Practice & expertise at the 18th PRESTIGE Partner Day 2025

Online Software invited customers and partners to Heidelberg for the annual dialogue and provided new impetus for the retail sector

Heidelberg, 16 January 2025 +++ Online Software AG can look back on a successful 18th PRESTIGE Partner Day. On 14 January 2025, customers and partners gathered in Heidelberg once again to find out about the latest trends in POS communication and exchange experiences on modern retail technologies.

The day focussed on the possibilities of the PRESTIGEenterprise software platform, which has been setting standards in customer communication at the POS for years. Exciting talks by retail experts, presentations of the latest solutions for in-store communication and practical examples from renowned retailers demonstrated the new ways in which retailers can successfully address customers in-store.

Jürgen Berens von Rautenfeld, CEO of Online Software AG, was delighted with the response: "This year's Partner Day has once again shown how important the exchange between retail and technology is. Together with our partners, we are working to make the point of sale a place that inspires customers and strengthens retailers. The ideas and discussions we experienced here will have a significant impact on the next steps of our innovations."

One highlight of the event was the presentation of new PRESTIGEenterprise functions that pave the way for an even more dynamic and personalised customer approach. The Partner Day also provided a platform for discussing current industry trends such as artificial intelligence, the potential of retail media and the success factors for rolling out ESL systems.

With the PRESTIGE Partner Day 2025, Online Software AG once again demonstrated its position as an innovation leader in the field of customer communication in general and digital signage in particular. The event was not only a review of successful projects, but also an outlook on the exciting developments that will characterise retail in the coming years.

About Online Software AG

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.