Simple. Advertising space. Market. PRESTIGE
Comprehensive retail media at the POS
A trend that knows only one direction:
upwards.
Advertising performance is increasing. Revenues are growing. Sales are climbing. These are just some of the advantages of the marketing of advertising space at the POS. No wonder, then, that according to a study by Merkle2 85% of advertisers in the consumer goods industry are set to increase their investment in retail media marketing.
The recipe for success:
Retail Media
enables the right message to be placed in the right place with the right customers at the right time.
And our software provides much more than that:
Thanks to PRESTIGEenterprise, your partners can book both your digital and selected printed advertising space and therefore realize complementary campaigns. And in just a few clicks. At the same time, as a retailer you retain full control – and you decide what content is used.
The benefits
in detail
New revenue.
With our solution, you can turn your displays, columns, shelf stoppers and other digital and printed media into your additional revenue stream. By marketing the space, you benefit from the budgets of manufacturers, brands and service providers – and generate direct advertising revenue.
Simple booking.
Our software enables your partners to make low-threshold bookings. That’s because they gain direct access to the advertising space at the POS and can set up their campaigns at the touch of a button. Specialist technical knowledge? Not necessary. Long training periods? Again, no.
This flexibility allows advertisers to respond to market changes in a flash for optimal results. This increases the willingness of manufacturers, brands and service providers to book – and your advertising revenue as a retailer.
Full control.
It goes without saying: you don’t want unwanted content to appear on your media. For this reason, with PRESTIGEenterprise, you always retain full control. In the end, you always decide which of your advertising spaces are used with your own or third party content – and in what proportion.
Targeted form of address.
With retail media, customers are addressed exactly at the right touchpoints, and just before or during the purchase decision. But that’s not all: With our solution, use of the media is complementary, and only when the desired target group actually goes shopping.
Precision tracking.
Which retail campaign had what effect? These conclusions can be drawn and shared directly thanks to the cash register data and tracking tools. The result: Retail media measures that can be further and further optimized and that pay off for both the retailer and the advertiser. In the truest sense of the words.
Increased sales.
Together, the advantages we present to you here ensure more sales at your branches. That’s because the simple booking, tracking and targeted cross-media approach makes our retail media solution into a strong companion to the customer journey – ensuring a sales-driven experience from start to finish.