Simple. Better. Advertise. PRESTIGE
Mobile marketing solutions
For mobile working and mobile customer contact with PRESTIGEenterprise
Let us put you in our pocket. Our makes it possible. PRESTIGEenterprise offers you mobile solutions for engaging with your customers via their smartphones, on the one hand, and for supporting your staff on the shop floor, on the other. This enables you to offer your customers more advice, more information and better service – for greater customer proximity and better customer loyalty.
With us, you can give your marketing the boost it needs!
Georgios Roumeliotis
Your contact for mobile solutions
Sales Manager
Online Software AG
Georgios.Roumeliotis@online-software-ag.de
+49 6221 40508 933
Event app
The AppBaukasten for your event
Are you organising an event, a congress or a hybrid event
and would like to offer your participants all the information they need on mobile devices? PRESTIGEenterprise can help you with this. Not only can you promote your events, but you can also offer your participants many modern services directly on their smartphones. Let them take part in mobile discussions, ask questions to the speakers and vote.
MobileBrowser
PRESTIGEenterprise on the MDE, smartphone and tablet
Use your MDE even more intensively now. In addition to queries about databases, you can also use PRESTIGEenterprise to control your communication and use your PDC to change and delete playlists on your screens and request new posters.
The mobile solutions for PRESTIGEenterprise can also be used on smartphones and tablets. This means you are flexible and can act quickly.
Community app
Mobile communication portal for employees
Keep your company's employees up to date at all times. With the PRESTIGEenterprise AppBaukasten, you can use various modules to create a community app that is precisely tailored to your needs. The design of the app can also be customised to your corporate design.
What is mobile marketing?
Definition of the term
Mobile marketing encompasses all marketing activities that engage customers directly on their mobile devices, primarily smartphones and tablets. The aim is to be present in users’ everyday lives and to deliver personalised, location-based content in real time. In the retail sector, mobile marketing combines traditional advertising channels with direct customer communication at the point of sale. Mobile marketing software brings these channels together on a single central platform.
Advantages and challenges
of mobile marketing in the customer relationship
The widespread and ever-growing popularity of smartphones is also having an impact on the importance of mobile marketing. In mobile marketing, advertising messages can be personalised much more effectively; they can be perfectly tailored to the user based not only on profile data but also on their location, and delivered in real time and at the right place. The optimal presentation of e-commerce content plays a key role in this. As a provider, you should therefore place the utmost importance on relevant content that is formatted to display perfectly on mobile devices.
The advantage is obvious: the rise of tablets, smartphones and the like makes mobile devices a particularly attractive marketing tool. This trend shows no sign of abating. An ever-increasing proportion of the population owns mobile devices and is using them more and more to connect to the internet. For the vast majority of people in Germany, smartphones have long been part of everyday life. Among 14- to 49-year-olds, smartphones have become an integral part of daily life, with a user penetration rate of over 95 per cent (Source: Statista).
However, the fact that this presents not only a huge opportunity for you as an app provider or retailer, but also poses certain challenges, need not deter you from entering the world of Mobile Marketing
Getting started: With the right professional advice, you can master the challenges of mobile marketing. Professional mobile marketing software supports you every step of the way, from planning right through to analysis.
With our mobile marketing software
Create your own app
A company's own app can be particularly beneficial for strengthening customer relationships: it informs customers in-store, i.e. directly on site. It is an interesting digital information platform for both retailers and event organisers and is ideal for window shopping on mobile devices, even outside opening hours in the e-commerce sector. Special offers and services can attract greater attention with push notifications. Additional specialised information can be made available to customers as a fixed module in the app, ready for retrieval and up-to-date at any time.
Creating your own app is surprisingly easy these days. With the PRESTIGEenterprise AppBaukasten, you can create a customised app from many different existing modules that customers can find in both the Apple Store and the Google Play Store. Modules such as the weekly offers in the flyer, but also the customer feedback, which can be used on mobile devices, are among the functions most frequently used by customers. Using the app for events is also extremely popular. You can maintain the content yourself via a mobile platform. This means you are independent of lengthy agency processes.
Retailers who also decide to go down the e-commerce route should also look into the topic of mobile payment services. In any case, it makes sense to utilise the mobile customer approach for marketing purposes as part of a barrier-free customer journey. As a provider, you will improve your service - and users will thank you with high sales figures.
Digital Mobile Marketing
A direct and personal approach is the key to success
Use location detection
Although mobile end devices are used very individually by each individual user, you can create a unique user experience with the Mobile Marketing a touchpoint that can reach a mass market. In other words, you design marketing campaigns aimed at a broad target audience. However, personalisation ensures that every customer feels addressed individually and personally. This is because you can tailor the content to the customers’ individual interests! Mobile marketing thus creates a unique opportunity to build individual customer relationships whilst simultaneously reaching out to both potential and loyal customers alike. Modern mobile marketing software makes this personalised approach scalable.
"Mobile" in the truest sense of the word
A personalised approach to customers is made possible in an almost unique way by the "location-based service" that Mobile Marketing granted. "Location-based service" means that users share their location (and possibly other data) with you and you use the location to provide targeted information. Also useful: using a user's location to direct them to the nearest branch and the next suitable offer.
Ready for your mobile marketing solution?
Do you have questions about the endless possibilities of mobile marketing? Would you like to find out more about optimisation for specific end devices? Are you looking for a way through the jungle of push messages, SMS and MMS as marketing channels? Or are you interested in our Digital signage solutions
or POS solutions
? Please get in touch with us – we’d be happy to advise you.
Or are you interested in our other retail solutions?
- POS solutions for your branch communications
- Digital signage solutions for digital displays and in-store TV
- Print solutions for multi-format printing
- Retail media solutions to market your advertising space
- POS marketing software for the central management of your advertising activities
Please get in touch with us – we’d be happy to advise you.
Frequently asked questions about mobile marketing
What is mobile marketing software?
Mobile marketing software is a platform that enables you to plan, manage and analyse campaigns for smartphones and tablets. It brings together channels such as push notifications, in-app messages, text messages, mobile adverts and location-based services.
What mobile marketing tools are available?
Modern mobile marketing software brings together multiple channels on a single platform. This allows you to run your campaigns in a coordinated manner and analyse them centrally.
- Push messages They display promotions and offers in real time and stand out thanks to high open rates and immediate attention.
- In-app messages bring personalised content to your own app and boost customer loyalty by increasing the time spent on the app.
- Text messages and WhatsApp They engage customers directly with a high read-through rate and also reach users who haven’t installed the app.
- Mobile Ads Generate reach through mobile search adverts and display advertising – ideal for acquiring new customers and building brand awareness.
- Location-based services They display location-based offers near the branch and specifically direct walk-in customers into the shop.
- QR codes at the point of sale They bridge the gap between the shop floor and the app, linking offline interactions with digital channels.
How does mobile marketing differ from mobile advertising?
Mobile advertising refers to paid adverts on mobile devices. Mobile marketing is the umbrella term and also encompasses owned media channels, such as a company’s own app, push notifications or newsletter.
Do I need my own app for mobile marketing campaigns?
No, but having your own app significantly boosts customer loyalty. With the PRESTIGEenterprise App Builder, you can create one without the need for a complex development process.
Which KPIs are important for mobile marketing?
Good mobile marketing software not only delivers campaigns, but also provides data on their effectiveness. You should keep an eye on the following key metrics:
- Conversion rate: The proportion of users who complete a desired action.
- Engagement rate: To what extent do users engage with push notifications and in-app content?
- Opt-in rate: How many customers allow push notifications or subscribe to the newsletter?
- Click-through rate (CTR): The ratio of clicks to impressions for your mobile adverts.
- Retention: How many users return to the app regularly?
You can use this data to work out which mobile marketing measures are effective and where you need to make adjustments.