Partner: thirdskin, Tradesolution, Rehau, Schwarzkopf Professional Schweiz
To support the sale of additional products at hair salons, the agency, Third Skin, designed a high-value product display and implemented this as a first project in close partnership with Online Software AG, the display manufacturer Rehau and the retail specialist Tradesolution. For the installation of the first prototype in two salons of the Swiss hairstylist chain Coiffina AG and the hairstylist, the brand Marke Schwarzkopf Professional could be secured.
A special detail of the modern display: six flush-mounted, integrated screens, which can be individually played by the content management system, PRESTIGEenterprise. Fitting information and promotions can be preloaded on the screens alongside the products presented in product displays, as well as emotionally laden images and videos.
Ad contents can easily and quickly be exchanged with the PRESTIGEenterprise Shelf Manager by Schwarzkopf as needed. Salon personnel require no additional effort and the displayed content remains up to date, can be seasonally adapted and used for the promotion of new products. Each of the six screens can be individually preloaded with images and video material via the PRESTIGEenterprise software from Online Software AG.