At the PRESTIGE Solution Campus, Online Software will be showcasing the world's only digital signage software that also prints perfectly - in black, white and colour.
Heidelberg, 30 January 2023 +++ More than ever, an unmistakable appearance is what counts in retail branding. The solution portfolio presented by Online Software AG in Hall 6/A 57 at EuroShop 2023 therefore revolves around consistent compliance with the corporate design - centrally provided, locally individualised with high recognition value in large chain shops in different regions and countries.
We're doing away with black and white thinking! Retailers do not have to decide in favour of digital or printed media at the POS. Both media have their place in the customer approach. At the PRESTIGE Solution Campus, Online Software demonstrates that separate software is not necessary for each medium and how PRESTIGEenterprise can be used to fully and comprehensively automate many processes in the creation of advertising for digital screens, electronic shelf labels (ESL) and printed posters.
A particular focus will be on the integration of ESL into the existing software landscape and the challenges of marketing planning across all channels - regardless of media and manufacturer.
Livestreaming will also become increasingly important in 2023 after a study by the University of Kassel demonstrated its positive effect on credibility and, as a result, on sales. Transparency and authenticity are well received by customers and live streaming offers the opportunity to stream what is happening in a chicken farm, for example, directly to the service counter in the supermarket. This gives customers an insight into the real-life conditions under which the animals whose meat, eggs or milk they can buy in the store are kept.
Online Software continues to focus on internal communication with its event and community apps. More and more retailers are discovering apps as a way to pass on information to employees quickly and easily, in a way that is easy to understand and secure. Email has had its day and who doesn't want to do without letters - for the sake of the environment but also the costs? Training programmes, canteen and work schedules as well as quick feedback can be easily mapped in an app and the PRESTIGEenterprise AppBaukasten already offers many ready-made modules for this.
Last but not least, Online Software, in collaboration with the marketer FRAMEN, will show how the PRESTIGEenterprise interfaces enable the high-quality, programmatic marketing of digital advertising space at the POS. "Programmatic advertising in fully automated form is one of the key growth areas in the DooH (digital out of home) advertising segment.
Euroshop 2023: These trends await you
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de