More overview and maximum flexibility with PRESTIGEenterprise - also for ESL content: Online Software co-operates with all major ESL manufacturers to simplify integration into store advertising planning.
Heidelberg, 27 February 2023 +++ At the PRESTIGE Solution Campus in Hall 6/A 57 at EuroShop 2023, Online Software will present its ESL partners (ESL - Electronic Shelf Label) Delfi, Hanshow, Rainus, SES imagotag and SoluM and show what vendor-independent ESL content management can look like.
The advantages of electronic shelf labels are obvious: centralised price control, excellent product and price up-to-dateness, fast updates, time savings through automation and reduced workload for employees. Ever since e-paper technology made it possible to display fonts, numbers and logos in an energy-saving way - and even highlight them in colour - ESL technology has been all the rage.
"After investing in the hardware, the biggest challenge lies in managing the content and integrating it into the existing IT landscape. Users usually use an existing software system, such as PRESTIGEenterprise, to plan their store advertising", explains Fritz Hanzek, Sales Consultant ESL, adding "It is therefore helpful if interfaces to the ESL management system exist and electronic shelf labelling can also be planned and distributed using the existing software".
Fritz Hanzek, ESL expert, has been advising Online Software's retail customers on their ESL integration since October 2022. Born in Austria, he helped build up the retail tech company imagotag and brought it to success as a leading provider of electronic price tags for bricks-and-mortar retail. Hanzek later joined SES imagotag as Senior Executive Vice President CEE and member of the Global Management Board with responsibility for Germany, Switzerland, Austria, Eastern Europe, Russia, Turkey and Brazil.
With its PRESTIGEenterprise communication platform, Online Software AG offers software that retailers can use to create, plan and distribute their entire store communication - both to digital output devices such as screens, scales and ESLs, as well as to printers for traditional poster and label printing. With Fritz Hanzek, the software company is setting an example for digitalisation and the advance of ESL. At the same time, the Austrian market is gaining in importance and is being served more intensively with Hanzek's support.
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de