Möbel Heinrich nutzt erstmalig die Vorteile elektronischer Produktauszeichnungen

Fully integrated Electronic Shelf Label (ESL) solution in combination with the merchandise management system from SHD and the digital POS advertising platform from Online Software AG

Heidelberg, 05/03/2025 +++ We managed to go live with a complete ESL installation in the specialised product range area of our furniture store in Steinheim within just a few weeks," says Jan Hintze, the IT project manager responsible at Möbel Heinrich. "Our partners SHD, Online Software and LNConsult supported us from the initial idea through to implementation, enabling us to realise this project smoothly."

Das Ziel bestand darin, in einem überschaubaren, preisorientierten Fachsortiment elektronische Preisschilder (ESLs) in verschiedenen Größen einzuführen. Diese sollten nahtlos in das Warenwirtschaftssystem von Möbel Heinrich integriert und an die Softwareplattform PRESTIGEenterprise angebunden werden. Dadurch wollten wir die Vorteile des Auszeichnungsmediums optimal nutzen und gleichzeitig die Kundenakzeptanz sowie die Benutzerfreundlichkeit testen.

"Möbel Heinrich is a long-standing customer and user of our MHS merchandise management system," says Peter Kattrup, Head of Product Management & E-Commerce at SHD, Andernach. "Together with Online Software AG, we were able to easily integrate the ESLs into our SHD ECORO & MHS merchandise management system and realise them as a further component of the customer approach at Möbel Heinrich."

"It is always an advantage when long-standing project partners with a lot of experience in their sectors work together on a project," says Jürgen Berens von Rautenfeld, CEO of Online Software AG. "Then ideas very quickly become innovative installations with the corresponding added value for the customer. Möbel Heinrich, SHD, LNConsult and we are a prime example of how a hand-in-hand realisation can be carried out successfully".

With the knowledge gained from these first ESL installations, further steps are being considered at Möbel Heinrich. "We naturally see the possibilities of digital customer contact across the entire area of our furniture stores. Large-scale installations of displays and digital signage solutions therefore also play a role in our considerations for the future design of our customer approach," concludes Jan Hintze.

With the integration of the electronic shelf labels, Möbel Heinrich is supplementing its existing extensive customer communication in the shop. Based on the existing IT solutions from SHD and Online Software AG, a comprehensive digital signage network with over 60 screens is already in operation in all shops and the print functionality is also used for price and advertising communication. With the complete networking of all output media, the furniture store in Steinheim is a pioneer and the basis for the company-wide concepts for addressing customers on the sales floors.  

 "With the introduction of ESLs in the specialist product range area, we at Möbel Heinrich have taken an important step towards digital price labelling. It was particularly important for us that the ESLs fit seamlessly into our existing IT landscape and make our day-to-day work easier. The project has shown the potential of this technology, both for more efficient pricing and for a modern customer approach. The knowledge gained from this project forms the basis for us to take further steps towards digitalisation, including the further networking of our locations. I am convinced that these innovations will enable us to address our customers in an even more targeted manner and further improve the shopping experience in our furniture stores," says Jan Hintze.

Image material

About Möbel Heinrich

Möbel Heinrich has been one of the leading furniture retailers in the region for over 65 years. With four furniture stores, four clevva take-away stores and an online shop, the family-run company offers a wide range of products on over 100,000 m² of sales space. With more than 700 employees and its own fleet of over 50 lorries, Möbel Heinrich provides advice, delivery and assembly, both on site and online.

About SHD

The SHD Group, based in Andernach, Germany, has been a leading provider of IT solutions for the furniture and kitchen industry for over 40 years. SHD is the only provider of an integrated system environment that networks manufacturers, retailers and end customers. The solutions include ERP software for the furniture trade, planning software for kitchens and living rooms as well as systems for warehouse, financial and personnel management. SHD also offers IT services, e-commerce concepts and comprehensive consulting services. The group comprises six German and eight international subsidiaries with a total of over 650 employees.

About Online Software AG

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the POS that includes both traditional media and digital output media.