EuroShop 2017: The digital shelf for the smart shopper
Weinheim, February 06, 2017 +++ Digital shelves provide the ability to offer an extensive product range even with limited sales space. At EuroShop 2017, Online Software is presenting the new features of the Infinity Shopping Shelf (ISS), a digital shelf based on the PRESTIGEenterprise software solution. Dynamic templates allow the use of varyingly sized « shelf bays » as well as emphasizing important information. They offer the greatest possible flexibility in the layout of shelf surfaces. The modern and individually customizable surface catches the eye and playfully awakens customer interest.
Detail pages attached to advertised products, with which customers may request in-depth product information, lead to better customer interaction. In addition, links allow integration with further modules, such as payment features, customer ratings or the printing of coupons. The integration of web content is also possible, so that information that already exists on the company website or communicated in the online shop, can also be transferred to the ISS.
The promotional content of the digital ISS shelves is centrally planned, created and distributed via the Digital Signage Software PRESTIGEenterprise. Data can be automatically read in from marketing databases and merchandise management systems via a wide selection of existing standard interfaces. The system stands out with well thought out processes and features, that can clearly do more than just place a few photos and videos on a screen, and with these is a true relief for everday tasks in retail organizations.
With the motto „Shopping with a smile – impressive moments with PRESTIGE“ Online Software, together with partners Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics und Tradesolutions, will exhibit highlights of emotionally addressing shoppers in stores in Hall 6 / Stand A79 of EuroShop 2017 – from classic print solutions to digital customer communication on screens, video walls, information terminals, cash registers and scales, all the way to mobile addressing via apps and mobile solutions for contemporary, comfortable work.
About Online Software AG
Online Software AG is an innovative software company with emphasis on the development of solutions for international wholesale and retail. The medium-sized company, located in Weinheim on the Bergstrasse, has supported the retail industry for over 25 years with software solutions for professional instore advertising, and with over 35,000 installations in 35 countries, it is the market leader in the area of media encompassing instore communications and sales promotions. With the software PRESTIGEenterprise, Online Software offers a communications platform for customer addressing at the Point of Sale, which includes classical media as well as digital output media. With this the multiple award winning software forms the perfect basis for a comprehensive communications concept integrating posters and labels as well as large format screens, videowalls, cash register and shopping cart screens, kiosk systems, digital shelves and electronic shelf labels (ESL), all the way to mobile devices, such as smartphones, tables and MDEs.
Manager Marketing & Communication
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