{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"med-prestigeenterprise-aer-mer-aen-7-000-pos-monitorer-fran-netto-programmatiskt","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Med PRESTIGEenterprise \u00e4r mer \u00e4n 7 000 POS-monitorer fr\u00e5n Netto Marken-Discount programmatiskt"},"content":{"rendered":"

ADXM-gr\u00e4nssnittet m\u00f6jligg\u00f6r programmatisk butiksannonsering i hela Nettos n\u00e4tverk<\/em><\/em><\/p>\n\n\n\n


Heidelberg den 12 februari 2026 +++<\/strong> Netto Marken-Discount satte en milstolpe inom digital detaljhandelskommunikation 2025 genom att ansluta \u00f6ver 4 000 Netto-butiker till PRESTIGEenterprise retail media interface. Marken-Discount anv\u00e4nde AdxM-gr\u00e4nssnittet som tillhandah\u00e5lls av BrandLogistics.NET, vilket bland annat m\u00f6jligg\u00f6r anslutning till One Tech Groups SSP1. N\u00e4tverket har kontinuerligt byggts ut och \u00f6ver 7.000 displayer kan nu bokas av varum\u00e4rkespartners f\u00f6r programmatiska mediekampanjer i detaljhandeln.<\/p>\n\n\n\n

Netto tillhandah\u00e5ller sina digitala butiksytor - sk\u00e4rmar i kassazonerna och steler i entr\u00e9n - f\u00f6r mediekampanjerna och beh\u00e5ller ansvaret f\u00f6r inneh\u00e5llet. F\u00f6retagets egna erbjudanden och allm\u00e4n information kompletteras med kampanjer fr\u00e5n branschpartners. Marketing of Moments GmbH, som \u00e4r specialist p\u00e5 handel och detaljhandelsmedia, ansvarar f\u00f6r marknadsf\u00f6ring och drifts\u00e4ttning av programmatiska kampanjer p\u00e5 Netto Marken-Discounts varulager i samarbete med Netto Marken-Discount och EDEKA:s huvudkontor.<\/p>\n\n\n\n

Med PRESTIGEenterprise tillhandah\u00e5ller Online Software AG en standardplattform f\u00f6r digital butikskommunikation - fr\u00e5n sk\u00e4rmar och elektroniska hyllkantsetiketter till interaktiva kiosksystem. Samspelet mellan PRESTIGEenterprise och AdxM \u00f6ppnar upp f\u00f6r standardiserade processer, datadriven playout och transparent rapportering.<\/p>\n\n\n\n

Varje vecka handlar 21,5 miljoner m\u00e4nniskor i de mer \u00e4n 4.000 butikerna i Tyskland. Genom att \u00f6ppna upp det digitala annonsutrymmet f\u00f6r nya sektorer erbjuder Netto attraktiva m\u00f6jligheter f\u00f6r varum\u00e4rken att vara n\u00e4rvarande direkt i shoppingmilj\u00f6n med en bred r\u00e4ckvidd och en h\u00f6g uppm\u00e4rksamhetsniv\u00e5.<\/p>\n\n\n\n

Om Netto Marken-Discount<\/strong>
Med cirka 4.400 butiker, \u00f6ver 88.500 anst\u00e4llda, 21,5 miljoner kunder i veckan och en oms\u00e4ttning p\u00e5 17,6 miljarder euro \u00e4r Netto Marken-Discount ett av de ledande f\u00f6retagen inom dagligvaruhandeln i Tyskland. Med cirka 5 000 artiklar och fokus p\u00e5 f\u00e4rska produkter har Netto det st\u00f6rsta livsmedelssortimentet inom l\u00e5gprissektorn. Netto \u00e4r en PAYBACK-partner: Po\u00e4ng kan samlas i alla Nettos butiker, i Nettos onlinebutik och p\u00e5 netto-reisen.de. Att ta ansvar \u00e4r en del av Nettos f\u00f6retagskultur - detaljhandelsf\u00f6retaget fokuserar p\u00e5 fyra huvudomr\u00e5den: socialt engagemang, r\u00e4ttvist samarbete, f\u00f6rsiktig anv\u00e4ndning av resurser och anpassning av ink\u00f6psstrategin till h\u00e5llbarhetsaspekter. Netto \u00e4r partner till WWF Tyskland.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Om Online Software AG<\/strong> <\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 65.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia. <\/p>\n\n\n\n

\n

Ytterligare information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Chef f\u00f6r marknadsavdelningen
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"Netto\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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