New version: PRESTIGEenterprise 3.0 now available for Firefox and 64-bit

Weinheim, 31 March 2010: Online Software AG, market-leader in the area of digital price and advertising communication at the point-of-sale (PoS), has now released the new version of its multi-awarded software package PRESTIGEenterprise 3. Jürgen Berens von Rautenfeld, CEO of Online Software AG, explains: « PRESTIGEenterprise is the ideal platform for cross-media communication at the point-of-sale. It is the right program for all channels to improve customer retention. Our new release 3.0 will be used by customers in all sectors even simpler and much more cost-effective. » Using PRESTIGEenterprise 3, IT managers gain more possibilities to integrate the software into the existing infrastructure. The new release runs with immediate effect on servers with a 64-bit operating system. In addition, all client-components are Windows 7 compatible, and the web application for media control is now also available for Mozilla Firefox, the most widely-used browser besides the Internet Explorer. The developers of Online Software AG have also improved the stability and resource-management of the system. DisplayEngine V5, which shows multi-media content on advertising displays, now also runs demanding input such as HD videos high reliable and failure-proof. PRESTIGEenterprise 3.0 is released with immediate effect.

Dynamic layout templates

For the marketing managers, the creation of advertising material, print matter and digital monitor content is even simpler with PRESTIGEenterprise 3.0. Dynamic layout templates adjust the entered content automatically. A poster that is used in several variations now requires only a single template. The software generates automatically the suitable distribution of text blocks and pictures. Optimal scaling and placing of logos is also handled by the intelligent design feature for the user. Comprehensive advertising material can be designed much easier and faster whilst the effort to manage templates is highly reduced.

About PRESTIGEenterprise

Price labelling, poster printing and Digital Signage in one application: PRESTIGEenterprise by Online Software AG is the most widely-used program for cross-media communication at the point-of-sale (PoS). Using PRESTIGEenterprise, retailer may design and print labels, shelf stoppers, posters and poster walls up to output on electronic displays. The software distinguishes itself with its intuitive usability and many additional functions. Since version 2.3 that has been released in autumn 2009, PRESTIGEenterprise offers new features that are a cross-printing function for recipe and coupon printing directly at the sales counter, a simpler and more flexible creation of playlists for display monitor advertising and provides more advisory skills for sales staff with the « Live Info & eLearning Center ». In 2009, PRESTIGEenterprise was distinguished with the viscom award as the best European Digital Signage solution, and in 2010 by EHI with the RETA Europe award for the best customer solution for digital PoS advertising. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 30,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. These technologies are already used by several retail companies, banks and car rental companies. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany Kirstin Hoffmann PR & Marketing Tel.: +49 6201 9988-683 Fax: +49 6201 9988-77 kirstin.hoffmann@online-software-ag.de Sandy Schulze Marketing Manager Tel.: +49 6201 9988-682 Fax: +49 6201 9988-77 sandy.schulze@online-software-ag.de