Focus on innovation: Successful EuroCIS 2025 appearance by Online Software AG
Heidelberg, 25/02/2025 +++ " The innovative solutions that Online Software presented this year for the POS marketing sector at EuroCIS in Düsseldorf once again focused clearly on forward-looking technologies: retail media, multicolour electronic shelf labels (ESL) and artificial intelligence. Online Software thus impressively demonstrated how digital communication at the point of sale can be organised efficiently and flexibly.
The new generation of multicolour ESLs, which enable dynamic, colourful price and advertising communication directly at the shelf, attracted particular attention. There was also great interest in the further developed PRESTIGE AI Copilot, which makes POS marketing workflows supported by artificial intelligence even smarter and more efficient.
Jürgen Berens von Rautenfeld, CEO of Online Software AG, was delighted with the strong visitor interest: "Our innovations have once again shown how important it is to seamlessly integrate artificial intelligence, retail media and mobile working into retail processes. The demand for vendor-independent ESL content management was high, and the importance of store-orientated printing solutions at the POS was also confirmed by many of the people we spoke to."
Overall, Online Software can look back on a successful EuroCIS 2025 and is looking forward to further developing the innovations presented together with retail partners and putting them into practice.
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About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the POS that includes both traditional media and digital output media.
Further information:
Online Software AG Lea Marie Fuchs
Forum 7 Marketing
69126 Heidelberg, Germany T. +49 176 89098772
info@online-software-ag.de F. +49 6221 40508 777
www.online-software-ag.com leamarie.fuchs@online-software-ag.de