Poster and label print has been prepared and managed by EDEKA Minden-Hannover for many years using PRESTIGEenterprise software.
Already in 2009 EDEKA Minden-Hannover began implementing digital elements in their service counter area. The first markets informed customers via displays on the rear of service counters and scales. In both new and modernized Edeka markets, one by one large format displays from the company Nexgen smart instore are also integrated in the service counter landscape.
Meanwhile far over 500 screens inform waiting customers of daily offers, new services and special promotions. The contents are managed and regularly updated by the EDEKA Minden-Hannover IT-Service GmbH. In like manner individual retailers can import their own advertising elements for their stores, or have them imported. They are granted access to the central PRESTIGEenterprise system for this purpose.
In addition to all this, nearly 2,000 scales with customer-facing displays encourage customers to purchase, among other things, with emotional images. Since Edeka markets utilize scales from the manufacturers Bizerba and Mettler-Toledo, interface management with connections to both scale manufacturers is among the crucial items by which PRESTIGEenterprise stands out.
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