Online Software AG's livestream solution tierwohl.tv sets new standards in creating transparency in animal husbandry. Many consumers trust the live images from the barn more than the numerous seals of approval. The BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) is presenting the solution at Anuga.
Weinheim, 23 August 2021 +++ Can't show live pigs at the meat counter? But you can! Consumers want transparency that creates trust. Responsible customers know that the steak does not grow on the tree and are therefore in favour of livestream images that tierwohl.tv transmits directly from the barn to the supermarket. This is why customers can now not only watch laying hens at the egg shelf, but also dairy cows during their daily feeding, straw pigs during their active outdoor life and turkeys in their spacious enclosure. The transparency conveyed by the live images strengthens customer confidence in the animal products and contributes to customer loyalty to the retailer.
Visitors to Anuga can experience the solution live at the BVLH Retail Forum (Boulevard, Stand 045).
Anuga is one of the largest and most important trade fairs for food and beverages in the world. After a forced break due to coronavirus, it will take place this year from 9-13 October 2021. In 2017, 7,405 companies from 107 countries took part in a gross exhibition area of 284,000 m². Around 165,000 trade visitors from 198 countries attended ANUGA 2017. Anuga 2021 is breaking new ground with a hybrid format: the presence trade fair will be supplemented by the digital element Anuga @home. According to a recent visitor survey of more than 4,000 top global buyers, 88 per cent of respondents plan to visit Anuga, 54 per cent of whom want to attend exclusively in person, while 34 per cent plan a mix of in-person and digital participation.
About tierwohl.tv
tierwohl.tv supports food retailers, butchers, butchers' shops and livestock producers in communicating their commitment to greater animal welfare to consumers in a convincing and credible way. The aim is to give consumers an unvarnished view of the husbandry conditions and living conditions of the animals whose meat they buy, whose milk they drink and whose eggs they want to eat by means of live TV while they are shopping for food. And for whose products they are prepared to spend more money than for the meat of an animal kept in anonymous factory farming.
To this end, tierwohl.tv provides a platform for farmers and food retailers that enables the transmission of live streams from the barn to the screens in the retailer's shop.
The initiator of the livestream solution tierwohl.tv is Online Software AG, whose market-leading software platform PRESTIGEenterprise individually displays the programme, including the livestreams, on the screens in specialist shops and supermarkets.
Further information on www.tierwohl.tv.
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de