Cross Merchandising

Cross Merchandising (German: Cross-selling or Cross-marketing) refers to the placement of complementary products at a common point of sale to encourage impulse purchases and increase sales. By skilfully combining related items (e.g. pasta next to tomato sauce) and promoting them, customers are encouraged to buy additional products that they may not have had on their shopping list. This sales strategy improves the customer experience and increases the average basket value in stores. Digital solutions such as PRESTIGEenterprise support cross-merchandising by planning sensible product combinations and distributing them to the digital displays.

The advantages of cross merchandising at a glance:

• - Orientation & convenience: Customers receive useful information about the product directly at the POS.
• - Increased sales: Appropriate recommendations help customers not to forget any purchases.
• - Impulse purchase promotion: Recommendations promote impulse purchases by end customers.
• - Improving the customer experience: Customers benefit from the information you provide.
• - Reducing residual stock: Weaker products gain attention and sales through their proximity to bestsellers.
• - Emotional staging: Harmonious product worlds stimulate the desire to buy and make offers tangible.