• Shelf communication

    prices on ESL

    EDEKA Gaimersheim setzt Electronic Shelf Labels ESL für die digitale Preisauszeichnung ein

Shelf communication

Modern way of addressing customers

Create new emphasis at the POS! With PRESTIGEenterprise you address your customers digitally using small screens and electronic shelf labels (ESL’s). Discover new technologies and your possibilities for modern shelf communication. PRESTIGEenterprise professionally supports you with simple templates and intelligent interfaces. So you can present what you have to offer in a new light.

The PRESTIGEenterprise software offers you numerous simple tools that make your advertising planning easier and create plenty of scope for modern multi channel marketing in your branch. PRESTIGEenterprise offers you a wide range of possibilities for your branch advertising from simple informative shelf labels to digital advertising media that allow for videos and web content to be integrated.

PRESTIGEenterprise offers interfaces to the common ESL manufacturers so that the ESL output medium can be integrated into the central media planning at the POS and controlled in the same way as all screens and printers. The same database can also be used.

  • SES Imagotag
  • Delfi
  • SoluM
  • Hanshow
  • Pricer

Benefits and advantages

  • Professional: Centralised planning and management ensure a uniform external image
  • Flexible: Quick reaction to events. Updates at the press of a button
  • Promotes sales: Restaged shelf communication ensures greater attention
  • Practical: Fully automated from data import to output, printed or digital

Electronic Shelf Labels (ESL)

You can take advantage of the benefits of PRESTIGEenterprise for electronic shelf labels (ESL) too – independent of manufacturer – via an interface. Parallel use of several ESL providers is even possible. Sophisticated designs are created as normal using intelligent templates and distributed on the small LCD displays. Product data, such as price and quantity, is automatically updated quickly and reliably via the CRM system – centrally or for each branch.

Miniature screens and digital shelf rails

Electronic miniature screens offer you the whole breadth of digital functions for shelf communication. Coloured images are just as eye catching as videos and animations. Regardless of whether you simply want to provide information or draw attention to certain products, miniature screens bring your shelves to life without losing any placement space for your sales products. They also have the same potential as ESLs to optimise processes due to automation.

Digital shelves

Digital shelves present your products totally virtually on screens. Commercials and animations can also be shown besides product photos.

Digital shelves allow you to offer products that cannot be stocked due to lack of space or which are for example only available as an addition to the range from the online shop. Integrating your online shop enables your customers to order their purchase online in the branch and pay for it straight away. With PRESTIGEenterprise you can also respond quickly to changes and update your content at any time.

Classic advertising: poster printing

As poster printing software PRESTIGEenterprise supports you with the daily creation and management of your advertising printing. The software adapts perfectly to your branch processes and allows you to largely automate printing processes thanks to interfaces with the merchandise management system and marketing databases. The use of templates guarantees the uniform design of all labels and posters in the corporate design and therefore a uniform appearance in all branches.

Modern advertising: digital signage

PRESTIGEenterprise enables you to address your customers on screens. Your products are brought to life on the shelf using emotional images, videos and animations and attract greater attention. Voucher and competition promotions can be staged and highlighted expressively.

Benefits and advantages:

  • Attractive – allows for sophisticated designs/design templates
  • Flexible – independent of manufacturer, parallel use of multiple ESL providers possible
  • Simple – one piece of software for all POS media
  • Quick – immediate changes to prices and product data
  • Efficient– no printing and time-consuming distribution and sticking of shelf labels
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