Simple. Electronic. Priced out. PRESTIGE
You can't be everywhere at once.
Can't you?
Imagine if your employees could be everywhere at once to quickly change the prices on the shelf. Impossible? Well, electronic price tags - Electronic Shelf Labels (ESL) - basically achieve exactly this effect: with just a few clicks, you set a price centrally and the information on the labels in all your shops changes in real time.
Why is an ESL solution with PRESTIGEenterprise better? Because your pricing control is manufacturer-independent. Whether Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) or SoluM - we can work with anyone!
Would you like to integrate our solution into your existing IT landscape? No problem. Do you use ESL models from different manufacturers at the same time? No problem. Would you like to switch manufacturers? You've already guessed it: no problem.
The benefits
in detail
Change happens.
Sometimes you want to make a cut and change manufacturers. This is precisely why our software offers interfaces to ESL management systems from various providers. These include Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) and SoluM. This means that nothing stands in the way of a flexible change of manufacturer.
At the touch of a click.
You can control the electronic price tags in all your stores in just a few clicks. But you can also fully automate the whole thing. A suitable interface makes it possible: If something changes in your inventory management system, the information on your ESL media is automatically adjusted. Uniform and error-free.
Very. Appealing.
Some people think that ESL media are price tags with a flickering Robot font. They’re wrong, though. These days, the difference to printed labels is hardly recognizable. And more than that: Our software enables you to create high-quality designs – and to offer your customers a very attractive shopping experience.
Efficiency? At the touch of a button.
Whether it’s short-term actions or sudden market changes: With PRESTIGEenterprise, you can adjust the price display at the touch of a button. This frees up the staff in all your stores and saves them time that they can spend on their most important tasks: sales and customer service.
Pimp your shelf.
With our software, electronic price tags become a boost for your promotions and advertising campaigns on the shelf. That’s because PRESTIGEenterprise enables you to display graphics, designs and additional information. These include financing offers, special deals or call-to-actions, for example.
Increased sales.
Together, the advantages we present to you here ensure more sales in your shops. The simple booking, tracking and targeted cross-media approach make our retail media solution a strong addition to the customer journey - and ensure that this journey generates strong sales.
Digital price tags in retail: your provider for ESL solutions
Printing paper labels, inserting and removing them individually, reprinting - sounds like yesterday? It is. As a provider of digital price tags, Online Software AG puts an end to the chaos of paper labels. Our ESL solutions combine modern e-ink technology with software integration that simply fits - for centralised control of your digital price labelling in all shops. And in real time.
Digital price tags - or electronic labels, ESL tags, electronic shelf labels - whatever you want to call them: The small e-ink displays on the shelf replace paper with pixels. Product information and prices are transmitted digitally and appear on the displays in real time. Data is transmitted via our PRESTIGEenterprise communication platform - and this is where it gets exciting: PRESTIGEenterprise controls electronic price tags and printed labels regardless of manufacturer and centrally across all branches. One solution. Fewer errors. More coffee breaks for your team.
The advantages of digital price tags at a glance
- - Central price changes in real time - in all shops simultaneously
- - EfficientProcesses thanks to automated data transfer from the merchandise management system
- - Fewer errorsr in price labelling
- - FlexibleRepresentation of product information, promotions and offers on the displays
- - SustainableNo more paper consumption for labels and price tags
- - Fast integration into existing IT systems - without headaches
Why electronic price tags from Online Software AG?
Are you looking for an electronic shelf label provider that doesn't chain you to a single manufacturer? Welcome to us.
With PRESTIGEenterprise, we offer companies in the retail sector a Manufacturer-independent solution, that integrates seamlessly into your infrastructure. Our system supports ESL price tags from Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) and SoluM. Label A today, label B tomorrow? No problem. Staying flexible has never been so easy.
And because a good price tag is just the beginning, our POS marketing software can be wonderfully combined with other solutions:
- - POS solutionsholistic point-of-sale communication
- - Digital signage solutionsDynamic displays and screens that catch the eye
- - Print solutionsprofessional label and poster printing
- - Mobile marketing solutionsMobile customer approach that works
- - Retail media solutions: Clever marketing of your advertising space at the POS
How electronic shelf labels work - technology at a glance
In short: Electronic shelf labels use E-Ink technology, the same display technology that you may recognise from your e-book reader. The displays show information in black, white and, depending on the model, also in colours such as red or yellow. And because the e-ink displays are so frugal, the batteries in the electronic price labels easily last for several years. Recharging? No need.
The data comes wirelessly from the central system. As soon as a price change occurs in your merchandise management system, the digital price tags update themselves as if by magic. This centralised control system ensures that every shop displays up-to-date product information at all times - an advantage that paper labels cannot offer by any stretch of the imagination.
Application
areas for ESL signs
- Digital price tags are real all-rounders. These sectors are already benefiting:
- - Food retail: Quick price changes for fresh produce and promotions - before the banana turns brown
- - DIY stores & specialised markets: Clear product information on huge product ranges - without a forest of signs
- - Pharmacies: Legally compliant price labelling on electronic labels - secure and digital
- - Logistics & warehouseDynamic labelling of storage locations - because products move
- - Gastronomy: Flexible Menu cards and daily specials - as fast as the chef decides
- - Sales promotion at the POS: Targeted promotional communication directly at the shelf - where the customers are standing
Frequently asked questions about digital price tags
What are digital price tags?
Digital price tags - also known as electronic price tags, electronic shelf labels (ESL) or electronic labels - are small e-ink displays on the shelf that show price and product information digitally. Instead of paper there are pixels, instead of manual labour there is central software control. Sounds good? It is.
How do ESL price tags work?
ESL price tags receive data wirelessly from a centralised system. Price changes and product information are transmitted in real time and shown on the e-ink displays. Thanks to integration into your merchandise management system, everything runs fully automatically and you can sit back and relax.
What advantages do electronic price tags offer over paper labels?
Electronic price tags save time and money because price changes are centralised and happen in real time. They reduce errors in price labelling, enable dynamic offers and are more sustainable - no paper, no waste. Retail companies also benefit from increased efficiency in their shops. More trade, less manual labour.
For which industries are ESL signs suitable?
ESL signs are suitable for retail, specialist stores, pharmacies, catering, logistics and many other sectors. Wherever prices and products need to be updated quickly and flexibly, digital price tags are the smart solution. Have we answered any questions? Then please get in touch.
Is Online Software AG a manufacturer-independent provider of electronic price tags?
Absolutely. As a provider of electronic price labels, Online Software AG offers PRESTIGEenterprise, a labelling solution that does not tie you to one manufacturer. Our software supports ESL models from Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) and SoluM. Change of manufacturer? Cut happens, but guaranteed painless.
How can digital price tags be integrated into existing systems?
Integration takes place via powerful interfaces of our POS marketing software PRESTIGEenterprise. The solution connects seamlessly to your merchandise management system so that data flows automatically and price changes appear on the ESL displays in real time. Sounds like a plan? Get in touch with us, we will be happy to advise you.