk\u00e4rmar i mer \u00e4n 4.000 butiker, vilket g\u00f6r det till ett av de st\u00f6rsta medien\u00e4tverken i detaljhandeln i Tyskland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men fokus kommer ocks\u00e5 att ligga p\u00e5 de m\u00e5nga funktionerna i den framg\u00e5ngsrika PRESTIGEenterprise-plattformen - en programvara som g\u00f6r det m\u00f6jligt f\u00f6r detaljhandlare att effektivt hantera sin kundbearbetning i alla relevanta medier inom den station\u00e4ra detaljhandeln: digitala sk\u00e4rmar och mediekanaler, mobilapplikationer, ESL samt tryckt reklammaterial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med PRESTIGEenterprise kan \u00e5terf\u00f6rs\u00e4ljarna fokusera p\u00e5 automatisering och skalning: n\u00e4r mjukvaruplattformen v\u00e4l \u00e4r installerad hanteras och kontrolleras kampanjer, reklaminneh\u00e5ll och utdatamedia centralt. Processer som tidigare kr\u00e4vde mycket tid och manuella ingrepp k\u00f6rs nu automatiskt och \u00f6ver alla medier. Genom att ansluta till POS-data kan prestandan m\u00e4tas i realtid - f\u00f6r b\u00e4ttre beslut och m\u00e4tbart mer f\u00f6rs\u00e4ljning p\u00e5 plats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bes\u00f6kare p\u00e5 EuroShop 2026 kommer att f\u00e5 uppleva live hur PRESTIGEenterprise automatiserar processer och utnyttjar detaljhandelns mediepotential. Online Software AG kommer att vara tillg\u00e4ngligt f\u00f6r live-demonstrationer, tekniska diskussioner och praktiska exempel under m\u00e4ssan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/sv\/euroshop-2026\/\">Mer om EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 65.000 installationer i 35 l\u00e4nder. Med programvaran <strong>PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Ytterligare information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Tyskland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Chef f\u00f6r marknadsavdelningen<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Online Software AG:s monter p\u00e5 Euroshop 2026\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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