With interactive in-store marketing to effective attention
Cross-Printing – information to take away
In addition to display events, a print event list can be created for each field of application, which in turn enables links to be made between two products. As you can access previously stored products, graphics and submissions, there is no need to maintain external databases.
Recipe and coupon printing:
A popular way of linking two products together is the recipe print-out. For example, you can link the product “lamb chop” with the recipe “lamb chop provençale” and “potato skins with lamb chop”. Your shop assistant can print out the corresponding recipe and give it to the customer to take away.
In addition, you can also incite your customers to make further purchases with interactive coupons. For example, appropriate to the selection of a product at the deli counter, a coupon is printed out which your customer can use there and then making his or her purchase.