Electronic price labels or electronic shelf labels (ESL) are a digital form of shelf labeling. The small electronic displays are attached to the shelf below the product and show the price of the goods as well as other important product information. As such, they replace the traditional price tag, which is tucked or glued in place.
The most common abbreviation ESL comes from the English and means ‘Electronic Shelf Label’. In German-speaking countries, they are also known as electronic labels or electronic shelf labels. Electronic shelf labels belong to the digital signage solutions in retail and can be connected to the merchandise management system as an accessory if they are compatible. This ensures that the information displayed on them is always up to date.
Through the use of electronic labels in wholesale and retail, products are no longer brought to customers via simple price tags. Using the PRESTIGEenterprise software platform and our digital signage software, the ESLs can display not only prices but also other information relevant to advertising and, depending on the design, smaller two-color graphics. Products can be supplemented with quantity and weight information, or additional information such as allergens or financing offers can be specially highlighted. The electronic price tags can be used in all stores as a solution whose layout and content are centrally managed and locally adapted with PRESTIGEenterprise.
PRESTIGEenterprise offers interfaces to the common ESL manufacturers, so that the output medium ESL can be integrated into the central media planning at the POS and controlled in the same way as all screens and printers. The same database can then also be used.