Simple. Advertising space. Market. PRESTIGE
Comprehensive retail media campaigns at the POS
A trend that knows only one direction:
upwards.
Advertising performance increases. Revenue is growing. Turnover climbs. These are just some of the benefits of marketing advertising space at the POS. So it's no wonder that, according to a study by Merkle, 85 % of advertisers from the consumer goods industry will increase their investments in retail media marketing.
The recipe for success:
Retail Media
Retail media at the POS makes it possible to place the right message in the right place at the right time with the right customers.
With PRESTIGEenterprise, your advertising partners can book both digital and printed advertising space and thus realise complementary campaigns. And with just a few clicks.
As a retailer, you still retain full control and decide for yourself which content is displayed; you don't have to do without your own advertising, just give the retail media campaigns as much time as you can spare.
Monetise your digital advertising inventory and develop it into separate revenue streams.
PRESTIGEenterprise brings
Retail media on over 7,000 screens
in over 4,000 Netto shops
The benefits
in detail
New revenue.
With our solution, you can turn your displays, columns, shelf stoppers and other digital and printed media into your additional revenue stream. By marketing the space, you benefit from the budgets of manufacturers, brands and service providers – and generate direct advertising revenue.
Simple booking.
Our software enables your partners to make low-threshold bookings. That’s because they gain direct access to the advertising space at the POS and can set up their campaigns at the touch of a button. Specialist technical knowledge? Not necessary. Long training periods? Again, no.
This flexibility allows advertisers to respond to market changes in a flash for optimal results. This increases the willingness of manufacturers, brands and service providers to book – and your advertising revenue as a retailer.
Full control.
It goes without saying: you don’t want unwanted content to appear on your media. For this reason, with PRESTIGEenterprise, you always retain full control. In the end, you always decide which of your advertising spaces are used with your own or third party content – and in what proportion.
Targeted form of address.
With retail media, customers are addressed exactly at the right touchpoints, and just before or during the purchase decision. But that’s not all: With our solution, use of the media is complementary, and only when the desired target group actually goes shopping.
Precision tracking.
Which retail campaign had what effect? These conclusions can be drawn and shared directly thanks to the cash register data and tracking tools. The result: Retail media measures that can be further and further optimized and that pay off for both the retailer and the advertiser. In the truest sense of the words.
Increased sales.
Together, the advantages we present to you here ensure more sales at your branches. That’s because the simple booking, tracking and targeted cross-media approach makes our retail media solution into a strong companion to the customer journey – ensuring a sales-driven experience from start to finish.
Webinar - Recommendation
Retail Media at the POS - Insights & Strategies
Moderation: Gerd Betz
Guests: Dr Frank Thiedig, POS-Retail Media Consultant, Dr Klaus HoIger Kille, Retail Media Expert
Date: 25 September 2025
In the 2-hour web session „Retail Media at the POS“, you will find out what developments are currently shaping retail media, why the POS is the most effective advertising location, how it has changed in recent months and what new opportunities in-store media offers retailers. Our experts will provide practical insights, concrete examples and directly realisable knowledge. In the Expert Talk „Multi-SSP - Best Solution for POS Campaigns?“, they explain how over 4,000 screens at Netto Marken-Discounter are streaming retail media campaigns, how the various SSP interfaces work and why this is a game changer for retailers.