https://online-software-ag.com/wp-content/uploads/2017/11/csm_100312_raso2_21ceb8249b.jpeg 192 164 osa_admin https://online-software-ag.com/wp-content/uploads/2017/08/online-software-ag.png osa_admin2010-03-12 16:18:422010-03-12 16:18:42PRESTIGEenterprise has been honoured in the s.Oliver project
Weinheim, 12 March 2010: The reta europe award 2010, presented by a selected expert jury of the EHI Retail Institute as part of the EuroCIS, has been awarded to the s.Oliver fashion label in the « Best Customer Experience » category, thereby honouring the exceptional Digital Signage concept of the two technology partners, Online Software AG and Vis-à-pix GmbH. The jury, comprising European as well as American retail experts, awarded the digital PoS advertising for the play-back of gender-specific advertising clips by the PRESTIGEenterprise software using the interactive VISAPIX facial recognition. Using the concept developed by technology partners, Online Software and Vis-à-pix, the s.Oliver fashion label is extending the store TV of its branches. The system which has been developed recognises the gender of the observer and shows films containing information about the new collections, customised to the corresponding target group. « This excellent solution brings a new quality to InStore TV« , promises Jürgen Berens von Rautenfeld, CEO of Online Software, whilst emphasising: « Gender-specific Digital Signage reduces dispersion at the Point-of-Sale. Men and women get to see only the advertising clips of the current collections that may be relevant to their purchase, taking into consideration their gender. » The fashion company s.Oliver, with 2,360 shops in 30 countries, envisages placing the displays in store areas where a high degree of attention by the customer can be expected – such as in waiting zones in front of escalators and in the vicinity of changing cubicles. And this is how it works: if a customer approaches the display, the People Attract video picture evaluation analyses the gender and plays back complementary advertising. People Attract recognises the number of persons in front of the display, their gender and the attention span of the digital display, and controls the interactively play-back of the clips accordingly. Work in progress by the developers: extending the software to recognise age. In this manner, s.Oliver is targeting specifically the interaction with the customer: « We start the play-back the spot always with a short delay« , explains Dr. Quirll, head of Commercial International Retail. « The customer should notice: « This is my program! This spot is now running especially for me. » « The software solution, PRESTIGEenterprise with People Attract, deployed especially for s.Oliver, is the first of its kind that offers a data privacy certificate issued by independent experts« , emphasises Engelbert vom Kolke, CEO of Vis-à-pix GmbH. All video recordings for the situational gender recognition, as well as the subsequent advertising effectiveness analyses, are made anonymous and cannot be allocated to individual customers. For statistical analyses as part of advertising effectiveness analyses anonymous usage figures only are prepared and saved. The Independent Centre for Privacy Protection in Kiel (ULD) has allocated the ULD data privacy seal as the first company in this line of business to Vis-á-pix GmbH for the People Attract Software. Hereby, Online Software AG and Vis-à-pix GmbH are taking on a leading role in the Digital Signage market with this excellent solution.