We come across a wide variety of digital displays and signage around the world every day. In shopping centres, in public authorities, at airports, on public transport, in supermarkets, at trade fairs or at highly frequented urban hubs. The points of contact with digital signage are as diverse and flexible as the technology itself. Possibly offers Digital signage advantages for your customised project? Or smart solutions that enable you to achieve your objectives even better at the POI (point of interest) or POS (point of sale)?
What are the advantages of digital signage?
#1 Effectiveness
Digital signage is a promising means of effectively emphasising your products and services. People remember moving images for longer. They can attract more attention, produce longer interaction times and encourage customers to buy. Digital advertising or information boards can also be used in shop windows after closing time or in outdoor areas.
#2 Sales promotion
Standing out from the crowd with high-quality content and promoting a brand's distinctive visual image is an important marketing advantage for products and services of all kinds. Video or animations on an advertising display can convey the desired message in a lively way and positively influence the customer's opinion of the brand. This increases the brand's recognition value and consequently also increases sales.
#3 Cost efficiency
Conventional static adverts with physical flyers, billboards or posters incur constant material and time costs - for printing, replacement and disposal. Digital signage represents a paradigm shift in this respect. After the one-off investment in the purchase of hardware (screens, displays), the advertising message can be changed electronically at any time 'at the touch of a button' using the appropriate software, without incurring additional costs for the change. Employees also do not have to print and distribute advertising information. Instead, they can concentrate entirely on advising and selling to customers.
#4 Uniqueness
Choose digital signage solutions to stand out from the competition, attract new customers and improve your service. The modern digital appearance of a brand is a unique selling point that makes your business distinctive and memorable. Reminding customers of a specific campaign or digital service options via touch display increases customer retention and loyalty. Uniqueness provides this advantage, especially for the adult digital natives of Generation Z.
#5 Ease of use
Even if you can create innovative concepts for a whole range of media (image, text, sound, video, animation) with digital signage, the operation of our Digital signage software PRESTIGEenterprise is easy to understand and intuitive. Using templates that carry your corporate design, you can give your digital messages a uniform look across all display systems and automatically ensure that all core elements or mandatory information always appear in the display.
#6 Actuality
With digital signage, you have the advantage of being able to update your content quickly via software commands. Display different advertising content depending on varying conditions, be it the weather, time of day, local events or geographical features. It is also possible to customise the campaigns presented to specific target groups, be it in terms of age or gender. In addition, you can use functions that read the viewer's emotions from their facial expressions to tailor advertising content to the mood of potential customers.
#7 Personalisation
Using face tracking, advertising content can be customised for different age groups. Personalised advertising formats and offers appeal primarily to the younger target group of 18 to 29-year-olds. Use the flexibility of digital signage to tailor your retail messages precisely to the characteristics of the recipients.
#8 Interactivity
A screen can do more than just send out digital content: Touch display functions open up a direct interactive relationship with the customer and thus promote customer loyalty. Be it at a digital information kiosk for orientation in a shopping mall or as a style advisor in a boutique - with touch screens you playfully invite customers to engage with the content and offers and to stay longer in the shop. Some screen systems also allow you to interactively greet and say goodbye to your customers.
#9 Entertainment
Checkout areas, changing rooms, escalators, lifts, service counters, buses and trains: Where people have to wait patiently, you can attract their attention and entertain them with exciting and stimulating content. Integrate displays with infotainment into your marketing to place your advertising message in areas with high receptivity.
#10 Sustainability
With their various displays and screens, digital signage systems consist of replayable media that can be used an infinite number of times. This avoids unnecessary waste and damage to the environment. There is no need to print posters, flyers or screens, nor do expired advertising campaigns have to be dismantled and disposed of.
Where can you utilise the benefits of digital signage for your project?
With our PRESTIGEenterprise software, you can choose from a whole range of digital signage solutions.
Here are some examples of how and where you can Advantages of digital signage can apply:
- Multimedia advertising steles
- Touch kiosk solutions and customer guidance systems
- Video walls
- Instore TV
- Advertising on cash register screens
- Electronic Shelf Labels
- Digital notice board
- Return of empties
Competitive advantage: Benefit from digital adverts
Living screen adverts and interactive touch screens are the poster of the future! Find out more at one of our webinars or get in touch with us. We will be happy to provide you with comprehensive advice and discuss with you the extent to which Digital signage for a competitive advantage can help you to achieve your goals.