EDEKA Minden-Hannover
Solutions
Print: labels, posters
Digital signage: screen scales, in-store TV, video wall, counter screens, ESL
Mobile: Event App
Shops: 1,550
Partner: NEXGEN smart instore
EDEKA Minden-Hannover has been using PRESTIGEenterprise software to create and manage poster and label printing for many years. As early as 2009, EDEKA Minden-Hannover also began using digital elements in the service counter area to communicate advertising messages via screens on the back wall of the service counter and on the customer-facing screens of the scales.
Well over 1,000 screens and almost 3,000 scales in around 750 EDEKA stores now inform waiting customers about the latest daily offers, new services and special promotions.
As scales from Bizerba and Mettler-Toledo are used in the EDEKA shops, the PRESTIGEenterprise interface to both scale manufacturers was a basic requirement.
The content is controlled and regularly updated by EDEKA Minden-Hannover IT-Service GmbH. In addition, retailers can upload or have uploaded their own advertising elements for their shops.
With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions .
EDEKA Minden-Hannover
We deliberately opted for a future-oriented solution that focuses on process optimisation, stability and the future viability of the software, and therefore long-term benefits. For us, PRESTIGEenterprise is the platform with which we can connect and control large parts of the media that are important for retail.
Marcus Bleidorn
Retail Media, EDEKA Minden-Hannover IT-Service GmbH