Digital Signage: Instore TV
Stores: More than 1.600 Märkte
Partner: NEXGEN smart instore
With the « Beverage Market of the Future », GVG has put together a marketing concept with which they wish to successfully run their beverage market in the future – away from being a warehouse to being an inspirational space.
The concept was comprised not only optical, general renovation, but also the meaningful application of digital media at the POS. GVG uses PRESTIGEenterprise for the content management, the maintenance, the administration and the distribution of advertising messages.
In the store concept customers will find a large format screen at the bottle return area that displays current promotions as well as pointing out special service benefits. In addition, professional cross selling supplements the displayed program, with ideas for cocktails including suitable product recommendations. Moreover a screen integrated into the wine cabinet points out special promotions and displays appealing videos about the production and origin of selected wines.
The system is easily adaptable to partner requirements and remains easily operable despite all the sophistication, so that the store manager can perform on site regional modifications. With PRESTIGEenterprise it is possible for GVG headquarters to add special, regionally targeted promotions to the provided digital program. With this versatility of the software, the doors are open for all new ideas.
REWE-FÜR SIE GVG
It was a real challenge for us to obtain all the various logos and corporate designs from the marketing partners. These should be recognizable on the screens when displaying the same content, to maintain the regionality of the specialty stores in customer awareness.