Counter TV: Comprehensive customer advice
Make waiting at the cheese or meat counters palatable for customers, with our professional instore marketing software PRESTIGEenterprise: With the use of digital Counter TV inform your customers about current offers and services, give exciting recipe ideas and interesting background information, with which the perceived waiting time at the fresh food counter is reduced.
The days of unreadable, handwritten promotions are long gone. With our Counter TV solution you can play back digital media in a consistent design via the digital signage PRESTIGEenterprise software – across all stores. But that’s not all!
Generate attention with Counter TV
With an attractive Counter TV you can establish contact with your customers directly at the POS and provide them with useful complimentary knowledge. Transform your classical table of offerings with PRESTIGEenterprise into a flexible advertising tool and use it for effective, interactive sales promotions.
These contents make Counter TV attractive and entertaining for your customers:
- Information about promotions
- Information about special services
- Expert information about allergens
- Dates and facts about retailer events
- Information about the origin of a product
- Tips about the storage and consumption of the goods
- Preparation tips & recipe ideas
- Cross selling recommendations
- Increase revenue
The digital screens behind the counter deliberately attract the attention of your customers toward special promotions and purposefully increase the sales of certain products. The advertisements can be customized individually. To stay true to the old-fashioned charm, many of our customers, for example, favor the classical chalk handwriting visual display – white on black.
The term Counter TV includes not only the screens behind the counter, but also the digital displays on the front of scales. The customer facing side informs them with appealing product images and promotes spontaneous purchases.
The other side of the scale PRESTIGEenterprise software enables sales personnel to retrieve additional information about the products. The sales scales from the manufacturers Mettler-Toledo and Bizerba are perfectly suited for this.
The perfect combination
Counter TV is a digital signage solution that is a real asset to your service counter with a modern layout, appetizing images and entertaining animations.
The perfect combination of large format screens on the back wall and digital screen scales on the operating counter entices your customers and supports your sales personnel with useful expert knowledge and product information. The waiting time for customers at the service counter is optimally used with Counter TV.
Which wine suits this cheese the best? What is the correct cooking time for meat? This bread highlights the taste of the ham especially well and is on sale. With subtle advertisements at the service counter with a Counter TV, you can make additional products from your assortment attractive to your customers and motivate them to impulse purchase.
A win for your organisation
Our digital signage software, PRESTIGEenterprise, is an ideal platform for individual Counter TV as part of your multichannel marketing at the food counter. With the professional software program, maintain the overview over the content of your instore TV, even when regionally different requirements must be met.
You effortlessly control the timely modifications of advertising content, always have correct and current information and guarantee a consistent appearance in all stores.