The PRESTIGE AI Copilot as a fact-based assistant and creative partner in the design of store communication on screens, programmatic retail media and manufacturer-independent ESL utilisation are the trend topics that visitors can experience live at the PRESTIGE Solution Campus of Online Software AG.
Heidelberg, 26/02/2024 +++ Online Software will be presenting key future trends in customer communication at and for the POS at EuroCIS from 27-29 February 2024. The Heidelberg-based software company will be presenting a beta version of its PRESTIGE AI Copilot for the first time. Trade visitors will also find the latest software solutions for retail media, ESL and mobile working at the PRESTIGE Solution Campus in Hall 9/A58.
The highlights at a glance:
PRESTIGE KI Copilot
Artificial intelligence designs sales-promoting retail media campaigns
The PRESTIGE AI Copilot provides retailers with an effective AI tool that acts as both a fact-based assistant and a creative partner in the design of in-store advertising communication and makes automatic content suggestions. Online Software is presenting its PRESTIGE AI Copilot for the first time at EuroCIS 2024. With the smart assistant based on artificial intelligence (AI), users of PRESTIGEenterprise now receive support in compiling content for their screens at the POS. Based on algorithms from AI and using various data models, PRESTIGE AI Copilot suggests thematically and content-optimised playlists that are adapted to individual, local influences.
Retail Media with PRESTIGE
Quality marketing opens up new source of revenue at the POS for Retail Media
Dynamic Retail Media opens up an additional source of revenue for retailers at the stationary point of sale. Dynamic Retail Media enables retailers to target content to customers in the store and draw direct conclusions about the performance of a retail media campaign using checkout data and tracking tools.
With the Retail Media Server module from PRESTIGEenterprise, retailers retain control over the content displayed at all times. They decide for themselves which of their existing displays should be used with their own and third-party content and in what proportion. This allows the retailer to keep both under control: additional advertising revenue and sales profit through product sales.
Manufacturer-independent use of ESL
Once the hardware for the electronic price tags is in place, the biggest challenge is to control the price labelling. The content of the information on the labels must be managed and integrated into the existing IT landscape. The use of a manufacturer-independent software system is an advantage here. PRESTIGEenterprise has interfaces to all common ESL management systems.
This means that the ESL output medium can be integrated into the central media planning at the POS and controlled in the same way as all screens and printers. The same database can then also be used
Manufacturers with a suitable interface to PRESTIGEenterprise include Delfi, Hanshow, SoluM, Rainus and Vusion Group.
Community apps & event apps
PRESTIGEenterprise also offers mobile solutions for addressing customers. Mobile print and playlist management to support employees on the sales floor on the one hand. A modular app system with many modules for mobile support of internal communication and for internal and external events, on the other hand. At the trade fair, we will be showcasing the latest functions for event apps as well as examples of mobile working with the Mobile Browser.
Mobile poster printing
Sometimes it just has to be printed. When it comes to printing solutions, effort and efficiency are more important than ever when creating print media. With the PRESTIGEenterprise MobileBrowser, retailers can order posters and labels on the move. Simply scan, select the template and format and send it to the printer. Many template management functions make everyday work much easier, such as automatic base price calculation, automatic deposit labelling and automatic discount calculations.
Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de
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