Online Software cooperates with FRAMEN in programmatic digital POS advertising based on PRESTIGEenterprise. The joint solution will be presented for the first time at EuroShop 2023 in Düsseldorf.
Heidelberg, 24 February 2023 +++ Together with its marketing partner FRAMEN, a retail media tech start-up from Axel Springer, Online Software will be demonstrating in Hall 6/A 57 at EuroShop 2023 how screens can be used as a digital touchpoint in the shop to generate marketing revenue via programmatic advertising.
FRAMEN offers a dynamic content distribution platform that brings infotainment, entertainment and paid media advertising for retailers to the digital retail advertising board. At EuroShop 2023, FRAMEN will be presenting its online software as a way for retailers to automatically tap into new sources of revenue at their POS. The special feature of the holistic solution with PRESTIGEenterprise is that the retailer retains 100 per cent control over what is shown, on which screens it is shown and in what proportion it is shown in relation to their own content.
Retailers are already using screens to address customers digitally in-store, communicating offers, events, services and much more. With FRAMEN, these screens can be used as advertising channels in stores together with selected industry partners. Thanks to extensive quality control, the screen can be opened up as POS advertising inventory for retail media marketing. This allows retailers to tap into new sources of income without relinquishing control over their own brand in-store communication.
Quality marketing means the right content at the right time in the right place to communicate with the right customer.
About FRAMEN
FRAMEN GmbH
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de