{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"kostnader-ner-paverkan-upp-online-programvara-far-poaeng-pa-euroshop-2026-med-strukturerad-pos-kommunikation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"L\u00e4gre kostnader, st\u00f6rre genomslagskraft - online-programvara tar po\u00e4ng p\u00e5 EuroShop 2026 med strukturerad POS-kommunikation"},"content":{"rendered":"

Slutsats: Effektiv POS-kommunikation avg\u00f6r f\u00f6rs\u00e4ljningen, men budgetarna blir allt sn\u00e4vare, marginalerna allt mindre och besluten allt tuffare. Det som r\u00e4knas nu \u00e4r konsekvent processoptimering - i kombination med intelligent teknik.<\/em><\/p>\n\n\n\n


Heidelberg den 27 februari 2026 +++<\/strong> Online Software ser positivt p\u00e5 sitt deltagande i EuroShop 2026. F\u00f6r det internationellt verksamma programvaruf\u00f6retaget var v\u00e4rldens ledande m\u00e4ssa \u00e5terigen mycket mer \u00e4n bara en presentationsplattform: den fungerade som en teknisk seismograf f\u00f6r internationell handel - och som en verklighetskontroll f\u00f6r nya id\u00e9er.<\/p>\n\n\n\n

\u201eF\u00f6r oss \u00e4r EuroShop alltid en plats d\u00e4r vi kan avg\u00f6ra var vi st\u00e5r. H\u00e4r ser vi mycket tydligt vart detaljhandeln \u00e4r p\u00e5 v\u00e4g rent tekniskt - och vi anv\u00e4nder m\u00e4ssan specifikt f\u00f6r att testa nya metoder som ska tas emot direkt p\u00e5 marknaden\u201c, f\u00f6rklarar J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software.<\/p>\n\n\n\n

En viktig slutsats fr\u00e5n \u00e5rets m\u00e4ssa: Processoptimering st\u00e5r h\u00f6gst upp p\u00e5 agendan f\u00f6r detaljhandelsf\u00f6retagen. Mot bakgrund av den sp\u00e4nda globala ekonomiska situationen letar detaljhandlarna i allt h\u00f6gre grad efter l\u00f6sningar f\u00f6r att \u00f6ka effektiviteten och s\u00e4nka kostnaderna p\u00e5 ett h\u00e5llbart s\u00e4tt. Det \u00e4r just h\u00e4r som Online Softwares mjukvarul\u00f6sningar tr\u00e4ffar en nerv - s\u00e4rskilt bland utl\u00e4ndska detaljhandelsf\u00f6retag, som var starkt representerade p\u00e5 EuroShop och visade stort intresse.<\/p>\n\n\n\n

Det blev ocks\u00e5 tydligt att \u00f6verg\u00e5ngen till elektroniska hyllkantsetiketter (ESL) g\u00e5r allt snabbare. M\u00f6jligheten att anv\u00e4nda ESL fr\u00e5n olika tillverkare med en centraliserad mjukvarul\u00f6sning blir alltmer relevant. Ett \u00e4mne som var av stor praktisk betydelse i m\u00e5nga diskussioner.<\/p>\n\n\n\n

Samtidigt f\u00e5r detaljhandelsmedia direkt p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet en allt st\u00f6rre betydelse. M\u00e5nga bes\u00f6kare fr\u00e5gade specifikt om m\u00f6jligheterna att visa reklam d\u00e4r k\u00f6pbesluten faktiskt fattas: I butiken. Sist men inte minst var PRESTIGEenterprise-kunden Netto Marken-Discount's int\u00e5g i detaljhandelsmediesektorn en konkret anledning f\u00f6r m\u00e5nga detaljhandlare att titta n\u00e4rmare p\u00e5 mjukvarul\u00f6sningarna online.<\/p>\n\n\n\n

FastLaner fr\u00e5n Wanzl var ett s\u00e4rskilt blickf\u00e5ng i m\u00e4ssmontern. Programvaruplattformen PRESTIGEenterprises visade framg\u00e5ngsrikt POS-reklam och mediekampanjer f\u00f6r detaljhandeln p\u00e5 sk\u00e4rmen som var installerad direkt p\u00e5 kundvagnens handtag. L\u00f6sningen blev snabbt en riktig bes\u00f6ksmagnet.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, VD f\u00f6r Online Software, betonar den strategiska betydelsen av m\u00e4ssobservationerna: \u201eDen k\u00e4nsla hos \u00e5terf\u00f6rs\u00e4ljarna som f\u00e5ngas upp p\u00e5 EuroShop \u00e4r extremt v\u00e4rdefull f\u00f6r oss. Det fl\u00f6dar direkt in i v\u00e5ra produkt- och vidareutvecklingsbeslut. Det \u00e4r bara om vi f\u00f6rst\u00e5r \u00e5terf\u00f6rs\u00e4ljarnas verkliga prioriteringar som vi kan utveckla programvara som f\u00f6rblir relevant p\u00e5 l\u00e5ng sikt.\u201c<\/p>\n\n\n\n

EuroShop 2026 bekr\u00e4ftar \u00e4n en g\u00e5ng f\u00f6r Online Software att teknisk orientering, \u00e4rlig feedback fr\u00e5n marknaden och n\u00e4ra dialog med \u00e5terf\u00f6rs\u00e4ljare \u00e4r avg\u00f6rande f\u00f6r att utveckla praktiska och framtidss\u00e4kra l\u00f6sningar.<\/p>\n\n\n\n\n\n

Om Online Software AG<\/strong> <\/p>\n\n\n\n

Utveckling av l\u00f6sningar f\u00f6r internationell grossist- och detaljhandel. Det medelstora f\u00f6retaget med s\u00e4te i Heidelberg har i \u00f6ver 25 \u00e5r hj\u00e4lpt detaljhandeln med mjukvarul\u00f6sningar f\u00f6r professionell butiksreklam och \u00e4r marknadsledande inom cross-media butikskommunikation och s\u00e4ljfr\u00e4mjande \u00e5tg\u00e4rder med mer \u00e4n 65.000 installationer i 35 l\u00e4nder. Med programvaran PRESTIGEf\u00f6retag<\/strong> online-programvaran erbjuder en kommunikationsplattform f\u00f6r att adressera kunder vid kassan, vilket inkluderar s\u00e5v\u00e4l klassiska medier som digitala utdatamedia. <\/p>\n\n\n\n\n

Ytterligare information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Chef f\u00f6r marknadsavdelningen
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

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Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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