Live images from the chicken farm boost consumer confidence at EDEKA Rees. More and more retailers are relying on tierwohl.tv.
Weinheim, 17 July 2020 +++ Interest in species-appropriate animal husbandry and the trend towards regional products is growing steadily. However, the many different seals on regionality, husbandry conditions and organic products confuse many consumers. The EDEKA retailer Rees has therefore decided in favour of the tierwohl.tv livestream concept and is now showing live images of the laying hens from which the eggs on the shelf originate in its shops.
For this reason, cameras were installed in the laying hens' barn at the local farmer, Geflügelhof Zapf. These transmit the current events in the barn in a live stream directly to a screen in the supermarket. EDEKA Rees integrates the live camera streams into its own design and displays them alternately with further information on the screens. In this way, the customer sees an informative and entertaining programme at the egg shelf. Other programme content can include, for example, explanations of the live streams shown, where the farm shown is located, likeable pictures of the farm and the farm owners. However, suitable offers and product recommendations are also ideal for the programme on the egg shelf.
The aim is to give consumers in the food market an unvarnished view via live TV of the husbandry conditions and living conditions of the animals whose meat they want to buy and whose eggs they want to eat. And for which they are prepared to spend more money than for the meat of a conventionally reared animal. Tierwohl.tv thus provides the necessary transparency and honesty to gain and build consumer confidence in the treatment of farm animals.
"We installed the first screen in our Karlsruhe shop at the beginning of May and are using it to gain initial experience before rolling it out to all 7 shops in late summer," explains Michael Rees, managing owner of EDEKA Rees. "The cooperation with all tierwohl.tv partners was great and characterised by a lot of commitment. You can tell that this is an emotional topic that moves many people."
EDEKA Rees uses the PRESTIGEenterprise software platform from Online Software AG to distribute the live streams and display them on the various screens in the store.32
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de