Simple. Better. Advertise. PRESTIGE
Classic customer advertising meets modern technology
Address your customers in a targeted manner!
Improve customer loyalty by providing more information at the POS and at the same time encourage your customers to make spontaneous purchases with cross-merchandising. Cross-merchandising is a simple and effective way to offer more customer service and increase the average receipt at the same time.
Cross-merchandising offers you the opportunity to advertise your products even more efficiently and emotionally - ideally always exactly where the customer is particularly receptive. This allows you to shorten waiting times and increase impulse purchases.
Benefits and advantages
- Informative: Customers receive useful information about the product directly on site
- Helpful: With suitable recommendations, you can help your customers not to forget any purchases
- Boosting sales: recommendations increase impulse purchases by customers
- Binding: Your customers benefit from the information you provide them with
Functionality and working methods
Cross-merchandising
The cross-merchandising module reacts to various events triggered by different media or actions, e.g. PLU, RFID tags, light barriers, scanners or special checkout entries. A nearby screen is activated immediately, displaying all the information on the relevant item. The permanent advertising is thus interrupted by information or a recommendation using the cross-merchandising module.
Possible applications
At the fresh food counter (scales):
Your customer wants to buy cheese, and while you are weighing the cheese, you trigger the recommendation of a suitable wine on the customer display by entering a PLU. The customer realises that he actually has no more wine at home. You have therefore been able to actively support him with his purchase.
At the kiosk or info terminal:
By touching a pictured product, e.g. a leather jacket, further information about this product and the care instructions are displayed on the screen. Alternatively, this information can also be displayed by scanning the barcode with an integrated scanner.