{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"mer-aen-sjaelvutcheckning-digitalt-kundbemoetande-vid-kundvagnen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/sv\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Mer \u00e4n bara sj\u00e4lvutcheckning: digitalt kundbem\u00f6tande vid kundvagnen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Fr\u00e5n ett \u201ehj\u00e4rtligt v\u00e4lkomnande\u201c till en professionell retail media-kampanj \u2013 det \u00e4r de m\u00f6jligheter som FastLaner &amp; Co. erbjuder.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbetet med Scan &amp; Go har p\u00e5g\u00e5tt i flera \u00e5r. M\u00e5nga metoder har testats under tiden och har f\u00f6rsvunnit fr\u00e5n marknaden igen. M\u00e5nga barnsjukdomar stod i v\u00e4gen f\u00f6r id\u00e9n. EDEKA testade Easy-Shopper eller \u201eWhiz Cart\u201c, REWE \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Netto<\/a> testade smarta kundvagnar med en app. Senast, i b\u00f6rjan av 2026, installerades ett intelligent sj\u00e4lvutcheckningssystem p\u00e5 kundvagnen i en <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market i M\u00fcnchen<\/a> testade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5nga l\u00f6sningar f\u00f6r Wanzls FastLaner - en handtagsenhet med 10\u201c-sk\u00e4rm och handskanner - visades ocks\u00e5 i olika montrar p\u00e5 EuroShop 2026. Sist men inte minst hade Wanzl sj\u00e4lv gett sin shoppingvagn en stor presentationsyta i sin egen monter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Varf\u00f6r \u00e4mnet \u00e4r s\u00e5 intressant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Snabbt k\u00f6p utan f\u00f6rdr\u00f6jning<\/strong>&nbsp;med sj\u00e4lvutcheckning<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">med minskad personalinsats<\/strong> S\u00e4rskilt intressant under l\u00e5gtrafikerade tider<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Samla in enkla kunddata<\/strong> och l\u00e4ra dig mer om kunden<\/li>\n\n\n\n<li>och nu nytt: <strong style=\"color: inherit;\">Marknadsf\u00f6ring <\/strong>d\u00e4r k\u00f6pbeslutet fattas<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Varf\u00f6r kundvagnar med display \u00e4r relevanta just nu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Den fysiska detaljhandeln \u00e4r satt under press: stigande f\u00f6rv\u00e4ntningar, minskad uppm\u00e4rksamhet, v\u00e4xande konkurrens fr\u00e5n e-handeln. Kundvagnen med sk\u00e4rm erbjuder en ny m\u00f6jlighet eftersom den n\u00e5r kunderna precis d\u00e4r besluten fattas - i k\u00f6p\u00f6gonblicket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 EuroShop anv\u00e4nde vi Wanzl FastLaner som ett exempel f\u00f6r att visa m\u00f6jligheterna att v\u00e4nda sig till kunder med reklam p\u00e5 sk\u00e4rmen och den moderna detaljhandelsteknik som kan anv\u00e4ndas p\u00e5 ett bra s\u00e4tt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De m\u00f6jliga till\u00e4mpningarna g\u00e5r l\u00e5ngt ut\u00f6ver traditionell reklam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Uppm\u00e4rksamhetsv\u00e4ckande kampanjer<\/strong> direkt i b\u00f6rjan av k\u00f6pet<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Dynamisk utspelning av reklam<\/strong> (programmatisk och riktad)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integration av shoppingappar<\/strong> p\u00e5 displayen<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Produktskanning med merv\u00e4rde<\/strong> (Info, allergener, recept)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Korsf\u00f6rs\u00e4ljning och merf\u00f6rs\u00e4ljning<\/strong> vid r\u00e4tt tillf\u00e4lle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Den avg\u00f6rande faktorn: Kommunikationen fungerar <strong>kontextrelaterade och i realtid.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konkurrensf\u00f6rdelar genom tidig positionering<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varf\u00f6r l\u00f6nar det sig f\u00f6r handlare att b\u00f6rja testa i god tid? Den som skalar upp tidigt skapar nya int\u00e4ktsk\u00e4llor. Den som testar tidigt samlar erfarenhet. Den som integrerar tidigt s\u00e4krar sig medieutrymme.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 id\u00e9er f\u00f6r marknadsf\u00f6ring vid kundvagnen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Med l\u00f6sningarna fr\u00e5n PRESTIGEenterprise blir Wanzl Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>f\u00f6r programmatiskt styrbart mediautrymme i detaljhandeln<\/li>\n\n\n\n<li>f\u00f6r proaktivt s\u00e4ljst\u00f6d<\/li>\n\n\n\n<li>den digitala assistenten f\u00f6r kunden<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 smart kan integrationen av pris- och reklamkommunikation vid kundvagnen vara!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. Stark start: shoppingid\u00e9er n\u00e4r du l\u00e5ser upp<\/strong><br>N\u00e4r bilen l\u00e5ses upp startar automatiskt en i\u00f6gonfallande kampanj i helsk\u00e4rm. Perfekt f\u00f6r maximal synlighet - antingen som ett \u00e5terf\u00f6rs\u00e4ljarmeddelande eller som bokad varum\u00e4rkesreklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. Delad display: anv\u00e4nd f\u00f6r app och reklam<\/strong><\/strong><br>Kampanjspellistor \u00e5 ena sidan och shoppingappar \u00e5 andra sidan skapar f\u00f6rdelar och int\u00e4kter p\u00e5 samma g\u00e5ng. Medan shoppinglistor och rabattkampanjer skapar f\u00f6rdelar f\u00f6r kunderna f\u00f6rmedlas samtidigt reklambudskap p\u00e5 sk\u00e4rmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. detaljhandelsmedia: Dynamisk kampanjhantering<\/strong><\/strong><\/strong><br>Retail media integreras programmatiskt och uppdateras kontinuerligt. Kampanjer som bokats av varum\u00e4rkesindustrin spelas upp exakt f\u00f6r kunden - i realtid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. Produktskanning: Ytterligare information med merv\u00e4rde<\/strong><\/strong><\/strong><\/strong><br>Om kunden skannar en produkt visas relevant information som ingredienser, allergener eller receptid\u00e9er omedelbart. Kontexten sl\u00e5r traditionell reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5:e produktskanningen: Kampanjer med maximal f\u00f6rs\u00e4ljningsimpuls<\/strong><\/strong><\/strong><\/strong><\/strong><br>Med hj\u00e4lp av produktskanningen triggar kunden riktade korsf\u00f6rs\u00e4ljningskampanjer - produktrekommendationer och varum\u00e4rkesbudskap som utl\u00f6ser ytterligare k\u00f6p och impulsk\u00f6p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tre specifika applikationsexempel f\u00f6r Wanzl FastLaner-sk\u00e4rmen<\/strong><\/h2>\n\n\n<p>Med l\u00f6sningarna fr\u00e5n PRESTIGEenterprise f\u00f6rvandlas kundvagnen till en programstyrd detaljhandelsmedieyta, ett aktivt f\u00f6rs\u00e4ljningsst\u00f6d vid f\u00f6rs\u00e4ljningsst\u00e4llet och en digital shoppingassistent f\u00f6r kunderna. Pris- och reklamkommunikationen h\u00e4nger d\u00e4rmed direkt ihop \u2013 utan brytning i medieformaten.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slutsats: Smart Cart - den underskattade kontaktpunkten i butiken<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kundvagnen \u00e4r en av de sista oanv\u00e4nda kommunikationskanalerna i den station\u00e4ra detaljhandeln - med 100 % r\u00e4ckvidd per bes\u00f6k. Detaljhandelsmedia vid kundvagnen ansluter <strong style=\"color: inherit;\">Int\u00e4ktsgenerering genom annonsint\u00e4kter<\/strong>, <strong style=\"color: inherit;\">B\u00e4ttre v\u00e4gledning f\u00f6r kunderna<\/strong> och <strong style=\"color: inherit;\">H\u00f6gre varukorgar<\/strong>. Kort sagt..: <strong>Mer f\u00f6rs\u00e4ljning per kund - utan extra f\u00f6rs\u00e4ljningsyta.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Om f\u00f6rfattaren<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann har st\u00f6ttat den digitala utvecklingen inom den fysiska detaljhandeln i \u00f6ver 15 \u00e5r. Hennes fokus ligger p\u00e5 fr\u00e5gan om hur teknik, kommunikation och kundupplevelse kan samverka p\u00e5 ett framg\u00e5ngsrikt s\u00e4tt p\u00e5 f\u00f6rs\u00e4ljningsst\u00e4llet. P\u00e5 Online Software AG arbetar hon med \u00e4mnen som retail media, digital signage, elektroniska prislappar, automatisering och artificiell intelligens. I sina specialartiklar kombinerar hon erfarenheter fr\u00e5n detaljhandelsprojekt med aktuella marknads- och tekniktrender. Hennes m\u00e5l \u00e4r att ge en tydlig f\u00f6rst\u00e5else f\u00f6r komplexa utvecklingar och att ge praktisk inspiration till detaljhandlare och detaljhandelsorganisationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">L\u00e4nka med Sandy Heinzmann p\u00e5 LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/sv\/blogg\/mer-aen-sjaelvutcheckning-digitalt-kundbemoetande-vid-kundvagnen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. 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