Impressive display installation towers an impressive 7 metres over two floors. Integrated into the existing IT landscape, Hagemeyer manages the content of its video walls and all other screens via the PRESTIGEenterprise software platform from Online Software AG.
Minden/Heidelberg, 03/06/2024 +++ The fashion company Hagemeyer is a shopping magnet in Minden. The local hero has a wide catchment area that stretches as far as Hanover. You can only be this successful if you move with the times, which is why the fashion store has already undergone several major refurbishments. As part of the realignment of the sports department, a 7 metre high and 3 metre wide video wall was installed, connecting two levels. The gigantic content is displayed impressively sharp on the 0.8 mm pixels and gives the department an epic feel.
But that's not all, there are other video walls and individual screens throughout the store that fit perfectly into the shop design and add a digital touch. The number of devices has grown continuously from year to year, and with it the challenge of providing suitable content. As early as 2013, Hagemeyer therefore decided to use the PRESTIGEenterprise software platform for the content management of its screens and video walls.
"With the refurbishment, we have given sport a prominent presence on 2,000 square metres in our building and showcased it digitally. The video wall emphasises the ceilings open to the 2nd floor and gives the space a modern height. In general, the large screens and small video walls give our fashion departments a lively flair," explains Martin Heinzmann, COO at Hagemeyer. "Step by step, we have connected all screens to PRESTIGEenterprise. This makes it much easier to manage and control the more than 20 screens."
In addition to atmospheric fashion videos, the company also communicates its own concerns. In various places, for example, reference is made to the in-house restaurant hermann's referred to. At the escalators, there are digital steles that alternate between showing floor information and recruiting: "Become part of the Hagemeyer team...and apply now" - a really elegant integration of recruitment into the advertising communication on the floor. The screens at the main checkout in particular, where there can sometimes be short waiting times, show this recruiting campaign. Information about the barrier-free car park system, new seasonal merchandise and customer cards are also clearly visible to waiting customers at this point.
Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de